Across Poster naébbu Xuguang Zhu and Chao Yang

Across Poster naébbu Xuguang Zhu and Chao Yang iyanaritu pammènangngé iya temmaka riéloinna ri 2022 A' Design Award Salaka ri Katégori Kompétisi Desain Grafis, Ilustrasi, na Komunikasi Visual.

SalakaGrafis· 2022

Across Poster

ᨑᨗ Xuguang Zhu and Chao Yang

ᨀᨒᨗᨕᨙ: Zhejiang Sci-Tech University

Pammènangngé A' Design Award Salaka ri Katégori Grafis

41,168

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #136202

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Across Poster

Across iyanaritu poster iya ripancajiye untu' festival seni digital iya ripakkatenniyangngi lao ri seni batu Bulu Helan ri Cina. Iyaé poster ricetta' ri onrong lenticular. Séddi gambara' mappaitangngi motif asalinna Bulu Helan na iya laingngé mappaitangngi versi digital modérén polé ri motif iya paddaé. Ri wettu tappaléséngngé sudut aggitanna, motif marajaé mallennye'ni na motif digitalé paita'ni. Gambara' tradisionalé riwe'dda' sibawa campuran tinta, téh, gélatin sibawa bu' ulaweng, ripakkennaéng ri laleng appessongeng untu' pancaji tekstur iya padaé batu. Across mattujui untu' jampangi sibawa mattiwi budaya kuno iya mancajiyé endangered.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

Across Poster iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Across Poster ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Across Poster iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: The poster uses lenticular material. On one side is a modern digital Helan Mountain motif and on the other side is the original Helan Mountain motif. The lenticular material makes the original Helan Mountain image disappear and become the new digital Helan Mountain as the viewpoint moves, thus expressing the theme of leapfrogging and symbolising the revival of an ancient civilisation.
Ukurang & Kemasang: Poster: 1855mm*30mm*465mm
Tag: Chinese tradition, internationalism, rock art, cultural relics
Téknologi Produksi: 1.Raster material. This kind of material is characterized by different pictures that can be seen from different angles and produce alternating effects. It is used to express the theme of across and symbolize the renewal and iteration of an ancient civilization.
2.Comprehensive material painting. I use a mixture of ink, tea, gelatine and gold powder to make pigments and then use a syringe to perform the Chinese painting technique of ink splashing. The pigment is sprayed on the ground and covered with rice paper. The next day, a special texture similar to rock will be obtained to show the traditional Holan Mountain rock painting.
Tantangeng Désain: The biggest challenge was the clever use of materials and graphics to convey the concept of the theme.
Panélitiang: Type of research: modernisation of ancient civilisations
Research Objective: To modernise and digitally conserve the ancient rock paintings of the Holan Mountains
Methodology: To investigate the history and types of rock paintings in the endangered Holan Mountains. A modern redesign based on the original motifs so that they can continue to be disseminated and used in contemporary times.
Results: The design was presented and a digital art festival was carried out in Holan Mountains, which succeeded in making more people aware of the culture and many bought souvenirs of the design.
Inspirasi: Holan mountain rock painting is a precious ancient civilization heritage of China. Nowadays, due to environmental reasons, it is gradually disappearing, but many people still don't know its existence. Therefore, I have planned a digital art festival of Holan Mountain with the theme of across. The main visual performance of this festival is to redesign the rock paintings digitally as a kind of digital protection, so that they can be spread and applied in the contemporary era and play the contemporary value of ancient culture.
Wettu Proyék: The project starts in Hangzhou in March 2021, will be completed in Hangzhou in April 2021 and will be presented in Helan Mountain, Ningxia in May 2021
Alur Opérasi: Different motifs can be seen with different viewing angles of the poster. The traditional Holan Mountain motif and the modern Holan Mountain motif keep disappearing and reappearing as the perspective changes. This expresses the concept of an ancient civilisation disappearing and transforming into a new form, and the new form inheriting the ancient civilisation.
Anggota Tim: Creative Director: Xuguang Zhu
Designer: Chao yang
Designer: Yiyang Li
Designer: Yilin Wang