Cuisino Primarna funkcija: Gamificirana podrška pri odabiru hrane od Yi Chen

Dizajn Cuisino Primarna funkcija: Gamificirana podrška pri odabiru hrane od dizajnera Yi Chen je visoko cijenjeni dobitnik prestižne nagrade 2026 Željezna nagrada A' Design Award u kategoriji Dizajn Mobilnih Tehnologija, Aplikacija i Softvera.

ŽeljezoMobilni· 2026

Cuisino Primarna funkcija: Gamificirana podrška pri odabiru hrane

autor Yi Chen

Dobitnik nagrade Željezna nagrada A' Design Award u kategoriji Mobilni

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Dizajn

O dizajnu Cuisino Primarna funkcija: Gamificirana podrška pri odabiru hrane

Tekst knjige: Cuisino iznova zamišlja odluke o hrani kao gamificirani ritual, pretvarajući rutinske izbore u trenutke užitka. Koristeći bihevioralnu psihologiju i razigrani korisnički interfejs, smanjuje zamor od odlučivanja i osnažuje korisnike da se hrane zdravije bez stresa. Inspiriran ležernim igrama i aplikacijama za wellness, interfejs vodi svjesno hranjenje kroz mikro-interakcije, nagrade za napredak i umirujući vizualni sistem. Ovo iskustvo čini ishranu manje pitanjem discipline, a više radosnog izgrađivanja navika.

Priznanje

O nagradi Željezna nagrada A' Design Award

Cuisino Primarna funkcija: Gamificirana podrška pri odabiru hrane je pobjednik Željezne nagrade A' Design Award, prestižnog priznanja koje se dodjeljuje dobrim dizajnima što ispunjavaju profesionalne i industrijske zahtjeve očekivane od dobro dizajniranih kreacija. Željezni pobjednici pokazuju veliku vještinu, visoku specijalizaciju, stručno razumijevanje i kreativne kapacitete svojih stvaralaca. Očekuje se da Cuisino Primarna funkcija: Gamificirana podrška pri odabiru hrane bude visoko cijenjena, voljena i njegovana kreacija koja je praktična i inovativna. Ovaj dizajn koji je osvojio Željeznu nagradu A' Design Award integrira najbolje industrijske prakse i ima kompetentne tehničke karakteristike povezane sa znanjem i talentom. Cuisino Primarna funkcija: Gamificirana podrška pri odabiru hrane se poštuje zbog svoje temeljitosti i dizajniran je da pruži poboljšanja kvaliteta života koja pomažu da svijet postane bolje mjesto.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Cuisino transforms everyday food choices into a delightful, gamified ritual. By combining behavioral psychology with playful UI, it reduces decision fatigue and empowers users to make healthy choices without stress. Each interaction feels like a mini-game, turning anxiety into agency.
Dimenzije i pakovanje: Cuisino is a non-physical digital design project. The prototype consists of 5 main experience flows with modular components and was built in 1920×1080 and 375×812 px formats. It includes mobile-first wireframes, user journey animations, and a set of customizable onboarding and decision-making modules.
Oznake: food decision, playful UX, gamified onboarding, ritual design, digital wellbeing, health habit, casual interface, behavior design, meal planning, emotional interface
Tehnologija proizvodnje: Cuisino was realized using a combination of Figma, XD, Illustrator, and After Effects. The design process emphasized visual storytelling, modular components, and interactive mockups. UI animations were prototyped to simulate a casino-inspired experience, with gradient transitions, randomized elements, and playful micro-interactions. The final assets were exported for responsive screen sizes and optimized for both pitch decks and demo presentations.
Dizajnerski izazov: The main challenge was balancing delight with depth—how to ensure user agency while gently guiding behavior. Visually, it was difficult to simulate randomness without overwhelming users. Conceptually, the hardest part was resisting utilitarian UX patterns and instead designing for emotion, play, and imperfection—qualities often neglected in food or wellness apps.
Istraživanje: This design began as speculative UX research into how decision fatigue affects food habits in urban environments. Methods included desk research, self-tracking experiments, and behavioral mapping of casual food apps. Tools used were Figma, Notion, and visual diarying. Key insights: most food apps overload users with options and assume strong intrinsic motivation. Cuisino rethinks this by embedding habit into gamified rituals, making healthy choices fun, not forced.
Inspiracija: Cuisino was inspired by the overwhelming feeling of choice in urban food culture. As a designer living in New York, I saw how indecision and anxiety affected meal planning. By borrowing mechanics from casinos and mobile games, I aimed to create a joyful and structured decision ritual.
Trajanje projekta: The project was initiated during Covid19 in New York City and completed in June 2025. The design was developed independently as a speculative yet functional UX concept and presented via digital channels.
Tok rada: Users begin by selecting a goal or mood, then receive dynamic suggestions through playful modules like spin wheels, quick picks, and progress meters. Gamified cards and micro-interactions reduce choice fatigue while reinforcing healthy routines. The experience blends randomness with structure, encouraging consistent use while maintaining delight.
Patenti: Patent pending.
Copyrights belong to Yi Chen, 2025.
Članovi tima: Designer: Yi Chen
Autorstvo slika: Image #1: Designer Yi Chen, Cuisino, 2025.