Saia 100 Year Museum Truck Mobilna izložba od Bridgenext

Dizajn Saia 100 Year Museum Truck Mobilna izložba od dizajnera Bridgenext je visoko cijenjeni dobitnik prestižne nagrade 2024 Željezna nagrada A' Design Award u kategoriji Dizajn Oglašavanja, Marketinga i Komunikacije.

ŽeljezoOglašavanje· 2024

Saia 100 Year Museum Truck Mobilna izložba

autor Bridgenext

Klijent: Bridgenext

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Oglašavanje

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Dizajn

O dizajnu Saia 100 Year Museum Truck Mobilna izložba

Muzejski kamion Saia 100 godina predstavlja stoljetnu historiju kompanije Saia LTL Freight, zajedno sa interaktivnim artefaktima vezanim za kamionski transport i simulatorom vožnje kamiona. Mobilni kamion-muzej uranja posjetitelje u klasičnu američku priču o uspjehu. Od prodaje poljoprivrednih proizvoda do postajanja logističkog giganta, svaka prekretnica, od Velike depresije do Zakona o motornim prijevoznicima 1980. godine, odražava ključne trenutke u američkoj historiji. Koncept se zamršeno isprepliće sa automobilskom industrijom u Sjedinjenim Državama, crpeći inspiraciju i sinergiju iz njenog dinamičnog okruženja i razvojnih trendova.

Priznanje

O nagradi Željezna nagrada A' Design Award

Saia 100 Year Museum Truck Mobilna izložba je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Saia 100 Year Museum Truck Mobilna izložba bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Saia 100 Year Museum Truck Mobilna izložba se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: "Embark on a Century Long Journey, A Masterpiece Unveiled in Motion." The museum showcases Saia's history, brand artifacts and memorabilia, and immersive trucking experiences. The timeline highlights Saia's alignment with its rich history. The simulator offers a gaming experience with a livestreamed perspective. The artifacts educate nationwide about Saia and the trucking industry. The truck museum travels the country, engaging people with Saia LTL Freight and the American trucking industry.
Dimenzije i pakovanje: Truck Weight Capacity - up to 44,000 lbs. Length x Width x Height (at door) - 53 x 99 x 110 inches Width x Height (inside) - 100 x 110 inches Type - Mobile Truck Museum
Oznake: Museum, Logistic, Truck Museum, Mobile Museum, American Trucking History, Interactive Exhibition
Tehnologija proizvodnje: Ceiling Panels - Pantone Cool Gray 10 U Color 818387. Heat and AC throughout interior of museum. Generator to power entire truck. Track lighting in ceiling. Gobo projector with Saia logo projected onto floor. Floors finished. 4 speakers in ceiling with Bluetooth capability. Ambient sound will be played through the experience. Decal floor vinyl. LED strip light on both sides of ceiling. Exit sign with emergency lights. Inventory with backup battery.
Dizajnerski izazov: With a century-long legacy, many historical facts and photos have been lost over time, leaving only a sparse collection remaining. To curate our exhibition, we delve into U.S. transportation history to recreate the context. Extensive fact-checking with experts is imperative. Collecting data from employee submissions is time-consuming, while aiming to enrich with interactive elements. Beginning with a reconstructed truck filled with crops, we transport visitors through a century of memories.
Istraživanje: Saia 100-year celebration began in late 2023 with mobile museums highlighting the past, present, and future. Analyzing Audience Over Indexes revealed Saia's strong alignment with Veterans and At Risk Youth. Supporting multiple charities bolsters corporate ethos. We transformed a Saia trailer into a mobile museum, engaging communities nationwide with interactive historic timelines. The mobile museum showcases Saia's history, offering Kid-focused, Saia's History, and Employee recognition exhibits.
Inspiracija: The concept intricately intertwines with the automotive industry in the United States, drawing inspiration and synergy from its dynamic landscape and evolving trends. The museum immerses visitors in a classic American success story, tying back to Saia humble beginnings and contributing to its overall success and longevity. From selling produce to becoming a logistics giant, each milestone, from the Great Depression to the Motor Carrier Act in 1980, reflects pivotal moments in trucking history.
Trajanje projekta: The truck's tour route includes key cities nationwide and active markets, totaling 34 stops and covering 11,087 miles per year.
Tok rada: Saia truck models' evolution and a shadowboxed Saia uniform are featured. A 70-inch screen, resembling a billboard, plays Saia ads from the 60s to the present. The simulator, previewed by a CCTV screen, offers a gamer's perspective. Visitors interact with elements like a tethered vegetable, truck locks, and seatbelts. The child-friendly pegboard depicts "The Life of A Shipment," while interactive signs, doors, and metal trivia flaps engage visitors. Pallets with ratchet straps illustrate safety.
Članovi tima: Bridgenext
Autorstvo slika: Bridgenext