Lazarus Effekt Gambara Kampanye naébbu Lara Wilkin

Lazarus Effekt Gambara Kampanye naébbu Lara Wilkin iyanaritu pammènangngé iya temmaka riéloinna ri 2021 A' Design Award Tambaga ri Katégori Kompétisi Desain Grafis, Ilustrasi, na Komunikasi Visual.

TambagaGrafis· 2021

Lazarus Effekt Gambara Kampanye

ᨑᨗ Lara Wilkin

ᨀᨒᨗᨕᨙ: Lara Wilkin

Pammènangngé A' Design Award Tambaga ri Katégori Grafis

11,849

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #111279

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Lazarus Effekt Gambara Kampanye

Lazarus Effekt iyanaritu sikumpulan gambara kampanye iya ripancajiangngi untu' kampanye pangngissengeng cross-media passalenna Lazarus effect. Lazarus effect, sitau ada' iya ripancajiangngi ri paleontolog David Jablonski, mabbicara passalenna pallolongenna paimeng wanuwa attuwongeng iya riasengngengngi puramo tapada'e iyaré'ga cappu'. Gambara-gambaraéwé mappaitangngi tanang-tanang sibawa olokolo iya puramo rilolongeng paimeng. Tungke' gambara riukiri' selaku gambar vektor cella-puté sibawa kaya ri wettu-wettu, angkanna sining pakkitaé weddingngi méwai lebbi maéga ri onrong lebbi mawatang mattingaro. Cetak battowaé majjari kunci visual iya passibawangngi poster, flyer, banner sibawa gambara pappéneddingi.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Tambaga

Lazarus Effekt Gambara Kampanye iyanaritu pakoro A' Design Award Tambaga, pakalebbi iya malompo tongeng iya ripabbere ri desain luar biasa iya riissengngi nasaba kreativitas, kecerdikan sibawa ketajaman. Pakoro Tambaga iyanaritu artefak iya terampil sibawa mappabbura kreatif iya mappabbentuk pengalaman iya maega, imajinasi sibawa kecerdikan tau mabbuat. Lazarus Effekt Gambara Kampanye ripakkirangngi mancaji objek iya ripakalebbi, ripuji sibawa rirennu, profesional sibawa inovatif. Desain pakoro A' Design Award Tambaga iyae mappasilaong praktik tepat ri seni, sains, desain sibawa teknologi sibawa makessing nasaba perhatiannna ri detail. Lazarus Effekt Gambara Kampanye mappabbura kebutuhan makessing, mappakkela keinginan, mappabbentuk perasaan sibawa mappabbura rasa penasaran.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: The development of The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life.
The project is a multimedia awareness campaign using black and white vector illustrations of representatives from flora and fauna that are currently subject to the Lazarus-Effect.
The illustration of the German Lazarusse should act as the visual key of the campaign and unite all components.
The large prints attract attention, you can't overlook them.
The black and white vector style combines the different media parts of the campaign.
At the tall buildings they look admonishingly at the viewer.
They were considered extinct by humans and returned as symbol of warning.
Ukurang & Kemasang: main illustration 32000 mm / 23428 mm
Tag: Lazarus Effect, education, social graphics, natural sciences, mass extinction, extinction, animal welfare
Téknologi Produksi: Drawn layout and adobe illustrator vectors
Tantangeng Désain: The hardest part was it to visually compress the complex topic of the Lazarus-Effect into a social education campaign and to transport the informations on a interesting way. All parts build on each other and the main illustration and the printed media are such a part of a big construction with guerrilla marketing, social media and online marketing, exhibition concepts (museum and pop-up-exhibition) and merchandise products with a charitable shop in favor of species protection. It was difficult to read into the specialist knowledge of anthropological, biological and paleontological.
The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic.
Panélitiang: Research with anthropological, biological and paleontological literature, as well as support of various natural history museums. The design is rich in detail. They illustrations are drawn as vector graphics in black and white and thus fits in well as a eye-catcher in the colorful city. The graphics are structured in such a way that the viewer can discover more and more. The main Lazarus illustration with all campaign Lazarusse has a very oversize-format and invites to look for the details. The Topics are compressed and build on on each other.
The animals look admonishingly at the viewer.
The hashtag takes the user to the social media and the Lazarus homepage.
Inspirasi: The Lazarus effect is a largely neglected and largely unknown topic.
The results were concluded through the findings of an educational cross-media social campaign, consisting of print media in the form of campaign posters / flyers / banners and information graphics, the development and the planned establishment of the brand HashtagLazarusEffekt, social media marketing and merchandising products of the brand, a supporting web concept, as well as guerrilla marketing strategies.
Wettu Proyék: The project startet in may 2020.
Other parts of the Lazarus Effect campaign:
https://competition.adesignaward.com/viewdesign.php?ID=111223
https://competition.adesignaward.com/viewdesign.php?ID=111428
Alur Opérasi: The illustration of the german Lazarusse are develop to accompany and introduce the Lazarus Effect campaign.
Anggota Tim: Lara Wilkin
Krédit Gambar: Lara Wilkin