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Science is O2 Kitta' Pappagurungeng ri Sikolae naébbu Jaehun Kim

Science is O2 Kitta' Pappagurungeng ri Sikolae naébbu Jaehun Kim iyanaritu pammènangngé iya temmaka riéloinna ri 2022 A' Design Award Ulaweng ri Katégori Kompétisi Desain Pendidikan, Alat Bantu Ajar, na Konten Pelatihan.


UlawengPendidikan· 2022

Science is O2 Kitta' Pappagurungeng ri Sikolae

ᨑᨗ Jaehun Kim

ᨀᨒᨗᨕᨙ: Visang

Pammènangngé A' Design Award Ulaweng ri Katégori Pendidikan

112,134

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #131223

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Science is O2 Kitta' Pappagurungeng ri Sikolae

Science is O2 iyanaritu séuwa runtu'na kitta' pappagurungeng sains ri sikolae untu' ana' sikola SD, SMP, sibawa SMA. Tungke' sampe'na tiwii kode QR mabbentuk gunci iya masambungngé lao ri paréssang kitta'é, promosi, sibawa video sains. Kode QR laingngé ritaro ri seddéna unsur pokok ri lalenna kitta'é, mabbéréang laleng lao ri video paccobang sibawa pakkutana tambahan. Lapisan matte, gambara' epoxy, sibawa lapisan macillaé pancajiwi effek matterrang iya mappada-padaé tellu dimensi. Sunna'na ripabbundara' kuwammengngi lebbi amang rikatenning, na sambungeng digitalna palluwa'i pappagurungengngé liwenna leppa iya ricapé'é.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Ulaweng

Science is O2 Kitta' Pappagurungeng ri Sikolae iyanaritu pakoro A' Design Award Ulaweng, pakalebbi iya malompo tongeng iya ripabbere ri desain kelas pammulang, magello sibawa luar biasa. Pakoro Ulaweng iyanaritu karya iya inovatif, visioner sibawa mallangkara, iya mappakita kecerdasan, pangissengeng sibawa keahlian tau mabbuat. Science is O2 Kitta' Pappagurungeng ri Sikolae ripakkirangngi mancaji penemuan iya lebbi ripuji, mappabbentuk trend sibawa monumental iya mappabbere nilai iya dena na rilebbi. Desain pakoro A' Design Award Ulaweng iyae iyanaritu karya spektakuler iya ripakalebbi iya malompo pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Science is O2 Kitta' Pappagurungeng ri Sikolae mappabbentuk perasaan keinginan iya makkasuwiang, mappatettong passiri, mappogau kreativitas sibawa mappagello.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas
O2 is a science textbook that has used its established brand identity to imprint a confident and consistent brand image on its consumers. With rising need for no-contact education, O2 has digitized their brand identity, beginning with an easily scannable QR code on the cover. The code is designed as a key, opening useful textbook promotions and information. In this way, digitalization leads a constant effort to change brand identity to surpass the limits presented by books.
Ukurang & Kemasang
Elementary school textbook 220 x 300
Middle school, high school, advanced textbooks 210 x 297.
Textbooks are classified by grade and semester and undergo reorganization each year to maintain brand identity.
Elementary textbooks contain 8 volumes for each grade and semester, middle school textbooks include 6 volumes, and high school has 1 integrated volume and 4 in-depth volumes.
Tag
workbook, science, O2, QR Code
Téknologi Produksi
O2’s brand identity of bringing to life the joy of science is embedded in the design, the matte coating of the background and epoxy of the main motif and graphics providing a vivid, semi-3D effect. For the elementary textbooks, curiosity and fun are engaged through glossy finishes that interest students in science learning from first sight. In addition, the corners were rounded for safer learning.
Tantangeng Désain
Deep thought was applied to how to adapt a brand identity limited to paper textbooks to one exemplifying “digital.” Concerns centered on the use and experience of needing to access digital materials and textbook information only through CDs or homepages. By combining key-shaped QR codes with O2’s signature form, consumers can intuitively recognize the curious combination of brand and digital.
Panélitiang
COVID-19 has rapidly changed the education, leading to an increase in remote classrooms and demand for digital content. As such, O2 has redeveloped its brand image to adapt with the digital environment.
Research conducted among 1,000 digital resource consumers revealed that they most require “textbook information and various learning materials.”
To surpass traditional limitations, O2 has strengthened its brand image so that consumers can better access books and also videos and digital materials.
Inspirasi
QR codes are currently the most common digital application and are used actively in various fields. They allow for quick authentication and access to information. Consumers can easily and quickly access textbook information through the QR code implemented as part of the cover design. Promotional videos linked to the QR codes likewise convey the traits and uses of the textbooks to consumers.
Wettu Proyék
Launched in Korea in September 2021
Alur Opérasi
Consumers can access textbook information and promotions and experience engaging science videos simply by scanning the QR code on the cover. In addition to the cover, QR codes can be scanned for each main element in the textbook to access video experiment data or additional questions. Through diverse video material and information, students can learn and experience science more easily than with just traditional textbooks.
Anggota Tim
Creative Director : PARK, KWANGSU
Designer : MYUNG, SUJIN
Designer : LIM, SEHEE
Designer : CHOI, LIBIN
Designer : KIM, MINJOO
Krédit Gambar
Visang Creative Design Lab, 20121

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Désain Madécéng Harusu Narima Panghargaang Malampé

A' Design Award iyanaritu anugérah intérnasional sibawa majuri untu désain madécéng. Maégai ri A' Design Award untu matu riparessoi sibawa maolé pangngissengeng, pappoji sibawa publisitas untu karaja-mu. Nominasikang karajammu untu A' Design Award sibawa bersaing untu hadiah A' Design Prize iya temmaka riéloinna.

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