Buddy Workwear Primary Function: Identitas Merek naébbu Pilotfisch GmbH and Co. KG

Buddy Workwear Primary Function: Identitas Merek naébbu Pilotfisch GmbH and Co. KG iyanaritu pammènangngé iya temmaka riéloinna ri 2022 A' Design Award Salaka ri Katégori Kompétisi Desain Periklanan, Pemasaran, dan Komunikasi.

SalakaPeriklanan· 2022

Buddy Workwear Primary Function: Identitas Merek

ᨑᨗ Pilotfisch GmbH and Co. KG

ᨀᨒᨗᨕᨙ: Buddy Workwear Manufaktur

Pammènangngé A' Design Award Salaka ri Katégori Periklanan

48,608

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #140102

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Buddy Workwear Primary Function: Identitas Merek

Buddy Workwear iyanaritu identitas merek iya ripancajiengngi untu' séddi pabbékkéreng pakéyang jama-jamang ri Jerman. Aseng Buddy iyanaritu tetti' ri identitas-é sibawa napolé ri aseng perusahaan riolo. Warna gau'-gau' iyanaritu warna utama iya pallessungngi barang-baranna sibawa gambara'na, na warna gau'-gau' macakke ripaké untu' aksén sibawa warna pappallessu. Iya duwa warnaéro sipatottong pada-pada sibaligona. Tipografi iya manessa sibawa ada-ada iya lampé napaentengngi sikapa mallureng merek-éro. Identitaséro ripaké ri brosur ricéta', séddi wébsite, séddi vidéo sibawa kampanye média sosial.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

Buddy Workwear Primary Function: Identitas Merek iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Buddy Workwear Primary Function: Identitas Merek ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Buddy Workwear Primary Function: Identitas Merek iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: The new brand name is the core of the new identity: Buddy is distinctive and expresses the new attitude just by reading it. The idea buddy is not plucked out of thin air (former company name bud). In the design and wording, buddy comes to life: clear, striking colors and typography, no frills, everything genuine. Buddy thus stands out from the market and arouses interest among customers.
Ukurang & Kemasang: Brochures DIN A4
Tag: buddy, workwear, sustainability, identity, brand, manufacture, Germany
Téknologi Produksi: Brochures printed on paper, Website, Social Media Campaign, Video, Mailing with special effect in folding
Tantangeng Désain: First the challenge was to find a brand name with personality and second it was the challenge to bring the name to life.
Panélitiang: To bring life to the brand, the name buddy was built. This unique name is the core of the hole identity and brand. It is the former name bud-Bruns-Debray modified into personality. In the market of workwear there are many companys just showing the collections in very similar ways, just fabrics put together. buddy is attitude and responsiblity. buddy is really sustainable and offers benefits to the consumers like Made in Europe, regionality an best quality.
Inspirasi: Since 1925 bud-Bruns-Debray is a manufacture for workwear. With passion. The company takes a big step in 2021: the new collection is made of sustainable materials. A new way of thinking, with responsibility. Pilotfisch created the new brand identity and name: bud-Bruns-Debray becomes buddy, the buddy in workwear. Responsibility towards consumers and the environment. Pilotfisch reimagined the brand identity, rebuilt the digital presence and developed a look that reflects the buddy spirit.
Wettu Proyék: The project was launched in June 2021 in Warendorf/Germany. Market: Germany with focus on NRW. 4000 Broschures were sent to potential customers in March 2022.
Alur Opérasi: The task was the lift from a company to a personality. A completely new design, not just pretty, but distinctive. The goal is long-term attention and placement of the new brand in the minds of (new) customers. The target audience: purchaser and employees. The special feature: the high-quality, sustainable and regional production. The desire for this is increasing, the company wants to be present in the market.
Anggota Tim: Pilotfisch GmbH & Co. KG
Krédit Gambar: Photography: Fotografie Witte Wattendorff GmbH, Münster