Liu Fangling Pabbungkusengngé Lobbang Nasu Cukka naébbu Pufine Advertising Ltd. Co.

Liu Fangling Pabbungkusengngé Lobbang Nasu Cukka naébbu Pufine Advertising Ltd. Co. iyanaritu pammènangngé iya temmaka riéloinna ri 2021 A' Design Award Bessi ri Katégori Kompétisi Desain Kemasan.

BessiKemasan· 2021

Liu Fangling Pabbungkusengngé Lobbang Nasu Cukka

ᨑᨗ Pufine Advertising Ltd. Co.

ᨀᨒᨗᨕᨙ: Enshi Shidahao Modern Agricultural Industry Co., Ltd.

Pammènangngé A' Design Award Bessi ri Katégori Kemasan

15,206

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #111775

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

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ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Liu Fangling Pabbungkusengngé Lobbang Nasu Cukka

Liu Fangling iyanaritu desain pabbungkusengngé kotta pallasa untu' lobbang nasu cukka. Kotta ri saliweng risere'i sibawa gambara ina sibawa ana'-daranna mattanang lobbang ri bulu-bulué, séuwa curita iya passiseppekengngéngngi produk-é sibawa tau iya pancajiéngngi. Kotta ri laleng ripancajiwi mappada-pada bentu lobbang, mappaingekki wettu lobbangngé rirampa polé ri tanaé. Pabbungkusengngé ri saliweng ripancaji polé ri kertasé, nasaba iyaro weddingngi ripake paimeng sibawa maccappu secara alang. Tungke' pabbagiang ritutu'i ri laleng wadah alumunium foil iya mappésoé, mabbersih sibawa gampang ritiwi'. Puranana ripakéi, kotta bentu lobbang-é weddiwi tapii onro nappunna'-nappunna' baiccu'.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Bessi

Liu Fangling Pabbungkusengngé Lobbang Nasu Cukka iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Liu Fangling Pabbungkusengngé Lobbang Nasu Cukka ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Liu Fangling Pabbungkusengngé Lobbang Nasu Cukka mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Illustrated the scene of a young mother and her daughter planting radishes in the mountains, so as to close the intimacy between the product and female consumers. The inner box adopts the shape of radish, which reminds us of the scene of radish being pulled up from the ground, enhancing the natural, healthy and interesting experience of the product and enhancing the sense of quality.
Ukurang & Kemasang: 100 mlx6 pot; Outer box size: 350X140X65mm
Tag: Gift box, packaging, food, pickles, natural, healthy, quality, radish.
Téknologi Produksi: The packaging material of this product is made of paper material, which is conducive to natural degradation and recycling. The inner packing container is made of aluminum foil. Compared with the traditional similar packaging, it is hygienic, light, easy to carry, and reduces the cost of transportation and logistics. It is not easy to be damaged. Individual packaging of small size effectively avoids product deterioration and unnecessary waste.
Tantangeng Désain: The biggest challenge is to explore the differences between similar products, to explore the entrepreneurial stories behind the founders, to explore the source of creativity, and to turn a very traditional and ordinary food into a gift of ingenuity.
Panélitiang: Pickled radish is a very traditional farm food, which is generally sold in vegetable farms, delis, mom-and-pop stores and other channels. Many of the same products are cheap, unhygienic and lack a sense of quality. Therefore, we hope to break through the current situation of the industry through new packaging design, improve the quality of products, so that more similar products find new breakthroughs and directions.
Inspirasi: The founder of the product and her daughter have been sticking to the making of pickled radishes in the mountain and become the "watchmen of the yamada". So the creative inspiration for the packaging design comes from the beautiful image of the mother and daughter planting and making radishes in the mountains.
Wettu Proyék: Completed in 2018

1. In 2019, the sales of this product exceeded 10 million yuan a year, increasing by more than 2 times in the same period.

2. 2019 The brand was interviewed and reported by China Central Television.

3. 2019 Won the silver Award of "Hubei Geographical Indication Product Competition".

4. "The Most Popular Project" of the entrepreneurship and Innovation Competition for employees in the second "Workmate Cup" of Hubei Province in 2019

5. 2019 finalists in the National Crowdfunding Poverty Alleviation Competition
Alur Opérasi: Women are the main buyers and consumers of this product. 1. It is easier to narrow the distance with female users by illustrating the scene of young mother and daughter planting radishes. 2. The radish shaped inner box is natural and lovely, which is very intuitive to form a relationship with the product, and can stand out more effectively and spread more effectively. 3, after using the product, the radish box can be used as a small decoration, but also can store small items.
Anggota Tim: Designer: Gui Dani;
Illustrator：LI AN；
Creative Director: Zhang Yanhui;
Customer Service Director: Zhou Xiaoli,
Animation Picture: Wang Kai