Flower to Flora Ambalaža za čaj od Wen Liu and Fang Li

Dizajn Flower to Flora Ambalaža za čaj od dizajnera Wen Liu and Fang Li je visoko cijenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award u kategoriji Dizajn Pakovanja.

SrebroPakovanje· 2020

Flower to Flora Ambalaža za čaj

autor Wen Liu and Fang Li

Klijent: Shenzhen Oracle Creative Design Co., Ltd

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Pakovanje

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Boje

Dizajn

O dizajnu Flower to Flora Ambalaža za čaj

Flower to Flora je dizajn ambalaže za cvijetni čaj iz Xishuangbanne, provincija Yunnan, Kina. Ilustracija spaja pauna, lisnato čajno drvo, lokalno cvijeće i djevojku koja živi u prašumi. Prizor prikazuje skladan odnos između ljudi i prirode. Boje ilustracije preuzete su iz etničkih nošnji Xishuangbanne. Vanjska kutija izrađena je od crnog specijalnog papira s teksturom drveta te je dovršena štampom i bronzanjem. Kutija je duga 340 mm, široka 120 mm i visoka 240 mm.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Flower to Flora Ambalaža za čaj je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da Flower to Flora Ambalaža za čaj bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. Flower to Flora Ambalaža za čaj je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Flower to Flora is a flower tea from Xishuangbanna, Yunnan Province. The design combines the unique elements of the peacock, leafy tea tree, flower from Xishuangbanna, and the image of a girl lives in the local rainforest. The design creates a harmonious picture between human and nature. The illustration colour on the design is inspired by the colour of the ethnic costumes of Xishuangbanna. The illustration transfers the unique customs of Xishuangbanna.
Dimenzije i pakovanje: The outside packaging box dimension is 340mm in length, 120mm in width and 240mm in height.
Oznake: Flower，Xishuangbanna，Peacock，Flower Tea, Girl
Tehnologija proizvodnje: The design takes into considering the properties of the flower tea. Also, Xishuangbanna is a tropical rain forest area with ancient trees. Therefore the material of the outside box is made of black special paper with tree texture. The outside box uses the technique of printing and bronzing for avoiding mass-producing to go wrong.
Dizajnerski izazov: Xishuangbanna of Yunnan in China is an ethnic minority habitation area. The local culture of Xishuangbanna is very abundant. Especially the colour of the local people's clothing is various and gorgeous. Therefore I applied the colour element of the local people's clothing on my illustration. The illustration has also applied the aesthetics of modern young consumer group. It provides not only a local feature element but also a modern aesthetics effect.
Istraživanje: Tasting tea has become a life attitude in this fast-paced era. The market seems to show up endless varieties of tea. After researching and analyzing the current market, I found that most of the flower tea products on the market are applying the flower as a design element on the packaging. The application of the culture element of Xishuangbanna on my packaging design of the tea product is for producing a greatly difference from existing packaging design of tea product on the market. The application of creative ideas on my design such as using peacock and the national costume is to represent local characteristics of Xishuangbanna. I believe it will provide a strong impression for the consumer. Moreover it presents a unique local culture of Xishuangbanna in the design.
Inspiracija: The peacock is a unique animal in Xishuangbanna, Yunnan, China. The residents in Yunnan regard the peacock as a mascot. I use the peacock as the main element in my design. The peacock in the design combines with the leafy tea trees, local flowers, and the image of a girl who lives in the local rainforest. The design presents a harmonious picture of human and nature.
Trajanje projekta: The project began in September 2018 in Shenzhen, China, and was completed in November 2018 in Shenzhen, China.
Tok rada: The homogenization of the flower tea on the current market is more serious. The design takes into consideration of making a difference with the existing products on the market. It creates a connotative and storytelling effect on our product. This design uses the Xishuangbanna’s elements which are peacock, tea tree, flower and girl. The idea of applying illustration on the design is to produce an easy-to-understand and impressive result. It provides a more direct and in-depth understanding of products for the consumer. I believe my design of the product will stand out among the current products on the market.
Članovi tima: Designer：Wen Liu
Designer：Fang Li
Designer：Weijie Kang
Autorstvo slika: Creater Wen Liu, Flower to Flora, 2018
Creater Fang Li, Flower to Flora, 2018
Creater Weijie Kang, Flower to Flora, 2018