Cera Una Volta Labél Angguru naébbu Giovanni Murgia

Cera Una Volta Labél Angguru naébbu Giovanni Murgia iyanaritu pammènangngé iya temmaka riéloinna ri 2021 A' Design Award Ulaweng ri Katégori Kompétisi Desain Kemasan.

UlawengKemasan· 2021

Cera Una Volta Labél Angguru

ᨑᨗ Giovanni Murgia

ᨀᨒᨗᨕᨙ: Cantine Chessa

Pammènangngé A' Design Award Ulaweng ri Katégori Kemasan

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Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #108149

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Cera Una Volta Labél Angguru

Cera Una Volta (Naungngé Ri Wettué) dé'é angguru muani, tanaré wattuwa maloppo mabéla ri wettué laona. Léttu silaraoangngé mappadda permata oenologis akalépé, manggaukkang pangngadécéng toloéna sibawa cara tappaddaé angguru wettué laona. Gagasangngé konsép kreatiféna angguru maccrita, rilaleng kasedderhanangngé hiperbola karittatoé nasappa madécéng gambaréna ri labeléna, waritana léttuanna angguru puaé sibawa oloéna natappada. Gayana ripileiwi mattérru karittato, mabbéréi sennu magis ri angguru maréppa tokalépé naisseng Vermentino klasik.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Ulaweng

Cera Una Volta Labél Angguru iyanaritu pakoro A' Design Award Ulaweng, pakalebbi iya malompo tongeng iya ripabbere ri desain kelas pammulang, magello sibawa luar biasa. Pakoro Ulaweng iyanaritu karya iya inovatif, visioner sibawa mallangkara, iya mappakita kecerdasan, pangissengeng sibawa keahlian tau mabbuat. Cera Una Volta Labél Angguru ripakkirangngi mancaji penemuan iya lebbi ripuji, mappabbentuk trend sibawa monumental iya mappabbere nilai iya dena na rilebbi. Desain pakoro A' Design Award Ulaweng iyae iyanaritu karya spektakuler iya ripakalebbi iya malompo pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Cera Una Volta Labél Angguru mappabbentuk perasaan keinginan iya makkasuwiang, mappatettong passiri, mappogau kreativitas sibawa mappagello.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: The idea of the creative concept of the wine Cera Una Volta tells, in the simplicity of the fairytale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately like a fairytale, a bit to give a magical touch to a wine that differs greatly from the classic style of the other products of the company, but also to underline its highly expressive and dreamlike nature.
Ukurang & Kemasang: Label: 13,5x8,8 cm
Box: 32x27x10 cm
Tag: wine, packaging, illustration, label design
Téknologi Produksi: Label: The wine label was created with a coated paper with a special texture reminiscent of a fabric. The paper has a special treatment that makes it soft and silky to the touch to increase the tactile sensation of the product.
Box: The package contains 3 bottles and recalls the label design. it is made with a cardboard covered with the same paper as the label and has a box opening.
Tantangeng Désain: The request was to create a label that would appeal to a target of wine lovers who seek in a wine not only the quality of the product but also a certain exclusivity and elegance together with elements of corporate and personal storytelling.
Basically an audience of wine lovers looking for wine goodies produced by small cellars, with strongly territorial and identity characteristics. A target inclined to spend on quality products, which seeks a wine, beyond the purely qualitative aspect, also a side dish linked to the company and personal story of who produced that wine, as if to want to live the experience in holistic way.
The goal was to create a highly expressive and personal packaging design that could tell a story related to the people behind this wine.
Panélitiang: The research to develop the project was born from the inspiration for the famous book The Little Prince by Antoine de Saint-Exupery and his illustrations. The abstract and fairytale concept that inspired this work comes from here. Tell this wine, born from a dream, in a dreamlike and light way. The work to get to the final illustration went through several steps up to the final version which contains the main elements of the project. The goal is to create a unique and recognizable design capable of telling a story.
Inspirasi: The Cera Una Volta therefore presents itself with this very suggestive label focused on a light and captivating style that integrates with the golden color of the wine specifically inserted in a transparent burgundy bottle, to reveal its bright and pleasantly golden color. It represents the lightness and light-heartedness of a young girl who flies on the wings of fantasy to follow her dream accompanied by her friend swallow who will guide her on the path to creating this wine.
Wettu Proyék: The project was started in June 2019 in Sardinia, finished and published in December 2019. The wine is on the market from January 2020
Alur Opérasi: The design of these labels is designed to give a tactile effect when picking up the bottle, thanks to the label paper and tactile processing. Soft-touch colors and embossing techniques are used to transfer the fairytale effect of the visual design.
Anggota Tim: Giovanni Murgia - Art direction
Sara Pilloni: Illustration
Bruno Haver: 3D bottle rendering
Krédit Gambar: 3D Render: Bruno Haver
Photography: Giovanni Murgia