Dizajn Leapmotor Enterijer izložbenog salona automobila od dizajnera Guangzhou ACE Renovation Design je visoko cijenjeni dobitnik prestižne nagrade 2025 Željezna nagrada A' Design Award u kategoriji Dizajn Unutrašnjeg Prostora i Izložbi.
ŽeljezoEnterijer· 2025
Leapmotor Enterijer izložbenog salona automobila
autor Guangzhou ACE Renovation Design
Klijent: Zhejiang Leapmotor Automobile Sales Service Co., Ltd
Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Enterijer
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O dizajnu Leapmotor Enterijer izložbenog salona automobila
Leapmotor je dizajn identiteta prostora za izložbeni salon električnih vozila u Kini. Enterijer je organiziran u zonu za izlaganje vozila, prostor za opuštanje i sobe za pregovore, povezane glavnim prolazom koji omogućava nesmetano kretanje. Zid sa brend signalizacijom i istaknutim vozilom okrenut je prema glavnom ulazu, dok je recepcijski pult okrenut prema glavnom toku posjetilaca. Neutralna bijela i svijetlo siva boja kombinovane su sa teksturama drveta niske zasićenosti, ogledalima i metalnim površinama. Prošivi na namještaju u brend zelenoj boji i nadogradivi magnetni izložbeni paneli dodatno učvršćuju prepoznatljivost brenda.
Priznanje
O nagradi Željezna nagrada A' Design Award
Leapmotor Enterijer izložbenog salona automobila je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Leapmotor Enterijer izložbenog salona automobila bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Leapmotor Enterijer izložbenog salona automobila se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.
Iza dizajna
Press komplet
Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.
- Jedinstvena svojstva
- The Leapmotore Space Identity Design embraces a modern, high tech aesthetic to underscore technological sophistication of the brand and enhance its identity in the minds of consumers. Following the Leapmotore space identity manual and conducting an onsite inspection, the design team has made comprehensive improvements to the interior, including functional zoning, traffic flow planning, and material selection, conveying the high end presence of the brand and its innovative spirit.
- Oznake
- 4S SI design, High tech aesthetics, Simple and modern, Bright and transparent, Warm and intimate
- Tehnologija proizvodnje
- The dominant neutral colors of white and light grey are enriched with low saturation wood textures, mirror and metal materials, creating a futuristic, high tech ambiance that highlights the presence of Leapmotore as an emerging force in the electric vehicle industry. The furniture stitching uses Leapmotore green for a vibe specific to the brand.
The magnetic panels in the material and color display section can be updated to present the latest options and information on products and the brand. - Dizajnerski izazov
- The key challenge was to showcase technological innovation of Leapmotore and its smart presence in a limited space. To this end, the dominant neutral colors are complemented by furniture details in the brand visual identity color, enhancing brand recognition and creating an environment that feels smart and high tech. The magnetic panels in the material and color display section can be updated to present the latest product information, embodying the brand commitment to technological innovation.
- Istraživanje
- Following the Leapmotore space identity manual and conducting an onsite inspection, the design team has made comprehensive improvements to the interior, including functional zoning, traffic flow planning, and material selection, aiming to convey the intelligent presence of the brand and its innovative spirit. Additionally, the dedicated areas for showcasing brand advantages and positioning further reinforce its image, impressing customers with its technological prowess and unique charm.
- Inspiracija
- Embracing simplicity, warmth, and tech, the design blends neutral white with mirror and metal materials for a high tech vibe, while low saturation wood textures add understated luxury. Leapmotore green in furniture details boosts brand recognition. The exterior features streamlined geometry that harmonizes with surroundings, and 3D space development maximizes land use, making the store a landmark showcasing the tech strength and sustainability commitment of the brand.
- Trajanje projekta
- The SI design started in Hangzhou, in October, 2023, and made its debut in July, 2024, in China.
- Tok rada
- Opposite the main entrance is the brand signage wall with a featured vehicle, while the reception desk faces the main foot flow, leaving a lasting first impression. The informative presentation highlights its technological excellence and innovative spirit.
The main passageway ensures smooth navigation among the vehicle display zone, relaxation area, and negotiation rooms. The glass wall at the far end integrates an LED screen for promotion without obstruction, which can double as an event salon. - Članovi tima
- Lixue Hu,Shuxia Pang,Yihe Chen
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