CDU Hamburg Fungsi Utama: Identitas Merek naébbu Politikwerft Designagentur

CDU Hamburg Fungsi Utama: Identitas Merek naébbu Politikwerft Designagentur iyanaritu pammènangngé iya temmaka riéloinna ri 2024 A' Design Award Bessi ri Katégori Kompétisi Desain Grafis, Ilustrasi, na Komunikasi Visual.

BessiGrafis· 2024

CDU Hamburg Fungsi Utama: Identitas Merek

ᨑᨗ Politikwerft Designagentur

ᨀᨒᨗᨕᨙ: CDU Hamburg

Pammènangngé A' Design Award Bessi ri Katégori Grafis

15,322

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #153650

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ CDU Hamburg Fungsi Utama: Identitas Merek

Teks Buku: CDU Hamburg iyanaritu identitas merek iya ripa'jappangenna untu' partai politik daerah ri Hamburg, Jerman. Identitasnaé mattulu ri yase' sisitu' modular iya duppaiyéngngi basa visual iya sama ri wettu mabbatu paccetakengngé sibawa média digital. Tanra kata sibawa tanra gambaraé passibawangngi huruf CDU sibawa simbolo Hamburg, iyanaritu bola benteng iya mattelluatta wisero sibawa duwa wéttowing, ri yasé' pammulang bunder biru mapettang. Tanra gambaraé ripaké tokkong-tokkong, na pammulangngé weddingngi rilisi'i gambara sibawa warana. Ripa'jappangenna towi situs-situs wéb responsif untu' sininna unit organisasi.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Bessi

CDU Hamburg Fungsi Utama: Identitas Merek iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. CDU Hamburg Fungsi Utama: Identitas Merek ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, CDU Hamburg Fungsi Utama: Identitas Merek mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.
Ukurang & Kemasang: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual media.
Tag: Graphics, Illustration, Visual Communication Design, Brand Design
Téknologi Produksi: The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol.
The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark.
The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages.
The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element.
Tantangeng Désain: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.
Panélitiang: We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.
Inspirasi: The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.
Wettu Proyék: The project started in April 2022 in Hamburg and finished June 2023.
Alur Opérasi: The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.