New HQ New Rules Primary Function: Sistem Tanda-tanda naébbu Hd Communication Kft.

New HQ New Rules Primary Function: Sistem Tanda-tanda naébbu Hd Communication Kft. iyanaritu pammènangngé iya temmaka riéloinna ri 2021 A' Design Award Salaka ri Katégori Kompétisi Desain Grafis, Ilustrasi, na Komunikasi Visual.

SalakaGrafis· 2021

New HQ New Rules Primary Function: Sistem Tanda-tanda

ᨑᨗ Hd Communication Kft.

ᨀᨒᨗᨕᨙ: Magyar Telekom

Pammènangngé A' Design Award Salaka ri Katégori Grafis

37,528

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #112485

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ New HQ New Rules Primary Function: Sistem Tanda-tanda

New HQ New Rules iyanaritu séddi sistem tanda-tanda iya ripancajiyé untu' kantoro' baru-na Magyar Telekom. Iyaé tanda-tanda mappaissengngi séddi kumpulang aturang tentang kédo-kédo ri laleng kantoro'. Rancanganna mapaccing iyakiya maccéra-céra, angkanna aturang-aturangngé makkasennge marilau naiya de' napparénta. Gambara'-gambara'na mappaita keadaang biasa ri kantoro' sibawa acawa-cawang na séddi rasa kemanusiaang. Corana iya analog-é mallaingeng sibawa loppo'na na sipa' moderen-na bangunangngé. Akkattana iyanaritu untu' pancaji séddi jawaban perasaang iya masitta na napédéccéngi tauwé untu' turusiwi aturang-aturangngé sibawa acawa-cawang.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

New HQ New Rules Primary Function: Sistem Tanda-tanda iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. New HQ New Rules Primary Function: Sistem Tanda-tanda ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. New HQ New Rules Primary Function: Sistem Tanda-tanda iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: The task was to create a visual identity for a new set of rules on office behaviour in Telekom’s new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. The team developed a very CLEAN YET PLAYFUL design to underline that and create an instant emotional reaction in the viewer.
Tag: Office building, Signage, Illustration, Design, System of Norm
Inspirasi: The main inspiration was to reflect on a digital company’s everyday life in a very analogue way. The goal was to contrast the immensity and moderness of the building with a humorous and human touch. While creating the system of norm signage illustrations the focus was on the humour in office situations. The developed design wanted to communicate these rules in a way that makes people follow them with a smile on their face.
Wettu Proyék: Permanent
Anggota Tim: Creative director: András Tarkovács
Art director: Ákos Polgárdi
Illustrator: Gergő Gilicze
Design Consultant: Scheitz András
Project manager: Netta Luzsi

ᨅᨌ ᨔᨗᨕᨑ ᨄᨙᨑᨙᨔᨙ

Sponsori