The Meaninghall Tea Ambalaža za čaj od Suzhou SoFeng Culture Media Co.,Ltd.

Dizajn The Meaninghall Tea Ambalaža za čaj od dizajnera Suzhou SoFeng Culture Media Co.,Ltd. je visoko cijenjeni dobitnik prestižne nagrade 2020 Srebrna nagrada A' Design Award u kategoriji Dizajn Pakovanja.

SrebroPakovanje· 2020

The Meaninghall Tea Ambalaža za čaj

autor Suzhou SoFeng Culture Media Co.,Ltd.

Klijent: Meaninghall

Dobitnik nagrade Srebrna nagrada A' Design Award u kategoriji Pakovanje

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Dizajn

O dizajnu The Meaninghall Tea Ambalaža za čaj

Meaninghall Tea je dizajn ambalaže za zeleni čaj Biluochun. Biluochun je zeleni čaj koji se proizvodi u Luxiangu, malom gradiću pored jezera Tai u Suzhouu, Kina. Ambalaža je izrađena od posebnog umjetničkog papira sa šarenom teksturom koja podsjeća na stare zidove gradskog centra. Jednostavna linijska grafika spaja simbole planine, jezera i dvorane u jednu pejzažnu sliku. Vruće utiskivanje primijenjeno je kako bi se izrazio prirodni karakter čaja. Izbjegnuta je detaljna ilustracija, tako da je lokalna kultura predstavljena na smiren i savremen način.

Priznanje

O nagradi Srebrna nagrada A' Design Award

The Meaninghall Tea Ambalaža za čaj je pobjednik Srebrne nagrade A' Design Award, izuzetno prestižnog priznanja koje se dodjeljuje vrhunskim, veličanstvenim i impresivnim dizajnima. Srebrni pobjednici iznimno su briljantna i vrlo kreativna djela koja ilustriraju izuzetnu stručnost, talent i oštroumnost svojih dizajnera. Očekuje se da The Meaninghall Tea Ambalaža za čaj bude divno, reprezentativno djelo koje je izuzetno profesionalno i duboko inovativno. Ovaj dizajn koji je osvojio Srebrnu nagradu A' Design Award vrlo je zapažen, nadaleko cijenjen izum koji koristi i pomjera granice umjetnosti, nauke, dizajna i tehnologije. The Meaninghall Tea Ambalaža za čaj je kreacija kojoj se mnogi dive i zavide, koja budi želje, donosi pozitivne osjećaje i raspiruje čuđenje i divljenje.

Iza dizajna

Press komplet

Zasluge, članovi tima i tehnički detalji koje je dostavio dizajner.

Jedinstvena svojstva: The special art papers we use are in mottled textures as old walls in history center of the town. The graphics are created from icons of “ the montain”, “ the lake”, “ the hall”, then blended them in a landscape painting.
As a mackating goals，we use graphic design mix with contemporary style and traditional chinese icons, to protect local culture and also catches eyes of young customers.
Dimenzije i pakovanje: Big Box Width 290mm x Depth 85mm x Height 180mm
Small Box Width 70mm x Depth 70mmx Height 105mm
Bronzing Process
Oznake: Package, Tea, China, Suzhou, Biluochun
Tehnologija proizvodnje: We use special art paper with hot stamping technology to express the characteristics of Biluochun tea. The natural texture of the paper reflects the natural flavor of Biluochun tea.
Dizajnerski izazov: Throughout the design process of the package, we have been pursuing a natural design, pursuing packaging that best reflects the characteristics of Biluochun tea. Gorgeous illustrations were not used in the entire design, instead simple lines were used to outline the geographical location and tea-producing environment of the Meaninghall brand.
Istraživanje: Throughout the packaging design, we have always emphasized that nature is the essence of the product. Don't use too many design techniques or gorgeous illustration methods, only use the simplest design language to show the attributes of the product.
Inspiracija: The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It’s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. It’s also rich of typical fruits which belong to South of Yangzi river.
The town is far away from city and in the side of the east of Tai lake, the biological products need a way for promotion. So we hope use graphics and the special materials to create a brand with emotion of traditional cultures. It will deliver a lifestyle to someone of naturalism and who are high quality life hunters.
Trajanje projekta: The project started in April 2019 in Suzhou, China and finished in December 2019.
Tok rada: This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of Biluochun tea: nature and fragrance.
Patenti: Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd.
Članovi tima: Sha Feng, Creative Director
Lu Jiayi, Art Director
Xu Kai, Designer
Autorstvo slika: Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019