Dizajn Threegun Dizajn ambalaže od dizajnera E2W Studio je visoko cijenjeni dobitnik prestižne nagrade 2025 Brončana nagrada A' Design Award u kategoriji Dizajn Pakovanja.

BronzaPakovanje· 2025

Threegun Dizajn ambalaže

autor E2W Studio

Klijent: E2W Studio

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Pakovanje

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Boje

Dizajn

O dizajnu Threegun Dizajn ambalaže

Od svog osnivanja, Threegun dosledno koristi crvenu boju, koja je duboko ukorijenjena u kineskoj tradiciji, kao ključni element svog vizuelnog identiteta. Crvena nijansa smatra se jednom od osnovnih vrijednosti koje se moraju zadržati unutar vizuelnog sistema brenda. Sistematska upotreba sistema mreža u ambalaži ujednačava raspored. Što se tiče pozadine pakovanja, dizajner je moderno integrirao karakter Three u dizajn uzorka. Ovaj motiv je postao ključna vizuelna vrijednost za Threegun, nastavljajući da igra značajnu ulogu u njihovom naknadnom vizuelnom dizajnu.

Priznanje

O nagradi Brončana nagrada A' Design Award

Threegun Dizajn ambalaže je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Threegun Dizajn ambalaže bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Threegun Dizajn ambalaže sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture.
Dimenzije i pakovanje: Width 58mm x Depth 134mm x Height 255mm
Oznake: Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity
Tehnologija proizvodnje: In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand.
Dizajnerski izazov: It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes.
Istraživanje: In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into.
Inspiracija: As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition.
Trajanje projekta: The project was completed in 2024.
Tok rada: More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively.
Autorstvo slika: Floating Stop