Top Mercury Website naébbu Daniel Houle iyanaritu pammènangngé iya temmaka riéloinna ri 2023 A' Design Award Bessi ri Katégori Kompétisi Désain Situs Wéb sibawa Wéb.

BessiWéb· 2023

Top Mercury Website

ᨑᨗ Daniel Houle

ᨀᨒᨗᨕᨙ: Azuro Digital

Pammènangngé A' Design Award Bessi ri Katégori Wéb

23,224

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #139506

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Top Mercury Website

Top Mercury iyanaritu website iya ripancajiéngngi untu' séddi agénsi pangiklangeng ri média sosial. Website-éwé napaké éfé' motion, animasi, sibawa gambara asli untu' mappaitangngi ésté'tika iya macinno' na modéren. Désain-éwé ripancaji nasibawang Figma sibawa ripakembangngi nasibawang Webflow, na fully responsive ri sininna appareng, browser, sibawa ukuran layar. Tombo' sibawa taleng mémpéréngngi tau maéga untu' makkasiwiyang sibawa bagiang-bagiang iya maéga ri lalempanna website-éwé. Motion-na ripakalebbi macinno' kuwammengngi interface-na tette' macilla' sibawa gampang riturusi. Website-éwé lettu'i ri conversion rate 8 persen, lebbi tanré na'na patokang industri iya 5 persen.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Bessi

Top Mercury Website iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Top Mercury Website ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Top Mercury Website mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Top Mercury, a social media advertising agency, hired Azuro Digital to create their new website. Azuro Digital used elegant motion effects and unique illustrations to deliver an immediate WOW factor. The website was designed to deliver a modern, cutting-edge aesthetic that separates Top Mercury from their competition while attracting large clients to work with them.
Ukurang & Kemasang: A website designed with Figma and developed with Webflow. The website is fully responsive on all devices, browsers and screen sizes.
Tag: Clean, modern, colorful, motion graphics, motion effects, unique illustrations
Téknologi Produksi: This website was designed with Figma and developed with Webflow. Figma is widely considered one of the best web design tools, while Webflow is widely considered one of the best web development tools.
Tantangeng Désain: The greatest challenge throughout this project was creating illustrations and motion graphics that produced a WOW factor, while simultaneously ensuring that the website wouldn't overwhelm the user. Having an overly complex design with tons of motion can easily distract and confuse the user, which can negatively impact the conversion rate. So, we had to find the perfect balance between creating an extravagant design and having an intuitive user experience.
Panélitiang: We analyzed the competitors in the digital advertising industry. Our goal was to get an understanding of design best practices, and then design something that stands out from the crowd.

Our measure of success is the website's conversion rate. We set up conversion tracking using Google Data Studio. We did industry research to determine what a strong conversion rate is. We found that a strong number was 5% based on top competitors. Our goal was to exceed 5%, and we achieved a conversion rate of 8%.
Inspirasi: Top Mercury wanted their new website to allow them to stand out from the competition. During the creative process, it was critical for Azuro Digital to think outside of the box. The end-product is a result of Azuro Digital's abstract thinking, coupled with best practices that optimize a website's conversion rate.
Wettu Proyék: Azuro Digital began this project in January 2022 and finished in March 2022 (in Toronto).
Alur Opérasi: This website features an elegant design and subtle movement through several motion graphics, motion effects, animations, illustrations, etc. Many of the sections can be interacted with via buttons, links, etc.
Krédit Gambar: All graphics and illustrations were designed from scratch by Azuro Digital.

All images are stock images from Canva. They are all royalty-free and we have the rights to use them.

The only image that isn't a stock image is the image of Top Mercury's founder, Adam Lawrence, and he has expressed his consent to being featured in this award.