Dizajn The Moment Kalendar 2020 od dizajnera Xiutao Fu je visoko cijenjeni dobitnik prestižne nagrade 2020 Zlatna nagrada A' Design Award u kategoriji Dizajn Grafike, Ilustracije i Vizuelne Komunikacije.

ZlatoGrafika· 2020

The Moment Kalendar 2020

autor Xiutao Fu

Klijent: Mattenai

Dobitnik nagrade Zlatna nagrada A' Design Award u kategoriji Grafika

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Dizajn

O dizajnu The Moment Kalendar 2020

Kalendar Trenutka crpi inspiraciju iz drevne mudrosti kineskih solarnih termina i Knjige propovjednikove iz Biblije. Cilj mu je da podstiče razmišljanje o nemirnoj prirodi modernog društva i podsjeća ljude da prepoznaju svaku sezonu i cijene sadašnjost. U ovom novom dizajnu, mjesec je odštampan u centru stranice, dok su datumi raspoređeni duž gradijentnog luka. Kako se datumi i lukovi rotiraju u smjeru kazaljke na satu oko centra, postupno blijede—zahvaljujući poluprozirnom papiru—evocirajući poetsku ideju da je vječnost sastavljena od niza sadašnjih trenutaka.

Priznanje

O nagradi Zlatna nagrada A' Design Award

The Moment Kalendar 2020 je pobjednik Zlatne nagrade A' Design Award, iznimno prestižnog priznanja koje se dodjeljuje prvorazrednim, čudesnim i izvanrednim dizajnima. Zlatni pobjednici iznimno su inovativne, vrlo vizionarske i blistavo zasljepljujuće kreacije koje odražavaju genij, mudrost i umijeće svojih dizajnera. Očekuje se da The Moment Kalendar 2020 bude vrlo hvaljen, trendovski i monumentalan izum koji pruža bezprecedentnu vrijednost. Ovaj dizajn koji je osvojio Zlatnu nagradu A' Design Award spektakularan je, cijenjen projekt koji izuzetno koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. The Moment Kalendar 2020 stvara snažne osjećaje želje, budi strast, podstiče kreativnost i fascinira nas.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: Based on the concept of enjoying the moment, there is a new design expression to show dates in this project. Month is printed in the centre of the page while every date is shown on a gradient arc. Dates and arcs rotates clockwise around it and fade away due to the translucence of tracing paper, which poetically illustrates present and impending loss of time. The Chinese 24 solar terms and daily mottos are highlight of The Moment to strengthen concept and remind people to enjoy the moment.
Dimenzije i pakovanje: 185mm x 94mm x 46.5mm
Oznake: Calendar, Chinese Twenty-four Solar Terms, Daily Motto, Enjoy The Moment, MATTENAI
Tehnologija proizvodnje: The Moment calendar is produced by high level printing and manufacturing technologies, including . The temperature and humidity were strictly control in the whole process of printing Color testing for pages of solar terms were carried out several rounds to ensure accuracy. Moreover, the high requirement of folding and binding ensures paper alignment for design excellence. The easily-torn line on each page provides a smooth user experience.
Dizajnerski izazov: The first challenge is to present ancient wisdom about time in contemporary style and minimalism. Designer carefully design the layout of each page, which enable users clearly read the date and motto instead of being interrupted by information of another pages. Afterwards, it spends 6 months to test and choose parchment as final material of inside pages by comparing dozens of paper and considering transparency as well as producibility. The printing process must be dry to avoid the shape change of paper by high humidity.
Istraživanje: Enjoying the moment is a simple truth but easily forgotten, as well as the ancient wisdom of Chinese 24 Solar Terms. Therefore, it is a good chance to look back our cultural as the research background of this project. Designer collected images from ancient poetry of each solar term and chose tradition color to finish 24 illustrations about the Solar Terms. Moreover, many great classic in the world (such as Bible) are also worthy to learning, from which the daily motto on each page be selected.
Inspiracija: Fast-paced lifestyle in China forces many people to race against the clock and brings anxiety more than accomplishment. However, we run to problems when we try to beyond the limitation of time. Everything has its own time and we should do things in proper time. The traditional Chinese 24 Solar Terms shows seasonal change to guide farm work and daily lives. The ancient wisdom inspired me to design a calendar, which could remind people to know the season, follow the time and enjoy the moment.
Trajanje projekta: The project started in August 2018 in Shanghai and finished in September in 2019 in Shanghai.
Tok rada: Tearing off a page means time has passed. Next translucent pages could be seen indistinctly just like the coming days. This interaction express that we could neither prolong the past nor touch the future. In other words, the only thing we really have is nowness, is now. In that case, we should enjoy the moment rather than regret for the irreversibility or worry about the uncertainty. The other interesting operation is that users could see rotation of the gradient arc when they jump calendar pages quickly (same principle as frame-by-frame animation). We live in the moment while time is infinite, but eternity is a series of moments.
Patenti: Copyright belong to Shanghai Shapher Network Technology Co., Ltd, 2019
Članovi tima: Creative Director & Designer: Xiutao FU
Autorstvo slika: Echo Chen, 2019