India Packaging Ambalaža za proizvod od Xiaomi

Dizajn India Packaging Ambalaža za proizvod od dizajnera Xiaomi je visoko cijenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award u kategoriji Dizajn Pakovanja.

SrebroPakovanje· 2020

India Packaging Ambalaža za proizvod

autor Xiaomi

Klijent: Xiaomi

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Pakovanje

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Dizajn

O dizajnu India Packaging Ambalaža za proizvod

India Packaging je sistem ambalaže kreiran za liniju potrošačke elektronike koja se prodaje na indijskom tržištu. Dizajn koristi kontrastnu narandžasto-crnu shemu boja kako bi se povećao vizuelni utjecaj i odrazila glavna boja brenda. Poseban prostor na svakoj kutiji nosi identitet brenda, tako da se isti stil zadržava kroz proizvode različitih kategorija i veličina. Jasna struktura na prednjoj strani prikazuje ključne informacije o proizvodu, slogan i glavne prodajne prednosti. Svaka kutija je izrađena od papira, izrezana i savijena u oblik.

Priznanje

O nagradi Srebrna nagrada A' Design Award

India Packaging Ambalaža za proizvod je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da India Packaging Ambalaža za proizvod bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. India Packaging Ambalaža za proizvod je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: With the new packaging, the design team wishes to strengthen brand recognition, as well as emphasize the technological edge associated with Xiaomi products. To ensure that the Xiaomi style remains uniform across products from a wide variety of categories and dimensions, designers have designated space on the packaging to communicate branding identity, and established a clear structure to display key product information, so that it can become a visual memory and stand apart from its competitors. Since orange is the major color palette in the Xiaomi brand, we opt for a contrasting orange-black color scheme to enhance the visual impact.
Dimenzije i pakovanje: dimension height 30-120, Length 50-95, width 32-50mm
Oznake: electronic, orange, colorful, technology
Tehnologija proizvodnje: material: Paper Structure: paper die cut and fold to box.
Dizajnerski izazov: With the new packaging design, the key product specifications, slogan, selling points are well communicated to the consumer, while the vibrant color scheme powerfully conveys the technology, joy, and passion aspects advocated by Xiaomi.
Istraživanje: Compared with the packaging of other brands in the Indian market, the branding on existing packaging line is not clear, and brand recognition is low. And the selling points and key features are not apparent. Furthermore, the product portfolio lacks visual impact and communication between product and consumer. Therefore, customers feel indifferent towards the packaging. The last and most important, packaging lacks visual memory.
Inspiracija: Xiaomi had a product line for the Indian market. However, the sales department gave negative feedback for the visual design of the packaging. After local market research, two teams from China and India worked together and built a new visual system for the packaging. New look gives a fresh visual for the whole product line.
Trajanje projekta: The project stared in June 2018 in Beijing China, finished in July 2018 in Beijing China
Tok rada: Xiaomi had a product line for Indian Market. However, the feedback from the sales department was negative. Therefore, two teams from China and India worked together to explore a new look. After deeply local market research, the design team found the problems and built a new visual system for the packaging.
Patenti: Copyrights belong to Xiaomi, 2019
Članovi tima: Design director: Lu Chen
Packaging designer: Chao Yan
Packaging structure design: Zhizhuang Song
Autorstvo slika: Image #1:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Chao Yan, 3D Rendering Artist Tong Ge