Dizajn Menogga Dizajn brendiranja od dizajnera 1983Asia je visoko cijenjeni dobitnik prestižne nagrade 2020 Brončana nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

BronzaGrafika· 2020

Menogga Dizajn brendiranja

autor 1983Asia

Klijent: 1983Asia

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu Menogga Dizajn brendiranja

Menogga je dizajn brendiranja zasnovan na kulturi manjine Zhuang u Kini. Tradicija Zhuang čuva legendu da su ljudi rođeni iz cvijeća, a boginja Menogga se i danas poštuje. Identitet brenda izražava žensku duhovnost, dobrotu i toleranciju koje se nalaze u ovoj legendi. Tradicionalne slike tkanina Zhuang su skenirane i ponovo nacrtane pomoću softvera za digitalni dizajn kako bi se formirao moderan vizuelni sistem. Identitet je primijenjen na odjeću, ambalažu i kišobrane, koristeći tehnike vrućeg žigosanja, veza i flokiranja. Cilj je podijeliti kulturu Guangxija sa širom publikom.

Priznanje

O nagradi Brončana nagrada A' Design Award

Menogga Dizajn brendiranja je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Menogga Dizajn brendiranja bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Menogga Dizajn brendiranja sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: 1983ASIA did this project for discovering the traditional culture from the Zhuang minority in China. The Zhuang minority culture has a legend that human are born from flowers, and today they still worship the goddess named Menogga. Even Menogga is a legend story belongs to a minority, but 1983ASIA still find the beauty behind this story. This concept explains the Zhuang natural connotations of the female spirit, fraternity and tolerance.We injected this concept into the brand.
Dimenzije i pakovanje: Over bright oil, hot stamping, hot silver, hot laser, embroidery, flocking
Oznake: Package design, branding design, traditional culture, Asian design
Tehnologija proizvodnje: 1983ASIA team conducted cultural research into Menogga. However, Menogga is a traditional image which is too ancient. Therefore, We scanned the traditional Zhuang minority fabric Menogga image and designed through AI, PS and other software. Except the visual brand design, 1983ASIA also designed derivatives such as clothing, package and umbrella etc.
Dizajnerski izazov: The emphasis of this project is Chinese minority culture, bring the ancient not known culture to the daily life with modern design skills. The long-term goal of this project is make people understand the insight of our culture and enjoy the minority history.
Istraživanje: Chinese minority culture. 1983ASIA went to Guangxi province to do the research. The research was done through collect information by talked to Zhuang minority people who live in there, and read relative articles.
Inspiracija: The Menogga goddess are the inspiration source for the design this time. There are more than 50 minorities in China, and 1983ASIA designed this project show the amazing culture from the Zhuang minority to the world. 1983ASIA brings the traditional character form their culture with modern design for inheriting, and making Menogga become a promoter of Guangxi province aesthetics culture is our design goal.
Trajanje projekta: this project finished in March 2018 in Guangxi China
Tok rada: The most important part of branding is the spirit which include the story behind, impressive image and aesthetic communication. Menogga retains the aesthetic feelings of many matriarchal societies and extends the aesthetic characteristics of women’s aesthetics, therefore, 1983ASIA designed from females perspective to transform the emotion to people. Also, the historical stories behind combine with modern design skills make communication more effective.
Patenti: 1983ASIA
Članovi tima: Susu
Yao
Li Hong Yu
He Jing
Cai Xiu Ling
Autorstvo slika: 1983ASIA