Langsung ri konténg
Namito Gambara' Karakter Mainang Seni naébbu Ge Zhang

Namito Gambara' Karakter Mainang Seni naébbu Ge Zhang iyanaritu pammènangngé iya temmaka riéloinna ri 2023 A' Design Award Ulaweng ri Katégori Kompétisi Desain Periklanan, Pemasaran, dan Komunikasi.


UlawengPeriklanan· 2023

Namito Gambara' Karakter Mainang Seni

ᨑᨗ Ge Zhang

ᨀᨒᨗᨕᨙ: Ge Zhang

Pammènangngé A' Design Award Ulaweng ri Katégori Periklanan

720,204

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #149033

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Namito Gambara' Karakter Mainang Seni

Namito iyanaritu gambara' mainang seni virtual iya riyebbue untu' ripake ri bidang komersial. Namito iyanaritu ana' dara mappunnai témung mabbentuk buah persik, gaya gemme' mabbentuk cendawang macella sibawa passapu ulu mabbentuk daucculing bolokang. Napake waju macella sibawa tettong nataroi limanna ri laleng saku'na sibawa matanna tattutu'. Témunna iya majjujue mabbentuk duwa ati sibawa hurupu' X, tanranna napojiwi linoe nasibawa nasampéyangngi iya majae. Iyaé karaktere' takkita ri gambara'e, video-e, pameran-e sibawa barang-barang riccétta'e. Namito riyebbu untu' pakurangi tekanan pikkirang sibawa untu' pakainge'i tauwe kuwammengngi namancaji aléna muto.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Ulaweng

Namito Gambara' Karakter Mainang Seni iyanaritu pakoro A' Design Award Ulaweng, pakalebbi iya malompo tongeng iya ripabbere ri desain kelas pammulang, magello sibawa luar biasa. Pakoro Ulaweng iyanaritu karya iya inovatif, visioner sibawa mallangkara, iya mappakita kecerdasan, pangissengeng sibawa keahlian tau mabbuat. Namito Gambara' Karakter Mainang Seni ripakkirangngi mancaji penemuan iya lebbi ripuji, mappabbentuk trend sibawa monumental iya mappabbere nilai iya dena na rilebbi. Desain pakoro A' Design Award Ulaweng iyae iyanaritu karya spektakuler iya ripakalebbi iya malompo pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Namito Gambara' Karakter Mainang Seni mappabbentuk perasaan keinginan iya makkasuwiang, mappatettong passiri, mappogau kreativitas sibawa mappagello.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas
Namito is a girl with peach-shaped lips in a red mushroom hairstyle with rabbit ear-like headgear. She stands cool in a striking red dress with her hands in her pockets. She looks relaxed with her eyes closed, seeming to be kissing "goodliness" with pouted lips. Her unique pouted lips are in the shape of two hearts/ the letter "X" (love & say no), implying loving the world while refusing the bad. "Yes, or No, That is Not a Question" is her motto. She shapes an image of a city's dream pursuer.
Ukurang & Kemasang
In commercialization, Namito has adopted such carrier forms as pictures, videos, exhibitions, and printed goods.
Tag
Art toy image, virtual image, modern art, mental stress reduction, psychological healing, business model, business co-branding, spiritual needs, meaning of life
Téknologi Produksi
Namito's prototype Portrait series belongs to the creation of IP image illustration, and the subsequent Secret Garden & Alien Painting & NFT series and other series cover painting, sculpture, installation, and encryption art, extending from plane designs to three-dimensional ones. Besides, to meet the needs of commercial applications, Namito has adopted three business models: commodity authorization, commercial exhibition, and photo gallery authorization.
Tantangeng Désain
Main challenge: how to better combine other brands with Namito in cross-border co-branding cooperation.
Solution: Integrating brand features into Namito via second creation. The cultural collision between brands makes Namito more fresh & vivid to convey "reducing mental stress" & Namito's inner healing power more widely via brand effect, e.g. cultural & creative dolls co-branded with the Terracotta Warriors, novel and creative, well combining traditional Chinese culture & trendy modern art.
Panélitiang
Research type: virtual art toy image
Research objective: how to meet consumer spiritual needs & commercialize Namito
Market research: Art toys rose and get more popular in China. The creator conveys exclusive ideas via multi-artistic creations to meet pursuer spiritual needs.
Social impact: With many fans on the internet, Namito has held a dozen art exhibitions, won 10+ trendy art awards, and co-branded with many international brands. Many stars also often come to its art shows & take photos.
Inspirasi
People often pay too much attention to public opinion and others' evaluations, putting value shackles on themselves. Thus, the curious, optimistic, and brave Namito was born, aiming to convey the idea of reducing mental stress via a lovely and cool virtual art image. It calls people to be brave to be themselves without caring about others' opinions and change their mindsets through their actions to achieve spiritual freedom.
Wettu Proyék
Since 2021, China
Alur Opérasi
Consumers can interact with the author through the pictures and videos of Namito released on the streaming media platform. They can experience the happy atmosphere created by the offline exhibitions of Namito. In addition, they can get material satisfaction through Namito's co-branded products.
Anggota Tim
Ge Zhang
Krédit Gambar
Beijing JiuPin Technology Co., Ltd.

Sponsori

Jélajahi Lampéi ri Designers.org

Sappai produk, layanan sibawa kasempatan polé ri mitra iklang idi.

Désain Madécéng Harusu Narima Panghargaang Malampé

A' Design Award iyanaritu anugérah intérnasional sibawa majuri untu désain madécéng. Maégai ri A' Design Award untu matu riparessoi sibawa maolé pangngissengeng, pappoji sibawa publisitas untu karaja-mu. Nominasikang karajammu untu A' Design Award sibawa bersaing untu hadiah A' Design Prize iya temmaka riéloinna.

Nominasi