Xiushan Lantern Brendiranje, ilustracija od Xuanli Pan

Dizajn Xiushan Lantern Brendiranje, ilustracija od dizajnera Xuanli Pan je visoko cijenjeni dobitnik prestižne nagrade 2026 Brončana nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

BronzaGrafika· 2026

Xiushan Lantern Brendiranje, ilustracija

autor Xuanli Pan

Klijent: Northeastern University of China

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Xiushan Lantern Brendiranje, ilustracija

Xiushan Lantern je projekat brendiranja i ilustracije zasnovan na plesu lampiona Xiu Shan, nacionalnom nematerijalnom kulturnom naslijeđu jugoistočnog Chongqinga. Dizajn izdvaja oblike lampiona, narodne uzorke, tradicionalne boje i plesne pokrete, a zatim ih ponovo pripovijeda jednostavnim modernim vizuelnim jezikom. Ilustracije su izrađene u vektorskom softveru i primijenjene na kulturne proizvode, uključujući crvene koverte štampane na recikliranom papiru i druge predmete izrađene od akrila. Cilj je unijeti kulturu lampiona u svakodnevni život i podržati njen kontinuitet.

Priznanje

O nagradi Brončana nagrada A' Design Award

Xiushan Lantern Brendiranje, ilustracija je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Xiushan Lantern Brendiranje, ilustracija bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Xiushan Lantern Brendiranje, ilustracija sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The work takes the national-level intangible cultural heritage, Xiu'an Lantern Dance, as the core for creation. It extracts its classic shapes, folk patterns and traditional colors, and reinterprets the traditional imagery with modern design language. By integrating contemporary aesthetics, it integrates the intangible cultural heritage into daily life. It not only inherits the regional cultural heritage but also gives a trendy expression to the lantern culture.
Dimenzije i pakovanje: 3600 x 3600 pixels, 300dpi, RGB
Oznake: Branding, Visual Identity, Graphic Design, Cultural and creative product, Chinese Intangible Cultural Heritage
Tehnologija proizvodnje: This series of illustrations and patterns were created by the illustrator using vector design software. It is made through advanced printing and manufacturing techniques to showcase the exquisite details of the illustrations. Meanwhile, the red envelopes are printed on environmentally friendly and recyclable paper, while the other printed items are printed on acrylic materials.
Dizajnerski izazov: The main challenge of this design lies in how to extract the essence from the complex traditional elements of Xiu Shan Flower Lanterns, while preserving the original flavor of the intangible cultural heritage and transforming it into modern design language. At the same time, it is necessary to balance the cultural core and the practicality of cultural innovation, avoiding the rigid stacking of symbols, taking into account regional characteristics and contemporary aesthetics, and allowing the ancient intangible cultural heritage to truly integrate into modern life.
Istraživanje: Xiu Shan Lantern Dance, as a national-level intangible cultural heritage, is a precious folk culture treasure in the southeastern part of Chongqing. However, its dissemination form is traditional and disconnected from modern life, making it difficult to attract young people. This research uses cultural innovation as a carrier, delves into the core of the lantern dance culture, and revitalizes the intangible heritage through modern design, allowing traditional culture to integrate into daily life, and achieving the protection and innovative inheritance of regional cultural heritage.
Inspiracija: The inspiration for this work comes from the intangible cultural heritage of Xishan Lantern Show in China. It extracts the lantern shape, folk patterns and dance movements, and integrates local culture. It translates the traditional intangible cultural heritage's charm with modern design language, eliminating the complexity and redundancy, allowing the ancient lantern culture to be integrated into daily life and achieving the inheritance of intangible cultural heritage.
Trajanje projekta: Launched in Chongqing, China in 2025.
Tok rada: By extracting distinctive elements of Shouxian flower lanterns and dance movements for creation, the local cultural characteristics are highlighted. A set of eco-friendly materials is designed, balancing practicality and commemorative value. The local flower lantern performances usually take place during the Spring Festival. Therefore, this work combines the traditional Chinese red envelopes with Spring Festival items, integrating these cultural products into people's daily lives, in order to promote and strengthen the culture of Shouxian flower lanterns.
Članovi tima: Pan Xuanli
Autorstvo slika: Image #1 : Illustration Pan Xuanli 2025.
Image #2 : Illustration Pan Xuanli 2025.
Image #3 : Illustration Pan Xuanli 2025.
Image #4 : Illustration Pan Xuanli 2025.
Image #5 : Illustration Pan Xuanli 2025.