Chef's Fungsi Utama: Label Bir naébbu Ana Mrazek Lugarov

Chef's Fungsi Utama: Label Bir naébbu Ana Mrazek Lugarov iyanaritu pammènangngé iya temmaka riéloinna ri 2021 A' Design Award Bessi ri Katégori Kompétisi Desain Kemasan.

BessiKemasan· 2021

Chef's Fungsi Utama: Label Bir

ᨑᨗ Ana Mrazek Lugarov

ᨀᨒᨗᨕᨙ: atelier ANII

Pammènangngé A' Design Award Bessi ri Katégori Kemasan

12,737

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #121561

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Chef's Fungsi Utama: Label Bir

Teks Buku: Chef's iyanaritu label ripakéngka untuk bir kolaborasi iya ripakéngkaé ri séuwaé koki, pabbura anggoro, sibawa pabbura bir. Bir-éwé napaddupangeng ciri-ciri bir sibawa anggoro sibawa ripancajiwi untuk pasa fine dining. Label-éwé maccowériwi bahasa visual label-label anggoro naolai tata letak minimalis, bahang-bahang bermutu, sibawa jeni huruf iya malebbié iya masé-maséngngié wettu makkokkoé sibawa wettu riolo. Pakéang koki tradisional, jas doi macilaka wara-warani mabbenning sibawa kancing malotong, ripakéngka minangka inspirasi, na sibawa garisi bulaeng mappakalebbii aléna. Cétta offset, foli bulaeng, sibawa varnis tigga dimensi ripakéngka ri kertas mabbekké iya tenrisapui.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Bessi

Chef's Fungsi Utama: Label Bir iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Chef's Fungsi Utama: Label Bir ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Chef's Fungsi Utama: Label Bir mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: A label designed for collaboration beer between chef, winemaker and brewers. The beer is specific because it has the characteristics of beer and wine and was made for high gastronomy market. The label had to associate with a wine label, so a minimalist approach to design, quality materials, printing techniques that emphasize parts of the label were used. An elegant font was chosen, modern and classic. The strength of the label is that the name and design are connected, association is precise.
Ukurang & Kemasang: 210 x 68 mm and 190 x 45 mm. Two different dimensions of label because beer came in two sizes, 750 ml and 375 ml.
Tag: beer, beer label, minimalistic design, elegant, sophisticated, label design
Téknologi Produksi: Paper for the label is textured, uncoated Martele blanc, offset printing, gold foil print and 3D varnish. Interesting contrasts in textures of paper and printing techniques correspond to clean and contrasting lines of graphic elements.
Tantangeng Désain: The biggest challenge was to combine culinary, beer and wine traditions and connect it with the name of the beer and the design of the label in the cleanest and simplest way possible.
Panélitiang: Chef's beer is a complex product created in collaboration of chefs, winemakers and brewers, each of them experts in their profession. The name of the beer was a strong association in which direction to go with research and design. The chef’s uniform was very strong image around which I tried to tell a story. It was important to connect the name, the people who created it and it’s purpose. It is a gastronomic product intended to be enjoyed with a good meal.
Inspirasi: Inspiration for this label was the name, the chef and his traditional uniform. White double-breasted jacket with black buttons worn by qualified chef give the label a perfect contrast. Golden line represents a visual part of uniform but also excellence and sophistication. White is intended to signify cleanliness in chef’s uniform and also on the label. Font is elegant and bold, both modern and classic.
Wettu Proyék: The project was finished in 2020. It was created in Croatia and Slovenia. Label was designed in 2019 and printed in 2020. Beer was awarded with gold medal at the European Beer Challenge 2020 in London.
Alur Opérasi: By looking at a bottle of chef's beer, a minimalist visual and name, an strong association is created for the user. He is connecting the name and visual and an association of chef’s uniform is created in his mind.
Choosing the shape of the bottle may associate it with wine or champagne, but the name and a details on the label reveal that it is a very special beer.