The Passion of the Card Leadlight Series Samopromocija od Rebecca Burt

Dizajn The Passion of the Card Leadlight Series Samopromocija od dizajnera Rebecca Burt je visoko cijenjeni dobitnik prestižne nagrade 2020 Brončana nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

BronzaGrafika· 2020

The Passion of the Card Leadlight Series Samopromocija

autor Rebecca Burt

Klijent: Flexicon

Dobitnik nagrade Brončana nagrada A' Design Award u kategoriji Grafika

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Boje

Dizajn

O dizajnu The Passion of the Card Leadlight Series Samopromocija

Vitraži su lijepi kada je sunce osvijetljeno, a ujedno su i jedinstven način prikazivanja ovog dizajna i procesa štampanja. Ove se posjetnice gotovo ručno izrađuju. Sitotisak je odštampan na prozirnoj plastičnoj zalihi i potom sušen po jednu boju. Čista područja se tretiraju kao boja koja otključava puni dizajnerski potencijal zaliha. Biserno brtvilo i UV prekrivač dovršavaju postupak i stvaraju sofisticirane efekte. Dizajn zaista oživljava kada se kartice drže do prozora.

Priznanje

O nagradi Brončana nagrada A' Design Award

The Passion of the Card Leadlight Series Samopromocija je pobjednik Brončane nagrade A' Design Award, visoko prestižnog priznanja koje se dodjeljuje izvanrednim dizajnima što se odlikuju kreativnošću, domišljatošću i oštroumnošću. Brončani pobjednici izdašno su vješti i upečatljivo kreativni artefakti koji potvrđuju golemo iskustvo, maštu i snalažljivost svojih dizajnera. Očekuje se da The Passion of the Card Leadlight Series Samopromocija bude visoko cijenjen, voljen i njegovan predmet koji je izuzetno profesionalan i inovativan. Ovaj dizajn koji je osvojio Brončanu nagradu A' Design Award uključuje najbolje prakse u umjetnosti, nauci, dizajnu i tehnologiji i izvrstan je zbog pažnje posvećene detaljima. The Passion of the Card Leadlight Series Samopromocija sjajno zadovoljava potrebe, dotiče želje, očarava osjećaje i privlači znatiželju.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: These business cards are silk screen printed on a clear plastic stock, then dried one colour at a time. They are virtually hand made. Utilising a process called Opaque Barrier Technique, clear is treated as a colour to create a myriad of effects. A pearlescent seal and UV overgloss were added to complete the design. The design really comes to life when the cards are held up to a window, just as a stained glass window comes to life with the light shining through.
Dimenzije i pakovanje: Stock is clear PVC plastic. Width 55mm x Height 90mm.
Oznake: Brand Identity, Business Card, Screenprinting, Graphic Design
Tehnologija proizvodnje: Clear effects were designed into the PVC plastic unlocking the full design potential of the clear base stock. Artwork was formatted using a unique and highly-skilled process that ensures accurate registering of colours, positioning and the sequence of ink layers before film is output. Cards are silk screen printed and dried in racks with each colour pass, embellished with a pearl seal, UV overgloss and then die cut.
Dizajnerski izazov: The most challenging part of this design activity is the production of the cards. Preparation of the artwork files for film output has to be 100% accurate. The screen printing can be challenging as each colour is printed and dried on a rack before the next colour can be added.
Istraživanje: I researched images as they would be telling the story and evoking emotion. The objective was to capture the feeling of the awe and wonderment you feel when observing stained glass windows backlit by the sun. Although there is no religious message or meaning behind the project, I was looking for strong imagery that would not only showcase our passion for the design and print process, but would invoke a feeling of quiet contemplation, as if the observer was in a cathedral, appreciating the craftsmanship and remembering a loved one.
Inspiracija: The purpose behind this project The Passion of the Card Leadlight Series, was to illustrate the design capabilities for premium plastic business cards. Evan Reiman was an Entrepreneur and Screen Printer by trade and was taught these printing skills by his Father who was an influential figure in his life, but who had passed away. His Father was one of the last people in New Zealand to complete an apprenticeship for making stained glass windows, so the inspiration for these cards was to honour his memory by creating a special series of cards we felt passionate about.
Trajanje projekta: Project took 6 weeks from design to production completion. Designed and printed in Auckland, New Zealand.
Tok rada: Designing on a clear substrate means transparent or opaque colours can interact from side A to side B, creating sophisticated effects that traditional paper cards cannot deliver. The substrate will outlast a paper card and have less wear and tear.
Članovi tima: Evan Reiman.
Autorstvo slika: Image #1: Photographer Aaron Lang, Product Photography
Image #2: Photographer Aaron Lang, Product Photography
Image #3: Photographer Aaron Lang, Product Photography
Image #4: Photographer Aaron Lang, Product Photography
Image #5: Photographer Aaron Lang, Product Photography