Si Shengsheng Set magnetnih poklona od Peng Gao, Mian Wu and Yixuan Wu

Dizajn Si Shengsheng Set magnetnih poklona od dizajnera Peng Gao, Mian Wu and Yixuan Wu je visoko cijenjeni dobitnik prestižne nagrade 2026 Željezna nagrada A' Design Award u kategoriji Dizajn Poklona.

ŽeljezoPokloni· 2026

Si Shengsheng Set magnetnih poklona

autor Peng Gao, Mian Wu and Yixuan Wu

Klijent: The China Media Group Spring Festival Gala

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Pokloni

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Boje

Dizajn

O dizajnu Si Shengsheng Set magnetnih poklona

Si Shengsheng je set magnetnih poklona kreiran za kineski Festival proljeća i Godinu zmije. Set sadrži četiri naljepnice za frižider, a svaka naljepnica nosi poseban blagoslov, poput sreće, bogatstva i radosti dobre hrane. U kineskoj kulturi zmija predstavlja obnovu i kontinuitet kroz svoje prirodne cikluse hibernacije i presvlačenja kože. Dizajn spaja zmiju s ruyijem, tradicionalnim simbolom dobre sreće, pretvarajući stvorenje kojeg se ljudi plaše u prijateljsku maskotu. Naljepnice se mogu primijeniti na bilo koju magnetnu površinu i slobodno rasporediti.

Priznanje

O nagradi Željezna nagrada A' Design Award

Si Shengsheng Set magnetnih poklona je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Si Shengsheng Set magnetnih poklona bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Si Shengsheng Set magnetnih poklona se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The Refrigerator Sticker Gift Set features four charming versions of Si Shengsheng, the mascot of the China Central Television Station's 2025 Spring Festival Gala, celebrating the Year of the Snake. Inspired by the traditional Chinese ruyi, a ceremonial object symbolizing good fortune, the main character has been reimagined as a lively little turquoise snake. This set includes four distinct designs, each representing a joyful blessing: happiness, wealth, and the cheerful spirit of foodie.
Dimenzije i pakovanje: 250*250*30
Oznake: Refrigerator Sticker Gift Set，Chinese Spring Festival，Mascot Snake
Tehnologija proizvodnje: CNC,Stamping manufacturing, Epoxy resin coating
Dizajnerski izazov: The snake is often perceived as a fearsome creature, making it a challenge to transform it into a culturally rich and auspicious New Year gift. By merging the snake with the form of the ruyi, we created a theme of "Auspiciousness and Endless Vitality." The head design incorporates elements from the earliest known ruyi artefact, a Tang dynasty gilt ruyi, with its cloud-shaped tip reinterpreted as the head contour and spiral facial ornament. Additional features such as the brows, eyes, and nose were inspired by the bronze snake from the renowned Sanxingdui site. Each design detail is grounded in archaeological evidence and reimagined through contemporary visual language, with a playful and endearing transformation of form.
Istraživanje: This design draws on desktop research and artefact studies. We explored serpent worship in Chinese tradition and analysed snake-related artefacts and the evolution of the ruyi motif. The Sanxingdui bronze serpent and the Famen Temple ruyi were chosen as key references. Field research at the Palace Museum informed our understanding of ruyi ornamentation and craftsmanship, which were then translated into decorative elements for the snake’s body in the design.
Inspiracija: The core of this design lies in transforming the traditionally unwelcomed image of the snake into a festival mascot and a New Year gift. In Chinese culture, the snake, due to its natural cycles of hibernation and shedding, symbolises renewal and the continuity of life. Drawing inspiration from ritual objects associated with traditional serpent worship, the design merges the form of the snake with that of the ruyi, creating a mascot and gift set.
Trajanje projekta: The project began in Zhuhai in September 2024 and was completed in Beijing in January 2025. It was subsequently exhibited and sold in Beijing, Shanghai, and 35 other cities across China, and was also presented as a gift to the United Nations Headquarters in New York and Tokyo University.
Tok rada: The Refrigerator Sticker Gift Set is designed primarily as a New Year gift. The recipient opens the package and peels the backing off each sticker. The stickers are then applied to any magnetic surface, such as a refrigerator door, iron door, or a dedicated magnetic display wall. The four designs can be arranged freely in any combination according to personal preference. Compact yet culturally meaningful, the set functions not only as a decorative item but also as a collectible object, offering the recipient a versatile and lasting way to celebrate the festive season.
Članovi tima: Design director: Peng Gao
Main designer: Mian Wu
Main designer: Yixuan Wu
Product designer: Shuai Gong
Design assistant: Hejia Chen
Design assistant: Zihong Zhao
Design assistant: Yiting Chen
Design manager:Xu liang
Autorstvo slika: #1: Photographer Evan, Variations, 2025
#2: Photographer Evan, Variations, 2025
#3: Photographer Evan, Variations, 2025
#4: Photographer Evan, Variations, 2025