Schneider Electric Innovation Hub Tokyo Izložbeni salon od Ryota Unno

Dizajn Schneider Electric Innovation Hub Tokyo Izložbeni salon od dizajnera Ryota Unno je visoko cijenjeni dobitnik prestižne nagrade 2026 Brončana nagrada A' Design Award u kategoriji Dizajn Unutrašnjeg Prostora i Izložbi.

BronzaEnterijer· 2026

Schneider Electric Innovation Hub Tokyo Izložbeni salon

autor Ryota Unno

Klijent: Schneider Electric Japan

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Enterijer

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Dizajn

O dizajnu Schneider Electric Innovation Hub Tokyo Izložbeni salon

Schneider Electric Innovation Hub Tokyo je izložbeni salon kreiran za imerzivno iskustvo posjetitelja. Koncentrični podni uzorci na jednoj osi usmjeravaju kretanje prema zakrivljenom izložbenom elementu nazvanom Kontrolni centar, koji ostaje vidljiv iz više pravaca. Valovita cjevasta rasvjeta, oblikovana pomoću alata za vizuelno programiranje Grasshopper, kontrastira sa crnim mrežastim plafonom i podom u šahovskom uzorku. Bijeli zidovi čine glavnu izložbenu površinu. Petougaone modularne sofe mogu se rasporediti za sjedenje ili sastanke, ili ukloniti kako bi se otvorio prostor za kretanje.

Priznanje

O nagradi Brončana nagrada A' Design Award

Schneider Electric Innovation Hub Tokyo Izložbeni salon je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Schneider Electric Innovation Hub Tokyo Izložbeni salon bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Schneider Electric Innovation Hub Tokyo Izložbeni salon sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This Innovation Hub showroom features concentric floor patterns on a single axis, centered on the curved display "Control Center." Flow and gaze naturally converge toward the center. Visitors unconsciously follow these arcs into understanding. 360-degree tube lighting contrasts with this centripetal movement, symbolizing ideas chaining and expanding outward. Black grid ceilings and checkerboard flooring provide linear contrast, accentuating the organic lighting's floating quality.
Dimenzije i pakovanje: 20,600mm x 23,500mm x CH2800mm
Oznake: Showroom, Interior Design, Spatial System, Information Architecture, Curved Display, Immersive Space, Lighting Design, Technology Exhibition, Innovation Hub
Tehnologija proizvodnje: The undulating lighting forms were generated using the visual programming tool Grasshopper. Building constraints were parameterized to achieve organic quality. White walls serve as the primary exhibition surface, ensuring content visibility and a clean aesthetic. Wood-grain materials in the sustainability area express thematic affinity and warmth. Flooring with special resin coating reduces resource consumption during maintenance and minimizes wastewater from cleaning.
Dizajnerski izazov: The challenge was achieving dynamic, irregular three-dimensional curved lighting within constraints of display visibility and limited ceiling height. Using the visual programming tool Grasshopper, the form was determined from extensive simulations, establishing fixed positions and overall length. Additionally, careful consideration was given to acoustic concerns due to adjacency with meeting rooms, and to the overall atmosphere planning.
Istraživanje: This was Japan's first showroom aligned with global design standards across worldwide locations, with the client requesting an immersive space unlike other sites. This required detailed schedule coordination and cost management including hearings with various stakeholders, as well as designs that were new while following other locations. 3D rendering tools were used to present images to the client in real-time, with repeated discussions to ensure no misunderstandings.
Inspiracija: As technology becomes increasingly abstract, communicating corporate values through "experience" is essential. Conventional showrooms relied on passive models-displaying products and explaining. This project aimed to create an experience where visitors actively feel, think, and understand, with "Immersive" as the starting point. By spatializing innovation-where ideas chain and expand-the design transforms showrooms from "exhibition spaces" into "spaces for cognitive transformation."
Trajanje projekta: The project started in March 2025 in Tokyo and was completed in September 2025.
Tok rada: Visitors are guided by concentric floor patterns, naturally walking deeper into the space. The curved "Control Center" is visible from multiple directions for unified information sharing. "The View" enables intuitive exploration through touch. Hybrid exhibitions deepen understanding with each step. Pentagonal modular sofas adapt to use-audience seating, meetings, or removed for circulation. An active environment where visitors experience technology while understanding the company's direction.
Članovi tima: Designer: Ryota Unno
Project Management: Haruna Kageyama
Project Management: Ayako Tsuchida
Project Management: Shogo Komine
Autorstvo slika: SS Co., Ltd. Kenichi Ohno