Scentwalk Primary Function: Identitas Perusahaan naébbu Chao Yang, Yiyang Li and Yilin Wang

Scentwalk Primary Function: Identitas Perusahaan naébbu Chao Yang, Yiyang Li and Yilin Wang iyanaritu pammènangngé iya temmaka riéloinna ri 2022 A' Design Award Salaka ri Katégori Kompétisi Desain Grafis, Ilustrasi, na Komunikasi Visual.

SalakaGrafis· 2022

Scentwalk Primary Function: Identitas Perusahaan

ᨑᨗ Chao Yang, Yiyang Li and Yilin Wang

ᨀᨒᨗᨕᨙ: Communication University of Zhejiang

Pammènangngé A' Design Award Salaka ri Katégori Grafis

40,013

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #126459

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Scentwalk Primary Function: Identitas Perusahaan

Scentwalk iyanaritu identitas perusahaan konseptual untu' séua perusahaan ri masaé matu' iya maccarumeng sibawa nasimpang ingerreng ri laleng bau-bauang. Logona iyanaritu abbrévéngeng aseng mérékna nenniya nappébangungeng polé ri pikkiring molékul bau, data, appacarumengeng, appaddeppungeng sibawa jokka. Warana nappaké foil pérra' holografik, séua bahan iya paita pérra' iyakiya nappantulu' warana ri laleng tajang, mattama ri pikkiring makkedaé gas dé' nakkeware' iyakiya wedding pakébbu' pérasaang. Tanrana mattulili sibawa nasibawang oni tertentu. Poster sibawa produk iya siyawampe nappoada aléta, jama-jama, kaluwarga sibawa sellao.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

Scentwalk Primary Function: Identitas Perusahaan iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Scentwalk Primary Function: Identitas Perusahaan ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Scentwalk Primary Function: Identitas Perusahaan iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Scentwalk is a conceptual brand based on the future, which aims to explore how to extract and store memory in the form of smell in a new carrier in the future, and use olfactory memory to make people walk in memories and emotions to continue their spiritual sustenance. Logo graphics design from the key words of odor molecules, data, extraction, collection, walking, and extend a series of design of related products, instruments, publicity posters.
Ukurang & Kemasang: Poster:10000mm x 7000mm. Texture:Holographic Silver foil
Tag: future, graphic, concept brand, poster, experimental
Téknologi Produksi: The overall appearance of the logo is the abbreviation of "scentwalk". The color matching is a kind of material which is silver in itself but can reflect color when meeting light, which echoes with the concept that gas is colorless but can cause emotional experience. Products and posters are designed from the perspective of self, lover, family and friends to comfort people's yearning for each other and the past.
Tantangeng Désain: The biggest challenge of this project is how to express the sense of smell and collection through abstract geometry, and create a special experimental logo image system.
Panélitiang: Olfactory memory is easy to be forgotten and ignored by people, but science shows that olfactory memory is more profound than other sensory memory, and can directly cause people's emotional response. People usually smell a familiar smell and associate with that memory and emotional experience, "Scentwalk" is a conceptual brand based on this scientific principle to extract odor and provide odor therapy for people in the future.
Inspirasi: Based on the research, it is found that olfactory memory is more profound and firm than other sensory memory, and can bring rich emotional experience. Some scientific research institutions are trying to extract odor to cure patients with amnesia, and people are trying to use olfactory memory to do some meaningful things. This project is based on the idea of creating a technology company to provide odor extraction services for others in the future, and using odor to cure people.
Wettu Proyék: The project starts in November 2020 in Hangzhou and finished in April 2021 in Hangzhou.
Alur Opérasi: The sign is dynamic and has a specific sound to express the extraction and collection of odor. In the concept, the poster is set as a holographic projection poster without fixed size and shape, and the shape of the poster is like scent.
Anggota Tim: Chao Yang
Yiyang Li
Yinlin Wang.