Bel Gusto Primary Function: Pambungkusu Pasta naébbu Olga Takhtarova

Bel Gusto Primary Function: Pambungkusu Pasta naébbu Olga Takhtarova iyanaritu pammènangngé iya temmaka riéloinna ri 2021 A' Design Award Salaka ri Katégori Kompétisi Desain Kemasan.

SalakaKemasan· 2021

Bel Gusto Primary Function: Pambungkusu Pasta

ᨑᨗ Olga Takhtarova

ᨀᨒᨗᨕᨙ: Sot F&d

Pammènangngé A' Design Award Salaka ri Katégori Kemasan

30,383

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #123472

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Bel Gusto Primary Function: Pambungkusu Pasta

Bel Gusto iyanaritu rancangan pambungkusu untu' séddi liné pasta baru iya riébbu' polé ri gandung durum. Pambungkusu'é ripancaji rupa paket pos iya rikirimingngé polé ri Italia. Ripaké prangko, capa' pos, gambara' ritettu' liman polé onrong-onrong sejara' Italia, sibawa tiruang karateng kertas kraft. Séddi tellongeng attingarrang mappéngaruh tau melli'é untu' mita pasta ri laleng kotaé riolo napi naelli. Garis-garis mawarna sibawa saturasi enrengngé cakka pada-pada nappassilaingengngi rupa-rupa bentu' pasta ri laleng liné'é. Pambungkusu'é ricci' ri babbara' PET sibawa vernis selektif.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

Bel Gusto Primary Function: Pambungkusu Pasta iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Bel Gusto Primary Function: Pambungkusu Pasta ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Bel Gusto Primary Function: Pambungkusu Pasta iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Bel Gusto is a Ukrainian brand that produces fresh pasta from the best types of grains of durum wheat grown in southern Italy. The pasta trade line includes: Penne, Conchiglie, Fellini, Fusilli, Makaroni. Spaghetti, Cavatappi. To strengthen the position of Bel Gusto in the market, the designer carried out a rebranding, which brought the TM in line with the current market requirements.
Ukurang & Kemasang: Penne, Conchiglie, Fusilli, Spaghetti, Cavatappi - packing size 380 x 250 mm
Fellini, Makaroni - packing size 380 x 230 mm
Tag: packaging, pasta, Italy, food
Téknologi Produksi: PET film. Сolor CMYK, PANTONE. Selective varnish
Tantangeng Désain: Thus, thanks to the rebranding, the product, which has long been familiar to the consumer, acquired a new, attractive, exciting package and stood out favorably among other brands.
Panélitiang: The primary color was an imitation of natural material, namely kraft paper - this is the primary trend of recent times. It emphasized the similarity of the packaging with a postal parcel and created the image of a natural, healthy product.
Color stripes carefully selected by the designer are responsible for the differentiation of the products in the line. To maintain consistency, we used colors of the same saturation and brightness.
We capitalized the typeface part of the design to add value to the brand, and the calligraphic font added premium value.
Inspirasi: The idea for the rebranding of Bel Gusto was to create a package design in a postal parcel sent from Italy. Most people associate postage with distant countries, travel, and souvenirs. The design included the following elements typical for postal items: postage stamps, stamps, hand-drawn illustrations, and kraft paper imitation.
Wettu Proyék: Ukraine, Kyiv, the project began in
September 2019 and ended in May 2020
Alur Opérasi: To introduce the product, create a particular brand image, and give it integrity - the designer used a plot illustration - hand-drawn historical places in Italy.
Traditional packaging hides the box's contents, but many buyers want to know what the product looks like on the inside. Therefore, the designer used a viewing window in the package, so the buyer can see the box's contents and be confident in its quality.