Zhang Gong Lao Jiu Pabbungkusanna Ballo naébbu Wen Liu

Zhang Gong Lao Jiu Pabbungkusanna Ballo naébbu Wen Liu iyanaritu pammènangngé iya temmaka riéloinna ri 2026 A' Design Award Salaka ri Katégori Kompétisi Desain Kemasan.

SalakaKemasan· 2026

Zhang Gong Lao Jiu Pabbungkusanna Ballo

ᨑᨗ Wen Liu

ᨀᨒᨗᨕᨙ: Shenzhen Oracle Creative Design Co.,Ltd.

Pammènangngé A' Design Award Salaka ri Katégori Kemasan

23,866

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #173416

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Zhang Gong Lao Jiu Pabbungkusanna Ballo

Zhang Gong Lao Jiu iyanaritu séddi désain pabbungkusang untu' baijiu Cina iya malampé umuru'na. Botolo'na riébbu polé ri tana litak makassara' sibawa rakkala' timbul, na bentu'na pappaéngngerangngi pappasala' bentu' iya tessengaja polé ri gérabah riébbu ri roda maggiling. Pammukka makassara'na mabbéréangngi botolo'é sifa' pakkarawa iya mawatang. Tutu'na riébbu polé ri plastik sibawa rupa pada uré aju na situru'i standar pattutu' iya maketti. Petti saliwenna pasiséddiwi gabus alang sibawa bessi, natambai panjagang pella sibawa pattahang goncangan untu' amang ri laleng pangngantarang. Désainna mappusat ri pakkarawa.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

Zhang Gong Lao Jiu Pabbungkusanna Ballo iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Zhang Gong Lao Jiu Pabbungkusanna Ballo ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Zhang Gong Lao Jiu Pabbungkusanna Ballo iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: With a legacy spanning 4,000 years of brewing craftsmanship, the brand stands as an iconic classic in the history of Chinese baijiu. As the pioneer of "low-alcohol baijiu," it innovated with the "locust blossom fermentation" technique during the brewing process, endowing the liquor with a distinctive flavor profile and an exceptionally smooth, mellow taste. Its packaging design draws inspiration from the "art of time," interpreting historical artistry through contemporary forms and innovative materials. Every detail is a refined representation of centuries of masterful craftsmanship. To savor this liquor is not merely to enjoy a fine drink, but to begin a dialogue with a 4,000-year-old brewing tradition.
Ukurang & Kemasang: 120mm*120mm*280mm
Tag: Natural, Rustic, Time-Tempered, Eco-Conscious
Téknologi Produksi: The bottle combines modern craftsmanship with the rustic texture of traditional terracotta, featuring embossed details for a good tactile experience. The cap meets strict sealing standards with a simulated wood grain design made of plastic, balancing visual harmony and shipping durability.
The outer box pairs natural cork oak with metal. Beyond providing thermal insulation and shock absorption for safe transit, this sustainable material underscores the brand's commitment to environmental responsibility.
Tantangeng Désain: The product is positioned as an aged liquor. In the Chinese baijiu market, brands emphasizing the concept of "aged liquor" are not uncommon. Therefore, breaking away from conventional product design approaches to create a product that stands distinctly apart from market competitors is crucial. Additionally, the scalability of the packaging design must be considered for potential future brand series development.
Panélitiang: Based on in-depth field research—including organized interviews with over a hundred consumers and systematic visits to major distributors—the team obtained comprehensive and detailed market analysis reports. After multiple rounds of thorough communication with the client, it was decided to integrate design concepts from multiple perspectives, ultimately creating a unique baijiu packaging centered on the theme of "tactile experience."
Inspirasi: Inspired by the accidental deformations of pottery shaped on a spinning wheel, the bottle captures this spontaneous form to emulate the texture and silhouette of time-weathered artifacts. The coarse ceramic retains a raw, tactile roughness. To touch it is to feel the passage of time—an experience that savors the soft narrative of years and the story of its brewing legacy.
Wettu Proyék: November 2024, Shenzhen, China
Alur Opérasi: This work is centered around the theme of "touch," guided by the philosophy that "design should speak for itself." This core principle directed the meticulous selection of materials and techniques specifically for their tactile qualities. When consumers physically interact with the product, they can intuitively perceive and appreciate the profound concept embedded within it.
Anggota Tim: Creative Direction: Wen Liu
Design Execution: Xianfeng Wu, Wentao Li, Zhipeng Li