Changing Perspectives Ambijentalna tipografija od Haley Tebo

Dizajn Changing Perspectives Ambijentalna tipografija od dizajnera Haley Tebo je visoko cijenjeni dobitnik prestižne nagrade 2020 Brončana nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

BronzaGrafika· 2020

Changing Perspectives Ambijentalna tipografija

autor Haley Tebo

Klijent: Haley Tebo

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

11,454

Verificirani dobitnik nagrade

Verificirajte status nagrade za #87839

Posjetite stranicu Pogledajte na A' Design Award Saopštenje za medije Značka nagrade

Boje

Dizajn

O dizajnu Changing Perspectives Ambijentalna tipografija

Changing Perspectives je instalacija ambijentalne tipografije izrađena za staklene panele na univerzitetskoj zgradi umjetnosti. Oblici slova su izrezani od mat vinila i poravnavaju se u čitljivu poruku dok ljudi prolaze pored njih. Poruka se može čitati iz oba smjera, tako da posmatrači zastaju i kreću se kako bi upotpunili tekst. Svako slovo je visoko otprilike od trideset do šezdeset centimetara, zavisno od udaljenosti posmatrača. Svjetlost koja prolazi kroz panele ponavlja oblike slova kroz sjene i odraze. Instalacija poziva ljude širom kampusa da stupe u interakciju s tipografijom.

Priznanje

O nagradi Brončana nagrada A' Design Award

Changing Perspectives Ambijentalna tipografija je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da Changing Perspectives Ambijentalna tipografija bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. Changing Perspectives Ambijentalna tipografija sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: This interactive installation compels the viewer to move in such a way to view the piece differently. As people walk by, the shapes align to form a message, which can be read walking from either direction. Installed on an art building at a university, the piece can be viewed from inside the gallery or across campus and draw people to it. The lighting also reflects the shapes of the typography in the form of shadows and reflections.
Dimenzije i pakovanje: Each letter of the design is approximately 1-2 feet tall, varying with distance from the viewer.
Oznake: Environmental typography, interaction design, user experience, typography, graphic design,
Tehnologija proizvodnje: Adobe software was used to create slides that were then projected onto the building. The projector was placed on a ladder at eye-height so it would be convenient for onlookers walking by to read. The shapes were traced with china marker then covered with frosted vinyl and cut out.
Dizajnerski izazov: After choosing an approved concept, we addressed the installation process. We could digitally cut out the letters, but they might not align correctly, or we could project it so the alignment was perfect, but would have to cut them by hand. After taping up a to-scale proof of the estimated warp we decided to project the letters because they did not align in the proof. The projection then needed to be done at night and required ladders, multiple extension cords, and for the fountain to be drained.
Istraživanje: Researching existing projects inspired aspects of this design but also allowed it to be unique. Scouting local areas to find an optimal environment for the typography, we chose to install on campus for convenience and because of having a strong concept for the space, which included a well thought-out quote that could be read from either direction. The area was measured so a digital mockup could be done to scale. The design was very well received as people complimented it as it was being installed.
Inspiracija: Inspired by environmental typography installations that use perspective in a way that the words can only be read from one spot, we wanted to bring this somewhere where a lot of people could interact with typography. We were inspired by the potential we saw in the fountain in front of the our university's art building and the vertical glass panels above it. We used the dimensions of these panels to inform the choice of Helvetica Condensed and people walking from both directions to choose the quote.
Trajanje projekta: Research for this project started in late April 2019. Installation lasted for two weeks in May 2019.
Tok rada: This installation is unique because it is put into movement as the viewer walks by, compelling them to pause and align themselves with the piece in order to read it. The space builds anticipation as the viewer must move themselves to read the next half of the message. The typography tells a story that parallels the environment it is in, achieving mutual enhancement of the design and the environment.
Članovi tima: Angeli Leong
Autorstvo slika: Image #1 : Professor Wade Lough, 2019
Image #2 : Professor Wade Lough, 2019
Video Credits : Angeli Leong
Quote used is by Wayne Dyer