China In The Classics Promotivni grafički dizajn od Zhou Haiwen, Che Shilong and Guo Cheng

Dizajn China In The Classics Promotivni grafički dizajn od dizajnera Zhou Haiwen, Che Shilong and Guo Cheng je visoko cijenjeni dobitnik prestižne nagrade 2024 Brončana nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

BronzaGrafika· 2024

China In The Classics Promotivni grafički dizajn

autor Zhou Haiwen, Che Shilong and Guo Cheng

Klijent: China Global Television Network Co., Ltd.

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu China In The Classics Promotivni grafički dizajn

Kina u klasicima je promotivni grafički dizajn kreiran za televizijski program o drevnim kineskim klasicima. Knjige su glavna tema ovog dizajna. Referentni su drevni primjerci knjiga sa Istoka i Zapada, uključujući kineske bambusove pločice, knjige vezane nitima, pergamentne svitke i knjige s tvrdim koricama. Ovi oblici su dekonstruisani i reorganizovani u jednostavne vizuelne simbole. Naslovi deset klasičnih djela kombinovani su sa kineskom kaligrafijom. Poklon kutija koristi poseban papir sa taktilnim efektom. Dizajn pomaže ljudima različitih kulturnih pozadina da razumiju kineske knjige i priče.

Priznanje

O nagradi Brončana nagrada A' Design Award

China In The Classics Promotivni grafički dizajn je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da China In The Classics Promotivni grafički dizajn bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. China In The Classics Promotivni grafički dizajn sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: China in the Classics, a show produced by China Media Group, examines the stirring stories of ancient Chinese classics by selecting the most outstanding of these traditional, cultural masterpieces and examining the creation process and core ideology in a form that combines cultural seminars, drama and visualization. It brings the ancient classics alive, demonstrating Chinese wisdom, ethos and values implied in the ancient classics.
Dimenzije i pakovanje: These creative gift articles are for ministerial visits of foreign exchanges and cooperation for the China Media Group. The central theme - China in Classics, contains cultural attributes in terms of gift box packaging form, vision, material, and content. The titles of the ten classics are graphically processed, combining imaginary for overseas publicity of the classics, to form an easy-to-understand visual symbol. The titles are combined with Chinese calligraphy. It refers to traditional Chinese styles, such as Chinese labels, ancient book typesetting, etc. The material uses special tactile paper.
Oznake: China, Classics, Heritage, Culture, Creativity
Tehnologija proizvodnje: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc. It is so re-organized into easy-to-understand visual symbols. Viewers can easily feel the historical emotions from the graphics and explore the story behind the graphics.
Dizajnerski izazov: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.

In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Istraživanje: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, you can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols.
Inspiracija: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories.
Trajanje projekta: The project started in 2022 in China, and is still promoted and distributed.
Tok rada: In the processing of the classics, the ancient books of the East and the West are referenced, and the books of different materials and binding methods are visually processed.
In the presentation of the text, you can see the word dictionary of Chinese characters from the lines of the book; you can also see The Classics in English. People with different cultural backgrounds can see different worlds, but nonetheless feel the same design concept, with the text arousing people's spiritual resonance.
Članovi tima: Zhou Haiwen, Che Shilong, Guo Cheng
Autorstvo slika: Illustrators, Creators: Zhou Haiwen, Che Shilong, Guo Cheng