Mazurro Kemasang Kopi naébbu 19 Poludnik Agencja Reklamowa

Mazurro Kemasang Kopi naébbu 19 Poludnik Agencja Reklamowa iyanaritu pammènangngé iya temmaka riéloinna ri 2021 A' Design Award Bessi ri Katégori Kompétisi Desain Kemasan.

BessiKemasan· 2021

Mazurro Kemasang Kopi

ᨑᨗ 19 Poludnik Agencja Reklamowa

ᨀᨒᨗᨕᨙ: Mazurro

Pammènangngé A' Design Award Bessi ri Katégori Kemasan

11,918

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #124176

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Mazurro Kemasang Kopi

Mazurro iyanaritu desain kemasang untuk kopi. Desainna mappunnai pola gerafik iya risita ripab huruf M. Pola-ero mabbei tas kopi-ero rupa iya matoto sibawa madomina. Bentuk geometri iya makkederasi sibawa kontras iya matoto tulung kemasang-ero mallaibbineng ri rak toko. Pola-ero ripakainge polai jamang na Josef Hoffmann, iya mancaji pallolongeng Bengkel Wina, na bentuk-bentu iya makkederasi mappengaruh ri modernisme mula-mula. Tas-ero ricetak nasibawang teknik cetak fleksografi. Wolu (3) rasa nianre ripabbei, sisenninna mappunnai warna iya maera sibawa dasar warna maputeh iya mancaji efe metalik ri iyading area.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Bessi

Mazurro Kemasang Kopi iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Mazurro Kemasang Kopi ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Mazurro Kemasang Kopi mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: The packaging design is based on a very distinctive pattern hinged on the letter M. It determines the strong, dominant look of Mazurro coffee bags. The minimalistic, geometric form and strong contrasts combined with an Italian vibe make the bags stand out on store shelves. Mazurro identity is a playful game of artistic conventions, an almost derealized or detached movie-like experience.
Ukurang & Kemasang: 500g packaging: Width 130mm x Depth 75mm x Height 270mm
Tag: coffee packaging, packaging design, packaging, coffee, brand identity, communication
Téknologi Produksi: The packaging design was printed on flexographic printer.
Tantangeng Désain: The challenge was to create an Italian coffee with a brand name that doesn't exist in Italian.
Panélitiang: It was a multi-stage process. Basically, the process was divided into two stages: internal-with the client, at his company (team analyzing the market and various data, the basic assumptions of the project and priorities) and external, when the guidelines are sent to our studio and with the close cooperation of both units, they end with the creation of a new packaging design.
Inspirasi: The main theme of visual communication is an expressive graphic pattern based on the letter M. The symbol is inspired by the works of Josef Hoffman, the founder of the so-called Viennese workshops, whose design, based on simple forms, set the direction for later modernism.
Wettu Proyék: The project started in April 2020 in Katowice and finished in August 2020, and the online shop was launched in November 2020.
Alur Opérasi: The graphic design is stripped of unnecessary additional decorations, because the spectacular packaging itself` is the decoration.
The pattern is inspired by the works of Josef Hoffman, the founder of the famous Vienna Workshop. The inspiration is not accidental. Vienna Workshop was ahead of its time, laying the foundations for modernism in design. We have limited the product portfolio to 3 flavors. Each of them differs in color and printing method - selecting a white underprint in order to obtain a metallic effect in designated places.
Paténg: Not applicable.
Anggota Tim: Paweł Mikołajec
Dawid Koruszowic
Krédit Gambar: Main Image, Image #1: Creator 19 Południk, 2020, Image #2, #3, #4: Photographer Marcin Kempski, 2020
Video Credits: Creator 19 Południk, Mazurro - Brand Identity - Packaging Communication - Case Study, 2020