Figura Branding, Reppa' Kemasan naébbu Anja Zambelli Colak

Figura Branding, Reppa' Kemasan naébbu Anja Zambelli Colak iyanaritu pammènangngé iya temmaka riéloinna ri 2022 A' Design Award Bessi ri Katégori Kompétisi Desain Grafis, Ilustrasi, na Komunikasi Visual.

BessiGrafis· 2022

Figura Branding, Reppa' Kemasan

ᨑᨗ Anja Zambelli Colak

ᨀᨒᨗᨕᨙ: Zambelli Brand Design

Pammènangngé A' Design Award Bessi ri Katégori Grafis

12,926

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #137540

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Figura Branding, Reppa' Kemasan

Figura iyanaritu reppa' branding sibawa kemasan untu' rupa-rupa panganang khas Mediterranean, kubbe cake ara', coklat, sibawa minynya' zaitun. Identitas iyaé ripatettong ri yolo ikong ara' iya ripasitujuang selaku balon udara, mabbicara passalengngi allao-allao sibawa akkarungeng Mediterranean pole ri pattaro' brand-é. Warna kuning bulaeng, ungu, sibawa gau'na iyaé mappasitujuangngi bahang pokoé. Motif daun ara', bombang, sibawa sissi' bale iyaé paengngerangngi Mediterranean-é. Label sibawa kemasan kertasé ricetta' ri warna Pantone ri kertas Fedrigoni, nasibawang tammeng bulaeng. Reppa' iyaé napattama'i produk-é ri pasa' Asia.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Bessi

Figura Branding, Reppa' Kemasan iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Figura Branding, Reppa' Kemasan ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Figura Branding, Reppa' Kemasan mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes.
Ukurang & Kemasang: Olive oil label: 10 x 14 cm
Chocolate box: 8 x 15 cm
Raw fig cake box: 28 x 5 cm
Tag: branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel
Téknologi Produksi: High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil.
Tantangeng Désain: The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product.
Panélitiang: After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity.
Inspirasi: Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle.
Wettu Proyék: The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong.
Alur Opérasi: Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations.
Anggota Tim: Anja Zambelli Colak