Moon and Chess Kaguna Pokona: Kamasang Kué Uleng naébbu Chen Di and Sun Sheng

Moon and Chess Kaguna Pokona: Kamasang Kué Uleng naébbu Chen Di and Sun Sheng iyanaritu pammènangngé iya temmaka riéloinna ri 2024 A' Design Award Bessi ri Katégori Kompétisi Desain Kemasan.

BessiKemasan· 2024

Moon and Chess Kaguna Pokona: Kamasang Kué Uleng

ᨑᨗ Chen Di and Sun Sheng

ᨀᨒᨗᨕᨙ: Jiangsu Huani Cultural and Creative Group Co., Ltd.

Pammènangngé A' Design Award Bessi ri Katégori Kemasan

10,819

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #156458

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Moon and Chess Kaguna Pokona: Kamasang Kué Uleng

Teksé Kitta: Uleng na Catoré iyanaritu kamasang kué uleng ripancaji untu Pesta Tanngasso Timporeng. Kamasang iyaé napaddupai motif polé ri lukisang Cina Prosperous Suzhou sibawa budaya catoré. Wara mancaji wanna pokona, ripasitinaja sibawa jingga, garis malusa, sibawa motif malebbi rincina. Kamasang seddena tassuka mancaji méja, na kamasang laleng ripasangi ri yasenna untu mattaro te. Rekko méja iyaé riléoi, tassabbu séng papan catoré, kégi-kégi buah catoré weddéng riramé untu mabbicara. Bahang-bahang iya wedding ripaké paimeng sibawa perawatang anti-uwai napakura sesa. Ukurang kamasang iyanaritu 30 sibawa 20 sibawa 5 séntimétér.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Bessi

Moon and Chess Kaguna Pokona: Kamasang Kué Uleng iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Moon and Chess Kaguna Pokona: Kamasang Kué Uleng ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Moon and Chess Kaguna Pokona: Kamasang Kué Uleng mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Moon and Chess is a uniquely designed and exquisitely crafted Mid-Autumn Festival gift box. It combines traditional Chinese elements with modern design concepts, presenting an elegant and delicate feel. The packaging features vibrant colors, with prosperity blue as the main tone, complemented by lively and bright orange, creating a fresh and lively atmosphere. The overall packaging boasts smooth lines and exquisite patterns.
Ukurang & Kemasang: Length:30cm
Width:20cm
Height:5cm
Tag: Revitalizing traditional culture, people-oriented, reunion and companionship, functionality, sustainability.
Téknologi Produksi: Additionally, this packaging reflects the practice of environmental protection, reducing environmental pollution and waste through overall waterproof treatment and the use of recyclable materials.
Tantangeng Désain: In the context of sustainable development in the new era, how to reasonably design people-centric products?
Solution: In line with the Mid-Autumn Festival's theme of "reunion," we propose incorporating the traditional Chinese game of "Chess" into the overall product design. A series of integrated designs were carried out, focusing on using "packaging" as a carrier. Through deconstruction, disassembly, and reassembly, the packaging becomes another product itself. Whether it's the fun collaboration during the assembly process or the chess game under the moonlight after completion, it reflects the core philosophy of the product - "Revitalize traditional culture, people-oriented, reunion and companionship."
Panélitiang: Moon and Chess packaging inherits and promotes traditional Chinese culture. By incorporating the traditional Prosperous Suzhou and chess culture into the packaging design, people can gain a deeper understanding and appreciation of the charm and value of Chinese traditional culture. Furthermore, this packaging brings a unique culinary experience, allowing people to not only savor delicious food but also experience the unique charm of traditional culture.
Inspirasi: The design inspiration for Moon and Chess comes from the famous Chinese painting Prosperous Suzhou and chess culture. By combining these two elements, the designer aims to integrate traditional cultural elements with modern aesthetics, creating a unique visual effect. Meanwhile, Prosperous Suzhou depicts the flourishing period of Suzhou in ancient times. It not only showcases the bustling markets of Suzhou but also vividly presents rich contents representing Suzhou culture, such as imperial examinations, traditional Chinese opera and music, wedding customs, and garden art, etc.
Wettu Proyék: Time: 20230601-20230920
Address: Suzhou
Alur Opérasi: The highlight of Moon and Chess lies in its combination of table and chessboard functionalities. By disassembling and combining from different dimensions, the overall interactivity and fun of the gift box are enhanced. When people open the packaging, they can place the inner box on top of the unfolded outer box, creating a table for enjoying tea. When flipping the tabletop, users can arrange the chess pieces on it and begin an exciting game of chess playing. This design not only increases the practicality of the packaging but also provides people with more interactive and entertaining ways to enjoy the product.
Paténg: none
Anggota Tim: Qi Bin
Chen Di
Zheng Qi
Zhao Qingqing
Krédit Gambar: Image #1: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #2: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #3: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #4: Photographer Chen Di, Sun Sheng, Variations, 2023.
Image #5: Photographer Chen Di, Sun Sheng, Variations, 2023.