Jincaitou Primary Function: Pambungkusu Baijiu naébbu Yiyang Liu

Jincaitou Primary Function: Pambungkusu Baijiu naébbu Yiyang Liu iyanaritu pammènangngé iya temmaka riéloinna ri 2021 A' Design Award Salaka ri Katégori Kompétisi Desain Kemasan.

SalakaKemasan· 2021

Jincaitou Primary Function: Pambungkusu Baijiu

ᨑᨗ Yiyang Liu

ᨀᨒᨗᨕᨙ: Gui Brewery Co., Ltd.

Pammènangngé A' Design Award Salaka ri Katégori Kemasan

26,201

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #117381

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

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ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Jincaitou Primary Function: Pambungkusu Baijiu

Book Text: Jincaitou iyanaritu séddi rancangeng pambungkusu untu' séri anggoro' Cina baijiu. Iyaro tutu'na ripaddiwi polé ri bahang gaga' pangkaukeng, na potona napasséddiwi cétaka' decal modéreng sibawa téknik énamel adé'-adé'. Ri yolona pambungkusu'é appaita séddi singa' menari, séddi ruyi giok, sibawa séddi kalikaji, tellu motif iya nasséddiyangngé sibawa dallé' madécéng ri abbiasang Cina. Ri munrinna appaita gambara' iya rilappa' polé ri jama-jamang mébbu' anggoro'é, polé ri panganré sibawa nanasu' lettu' ri fermentasi sibawa distilasi. Iyaro pambungkusu'é ukkuranna 105 x 105 x 260 millimeter na napaké cara mébbu' modéreng iya pakariawaéngngi belanjana.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

Jincaitou Primary Function: Pambungkusu Baijiu iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Jincaitou Primary Function: Pambungkusu Baijiu ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Jincaitou Primary Function: Pambungkusu Baijiu iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: The package design of Jincaitou series highlights the quality of liquor itself. The colored painting on the surface shows dancing lion, jade ruyi and magpie, which represent good omens in Chinese culture. This design helps reduce cost, touch and satisfy the working class who are interested in Baijiu in terms of the quality and cost-efficiency.
Ukurang & Kemasang: Width 105mm x Depth 105mm x Height 260mm
Tag: Gold Trophy, Baijiu Packaging, Enamel Techniques, Dancing Lion, Jade Ruyi
Téknologi Produksi: 1. The cap is made from food grade material, which guarantees safe drinking.
2. The pattern on the cap integrates modern decal and ancient enamel techniques. While the packaging box applies leading techniques in modern packaging industry, which vividly shows the design content; on one hand, it allows high efficiency and low cost under modern large-scale production. On the other hand, it satisfies individual requirements on quality and gift sending artistic for customers.
Tantangeng Désain: The porcelain jar of Jincaitou is hand-made under several process. The firing process is quite strict. A slight flaw will make the jar discarded, with a rejection rate as high as 40%.
Panélitiang: According to pre-project research, with the development of production process, Baijiu which was featured by scarce production capacity and high price in the past, has gradually become cheaper. It began to appear in the wine-cabinet and dining table of well-off families; and the working class who gets pay rise annually begins to pursue life quality. Hence, a cost-efficient and classy Baijiu will definitely become popular in the market.
Inspirasi: In Chinese Baijiu culture, instead of pure material enjoyment, Baijiu carries more spiritual significance. It witnesses the most important moments in the life of someone, such as wedding, one-month-old birthday party, festival gifts and banquet. Hence, the designer wants to entitle happiness and auspiciousness to the package, which conforms to the custom of seeking for a good omen when celebration festivals and important moments in Chinese culture.
Wettu Proyék: This project started in Shanghai in July 2020 and will be finished in March 2021 and put on sale in Shanghai in the same month.
Alur Opérasi: Shown on the observe side of JinCaiTou package are dancing lion which helps drive out evil spirits, jade Ruyi which represents fortune and security and magpie that symbolizes a good omen. The three traditional elements symbolizing happiness and auspiciousness echo the theme. While at the back side, the colored painting vividly shows the liquor-making techniques of Guijiu Group, from feeding, cooking to fermentation and distilling, each of which is quite clear.
Anggota Tim: Yiyang Liu