Ballantines 17 Primary Function: Pabbukku Passidekka naébbu Li-Shang Printing Co., Ltd iyanaritu pammènangngé iya temmaka riéloinna ri 2021 A' Design Award Salaka ri Katégori Kompétisi Desain Kemasan.
SalakaKemasan· 2021
Ballantines 17 Primary Function: Pabbukku Passidekka
ᨀᨒᨗᨕᨙ: Li-Shang Printing Co., Ltd
Pammènangngé A' Design Award Salaka ri Katégori Kemasan
Pammènangngé Anugérah Naparessoi
Paressoi Status Anugérah untu #120433ᨉᨙᨔᨕᨗᨊᨙ
ᨄᨙᨑᨗᨖᨒ Ballantines 17 Primary Function: Pabbukku Passidekka
Ballantines 17 iyanaritu séddi disain pabbukku passidekka iya ripancajiye untu' whisky campurang. Iyaro kota maccara' ripancaji sibawa cetak UV offset ri karettasa' foil péra', sibawa warna spot ulaweng sibawa gaukeng biru enrengngé logo maémbossé. Séddi mékanisme ban berjalang ri yawana kotaé mappaénré' séddi panyanggana bukku wettunna tutu'na ripatinro, mappaita botolo'é ri panggung ulaweng. Cetak ulaweng ri lalengngé mancatta' taung-taung riyabbéréangngé ri wettu labe'é. Contona rampa-rampa sibawa nyameng maccorok ripasang ri yolona tutu'é. Panynyusunna iyaro mappimping pakkita, nappa aro, nappa nyameng.
ᨄᨂᨑᨁᨙ
ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka
Ballantines 17 Primary Function: Pabbukku Passidekka iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Ballantines 17 Primary Function: Pabbukku Passidekka ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Ballantines 17 Primary Function: Pabbukku Passidekka iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.
ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ
ᨀᨗ ᨄᨙᨑᨙ
ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.
- Sipa Khas
- As users unfold and interact with the packaging, the visuals, the smells and then the tastes create a sensuous experience to emphasize the value of the whisky.
- Ukurang & Kemasang
- Width (250 mm) x depth (155 mm) x height (370 mm), Bottle capacity 700ml
- Tag
- whisky, packaging, liquor packaging, creative packaging
- Téknologi Produksi
- Rigid box with UV Offset printing on silver foil paper, gold and blue spot color with embossing technique on logos. The highlight of the packaging is the conveyor belt mechanism that is installed under the box which allows the bible stand to rise up as users lay down the box cover.
- Tantangeng Désain
- The moment from unfolding the packaging to drinking the liquor, we carefully design how the users would interact with the components and how the experience of colors, movements, smells and tastes will present the value of the brand to its full potential.
- Panélitiang
- With Bible as our inspiration, we wanted to portray a sacred moment with the honorable mentioned whisky, as if it is presented at the end of a holy altar. The key is to convey the concept of time and create interactions with the senses through special structural mechanism and thoughtful placement of objects.
We had planned to design the flow of the interaction as this: First, users witness the rising bible. Then they proceed to read the honorable past of the whisky. Finally, they take in the aromas of the spices at the front before they enjoy the whisky. The whole experience is presented in the sequence of visual, smell then taste. - Inspirasi
- Ballantine’s 17 Year Old blended whisky has been named 2020 Scotch Blend of the Year in Jim Murray’s Whisky Bible. This limited edition packaging celebrates the famous whisky for its 7th win of the same title. The idea that Bible signifies the most important print, we use this as our core concept. Combined with Ballantine's signature blue color, we designed a conceptual space that translates a gilded magnificent altar into an elevated stage for the liquor bottle and the Whisky Bible.
- Wettu Proyék
- The project started in Taiwan in June 2020 and completed in Taiwan in August 2020.
- Alur Opérasi
- When users open the plain blue box the bible will emerge on the golden stage, placed right next to the prestige Scotch Blend whisky. As a pathway leading up to the stage, the gold prints record the past seven awarded years. Cork bottled samples of the spices and flavors are presented at the front of the box cover to provide users a more dynamic experience for the sense of smell right before their first sip of the whisky.
- Anggota Tim
- Design director: Sheng-Hsun Hong
Graphic designer: Chih-Chen Huang
Packaging structural designer: Li-Fan Liu - Krédit Gambar
- Image #1: Photographer Yi-Han Pan, 2021.
Image #2: Photographer Yi-Han Pan, 2021.
Image #3: Photographer Yi-Han Pan, 2021.
Image #4: Photographer Yi-Han Pan, 2021.
Video: Editor Yi-Han Pan, 2021.
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ᨒᨕᨙᨅᨗ ᨍᨒᨍᨒᨗ
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