Dizajn Mazuque Comfort 3D Animacija od dizajnera Mateus Morgan de Aguiar je visoko cijenjeni dobitnik prestižne nagrade 2025 Srebrna nagrada A' Design Award u kategoriji Dizajn Filma, Videa i Animacije.
SrebroFilm· 2025
Mazuque Comfort 3D Animacija
autor Mateus Morgan de Aguiar
Klijent: Morgan Studio
Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Film
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O dizajnu Mazuque Comfort 3D Animacija
Projekat je kreiran kako bi prikazao sve karakteristike proizvoda na kreativan način. Biti informativan, ali ne dosadan. Svrha je bila pokazati koliko je proizvod udoban. Umjetnost inspirisana slikarstvom i klasičnim djelima nosi duboku povezanost sa ciljnom publikom. Crpljenje inspiracije iz velikih slikarskih djela predstavlja gest poštovanja prema tradiciji, istovremeno težeći inovaciji.
Priznanje
O nagradi Srebrna nagrada A' Design Award
Mazuque Comfort 3D Animacija je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Mazuque Comfort 3D Animacija bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Mazuque Comfort 3D Animacija je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.
Iza dizajna
Press komplet
Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.
- Jedinstvena svojstva
- The project was made to show all the features of the product in a creative way. Being a informative but without being annoying. The purpose was to show how comfortable the product is.
- Dimenzije i pakovanje
- 1920 x 1080px
- Oznake
- 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
- Tehnologija proizvodnje
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and C4D and Houdini for simulations
- Dizajnerski izazov
- The hardest part was making the elements composition and also the simulations, to reach the feel that we wanted for this job.
- Istraživanje
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiracija
- Art inspired by paintings and classical works carries with it a deep connection with the target audience. Taking inspiration from great works of painting is a gesture of reverence for tradition, while at the same time seeking to innovate.
- Trajanje projekta
- 2 months, Franca, Brazil
- Tok rada
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Članovi tima
- Director: Mateus Morgan
Client: Mazuque
Briefing: Rafael Banhareli
3D modelling and texturing: Mateus Morgan, Carlos Masson
Animation: Mateus Morgan
Simulations Mateus Morgan, Rafael Moco
Sound Design Samuel Simionato
Sponzorisano
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