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Centrestage 2021 Onroang Acara naébbu Jason Cheung

Centrestage 2021 Onroang Acara naébbu Jason Cheung iyanaritu pammènangngé iya temmaka riéloinna ri 2023 A' Design Award Salaka ri Katégori Kompétisi Desain Acara dan Perhelatan.


SalakaAcara· 2023

Centrestage 2021 Onroang Acara

ᨑᨗ Jason Cheung

ᨀᨒᨗᨕᨙ: Hong Kong Trade Development Council

Pammènangngé A' Design Award Salaka ri Katégori Acara

80,609

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #141211

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Centrestage 2021 Onroang Acara

Centrestage 2021 iyanaritu onroang acara pammulang iya riébbué untu' acara dagang fesyen ri Hong Kong. Onroang 600 météré pasagi'é ripaké untu' pattarimang pabbukkaang, pappatujuang fesyen, sibawa ri kéadaang biasana, séuwa pangalamang audio-visual. Konsé'na, riyaseng Chapter Infinity, riinspirasi pole ri gamba'-gamba' onroang dé' nawedding kajajiang. Layar LED taggattung, addénéng mallajang, caramming infinity sibawa lapisan tassulapi' pole ri jaring, caramming sibawa akrilik mancaji pappasangngi onroangngé. Sininna barangngé riébbu riolo ri saliweng onroang untu' nawedding ripasang ri laleng tellu esso. Rangka aluminium wedding ripaké paimeng sibawa karpé' wedding maburu' alamiah iya ripaké.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

Centrestage 2021 Onroang Acara iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Centrestage 2021 Onroang Acara ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Centrestage 2021 Onroang Acara iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas
Returning as a physical format, the organiser for the 6th edition annual event Centrestage asked for a 600m2 multifunctional introductory space design to uplift the overall ambiance of the show. The space was used for opening receptions, fashion presentations as well as an introductory experience area in default mode. Under the concept Chapter Infinity a dreamlike, futuristic multimedia, audio experience was developed to welcome visitors.
Ukurang & Kemasang
Outside the Hall entry sits a 5m wide x 3.5m high LED screen, the walls are cladded with 3mm corrugated acrylic sheets and LED tubes. Inside the hall a15m(w) x 36m(l)x 5m(h) introductory space with 8 LED screens of varying size are suspended within the space. Overlapping planes of various materials such as mesh, mirror and clear acrylic cladded on metal frames suspend in the space. A 1.5m (w) floating MDF staircase hangs in the central space on a 7m(h) AV rig. At the rear wall a 3m x 3m concave infinity mirror followed by five 1.8 m(w) x 3m(h) LED neon lit arches completed the experience.
Tag
Centrestage, Hong Kong, Fashion Event, Chapter Infinity, Introductory Space, HKTDC, Exhibition Design, Futuristic, Dreamlike, Multifunctional.
Téknologi Produksi
Due to the tight 3-day set up, all items were prefabricated and tested off site prior to being reassembled onsite. These includes the recessed infinity mirror cube backdrop and the hanging LED screens and floating staircase. All the walls were made from reusable aluminium structural frames covered with mirror, mesh, polycarbonate and acrylic sheet finish. The audio-visual equipment, LED boxes and LED screens and silver balloons props were hired. To be more sustainable in the overall production biodegradable carpets was used.
Tantangeng Désain
The biggest challenge was translating the Chapter Infinity concept into a spatial design. Through research the team was inspired by M.C. Escher famous Relativity woodcut print of impossible spaces. From this, a rationalised futuristic dreamscape version was developed for the introductory space. Aptly adopting floating stairs, dynamic transparent reflective planes and an area for infinite reflection completed the hardware for the space. The spatial experience design was completed by a series of bespoke videos content highlighting various fashion inspiration.
Panélitiang
The Chapter infinity concept was a calling to the industry to further innovate on the infinite opportunity in a post pandemic era. Leading us to research on how fashion has accelerated beyond the conventional physical realm towards a digital one from online games to social media. With so many influences we were drawn towards the aptly inspirational impossible sketches of infinity and impossible spaces by M.C. Escher. This led us to challenge ourselves to develop a modern adoption of an impossible space. Resulting in a dreamlike futuristic direction to develop the introductory space.
Inspirasi
Centrestage is a premium event platform for discovering Asia’s latest upcoming fashion brands. The concept of Chapter Infinity was to evoke the fashion industry to think about new infinite possibilities both digitally and physically to overcome the recent challenges. Inspired by the artist M.C Esher work, a futuristic dreamlike adaptation of this was developed for the introductory space.
Wettu Proyék
The duration for the project took 3 months from initial briefing to onsite completion. It was launched on the 10th of September 2021 and ran for 4 days. Limited to only 3 days for the onsite set up. CENTRESTAGE was located at the Hong Kong Conference and Exhibition Centre HKCEC in Wan Chai, Hong Kong.
Alur Opérasi
The first impression of the Chapter Infinity concept starts with motion graphic on a large LED outside the concourse entry. Inside the hall a 5m (h) x 6m (w) transparent LED screen creates a selfie-taking holding area, The next section is the multi-functional section of the introductory space containing a supersize LED neon lettering of CENTRESTAGE as a backdrop, a central floating staircase, and an infinity mirror box. In default mode this section is an audio-visual spatial experience, otherwise it can be hired out for mini fashion parades open receptions, branding lectures.
Anggota Tim
HKTDC Creative Department

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Désain Madécéng Harusu Narima Panghargaang Malampé

A' Design Award iyanaritu anugérah intérnasional sibawa majuri untu désain madécéng. Maégai ri A' Design Award untu matu riparessoi sibawa maolé pangngissengeng, pappoji sibawa publisitas untu karaja-mu. Nominasikang karajammu untu A' Design Award sibawa bersaing untu hadiah A' Design Prize iya temmaka riéloinna.

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