Sprouties Primarna funkcija: Brend identitet od Studio Matte

Dizajn Sprouties Primarna funkcija: Brend identitet od dizajnera Studio Matte je visoko cijenjeni dobitnik prestižne nagrade 2026 Brončana nagrada A' Design Award u kategoriji Dizajn Oglašavanja, Marketinga i Komunikacije.

BronzaOglašavanje· 2026

Sprouties Primarna funkcija: Brend identitet

autor Studio Matte

Klijent: Studio Matte

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Oglašavanje

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Dizajn

O dizajnu Sprouties Primarna funkcija: Brend identitet

Tekst knjige: Sprouties je brend mačje trave direktno s farme, sa modelom dostave usmjerenim na gustoću hranljivih tvari i transparentnost lanca nabavke. To je prvi brend koji nudi svježu, gurmansku mačju travu u UAE. Odmičući se od tradicionalnih klišeja industrije za kućne ljubimce, vizuelni identitet koristi koncept prirodnog luksuza, spajajući duboke zelene tonove s profinjenim kremastim nijansama uz prilagođeni logotip. Ikonica mačke skrivena je u slovu i. Središnji dio projekta je njegovo dvonamjensko pakovanje: perforirana strukturalna navlaka koja se, jednom otvorena, transformira u minimalistički dekorativni predmet za moderne enterijere.

Priznanje

O nagradi Brončana nagrada A' Design Award

Sprouties Primarna funkcija: Brend identitet je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Sprouties Primarna funkcija: Brend identitet bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Sprouties Primarna funkcija: Brend identitet sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Sprouties is the UAE's first farm-to-cat hydroponic wellness system, delivering live, nutritious greens directly to consumers. It solves the problem of moldy, stagnant retail pet grass by offering fresh, specialized formulas. The identity features a Natural Luxury aesthetic with a custom logotype and a thoughtful packaging system. This innovative structure uses a perforated sleeve that transforms into a minimalist home decorative element, hiding the soil and tray.
Dimenzije i pakovanje: Boxes are 17.2 x 12.3 x 21 cm.
Recyclable cardstock.
Pantone print system
Oznake: pet, cat, wellness, premium, natural, feline, grass
Tehnologija proizvodnje: The design followed a Diverge and Converge methodology. During the Diverge phase, we prototyped various structural shapes to accommodate hydroponic growth and feline interaction. In the Converge phase, we utilized Adobe Illustrator for bespoke icon development. Recyclable cardstock was selected for the outer sleeve. The Functional Branding air holes were precision die cut into the brand’s cat head icon, balancing technical ventilation needs with visual identity.
Dizajnerski izazov: The primary challenge was designing a living package that must remain in a consumer's home for over 14 days. Creating a structure that provides root ventilation (air holes) without compromising the premium feel was a technical hurdle. We overcame this by integrating the brand's cat icon into the functional die-cuts. Another challenge was the sensitive branding balance, ensuring the brand was recognizable during unboxing while remaining subtle enough to act as a decorative rather than commercial object, once the top sleeve is removed.
Istraživanje: Type: Market Gap and User Experience Research. Objectives: To eliminate mold risks in commercial pet grass. Methodology: Supply chain analysis and veterinary collaboration. Tools: Prototyping and shelf-life testing. Participants: Feline caregivers and veterinary specialists in the UAE. Results: Identified that traditional retail storage leads to nutrient depletion. Insights: High-tier consumers prefer "quiet" branding that integrates with home decor. Impact: Created a new direct-to-consumer category that prioritizes freshness as a non-negotiable health benefit.
Inspiracija: The project was inspired by the broken supply chain of the pet wellness market in the UAE, where stagnant shelf life compromised product safety. The visual language was inspired by the Natural Luxury concept, moving away from loud, primary-colored pet tropes toward a sophisticated palette that mirrors modern interior design. The core inspiration was the feline ritual: the quiet, instinctive joy a cat finds in nature, translated into a convenient, urban-friendly "unboxing" experience.
Trajanje projekta: 6 months, France and UAE
Tok rada: The user journey begins with a farm-to-door delivery of a sealed, living product. To activate the experience, a perforated strip is pulled to remove the top protective sleeve. This reveals the vibrant, pre-grown greens while leaving the lower base intact as a permanent decorative sleeve that conceals the internal tray. This two-part system ensures that the "messy" elements of hydroponic growth remain hidden, allowing the product to function as a clean, minimalist guest in the home for its 14-day lifespan.
Članovi tima: Creative Direction, Branding and Packaging Design: Cansu Dagbagli Ferreira
Icon Design: Didem Dagbagli
Motion Design: Murat Kaan Ozturk