Fruit Bar Fungsi Utama: Kemasan Camilan naébbu Olha Takhtarova

Fruit Bar Fungsi Utama: Kemasan Camilan naébbu Olha Takhtarova iyanaritu pammènangngé iya temmaka riéloinna ri 2024 A' Design Award Bessi ri Katégori Kompétisi Desain Kemasan.

BessiKemasan· 2024

Fruit Bar Fungsi Utama: Kemasan Camilan

ᨑᨗ Olha Takhtarova

ᨀᨒᨗᨕᨙ: SOTB and D

Pammènangngé A' Design Award Bessi ri Katégori Kemasan

15,963

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #160663

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Fruit Bar Fungsi Utama: Kemasan Camilan

Teks Buku: Fruit Bar iyanaritu desain kemasan untuk sijumla camilan alami mabbentuk bar. Camilan-camilan iyaé ripancaji polé ri kaju-kaju, buwa-buwa sibawa biné-biné, tanpa tambahan bahang buatang. Tungke jenis, kubaliki aprikot, tin, plum, korma sibawa multifruit, ripasitujui ri laleng kemasan ukuran 140 sibawa 130 milimeter. Gradasi cahaya makessing ri warna ungu, orange, ijo, biru sibawa cella' mappasibéta-bétai jenis-jenis iyaé ri rak. Karakter-karakter mabbenno mappasilennrengengngi tungke buwa sibawa mappaita sumangé' sibawa arennyameng. Riébbu logo tungke untu' tungke produk untu' ménatiwii pengenalan iya masitta'é sibawa mabbérékeng citra bereng-bereng untu' brand-é.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Bessi

Fruit Bar Fungsi Utama: Kemasan Camilan iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Fruit Bar Fungsi Utama: Kemasan Camilan ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Fruit Bar Fungsi Utama: Kemasan Camilan mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Fruit Bar is a new brand of quick and nutritious snacks. Our products are made exclusively from natural ingredients: nuts, fruits, and seeds. There are no harmful additives, artificial flavor enhancers, dyes, or preservatives in our snacks. The company aims to stand out among other health-oriented snack brands by conveying a sense of joy and utility. It was necessary to express this energy and joy of Fruit Bar through packaging that will be attractive and easily recognizable among other brands.
Ukurang & Kemasang: Apricot, Figs, Plum, Dates, Multifruit - packing size 140 x 130 mm
Tag: Snack, Snack bar packaging, Fruit Bar, Illustration, Characters
Téknologi Produksi: The characters on the packaging not only give it uniqueness but also fill customers with positivity and energy. They become an integral part of the brand, which aims to convey joy and dynamism to its consumers. For example, the fig character, brightly purple, is boxing and full of energy, while the apricot character, bright orange, is cheerful and into fitness. The plum character loves yoga, and the date character doesn't mind spending all their time in the pool.
Tantangeng Désain: Before starting the development of the Fruit Bar packaging, research was conducted on the target audience, their needs, and preferences. Close competitors and recent packaging design trends were also reviewed. Choosing suitable packaging materials was crucial; it needed to provide protection for the product from external factors and be made from environmentally friendly materials to support the latest eco-friendly trends and demands. A challenge arose in creating a design that was both attractive and informative while providing enough space for necessary product information.
Panélitiang: To emphasize the charismatic character of the brand and the attractiveness of the packaging, we used bright and expressive colors that reflect the taste of the product while also distinguishing the range. We employed gradient stretches in purple, bright orange, green, blue, and red hues. Additionally, an individual logo was created for each product, giving it a distinctive and direct style to help consumers easily identify each product line
Inspirasi: Our task was to create a new brand and packaging that would convey authentic taste and modern individuality. Moreover, this new brand should communicate closely and boldly with young people. A bright voluminous logo and illustrations were developed in the form of characters, each of which is associated with a certain fruit. These characters express individuality, positivity, and pure energy, making them attractive and memorable for consumers
Wettu Proyék: Poland. The project began in January 2023 and ended in June 2023
Alur Opérasi: The developed packaging design for Fruit Bar interacts with the consumer through several key aspects: Attractiveness: Bright colors, interesting graphic elements, and an appealing packaging design can catch the consumer's attention on the store shelf or in advertisements. Informativeness: The design includes information about the product, such as its ingredients, nutritional value, health benefits, etc., helping the consumer make a purchasing decision. Emotional impact: Characters, colors, and the overall atmosphere of the packaging can evoke specific emotions in the consumer, such as joy, energy, or confidence in choosing the product. Brand recognition: Well-designed packaging can help reinforce brand recognition and create loyalty among consumers.