Tao Hua Ji Pabbungkusang Kotta' Pabbéré naébbu Zhou Jingkuan

Tao Hua Ji Pabbungkusang Kotta' Pabbéré naébbu Zhou Jingkuan iyanaritu pammènangngé iya temmaka riéloinna ri 2026 A' Design Award Salaka ri Katégori Kompétisi Desain Kemasan.

SalakaKemasan· 2026

Tao Hua Ji Pabbungkusang Kotta' Pabbéré

ᨑᨗ Zhou Jingkuan

ᨀᨒᨗᨕᨙ: Dong'e E Jiao

Pammènangngé A' Design Award Salaka ri Katégori Kemasan

17,093

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #181701

ᨒᨕᨚ ᨑᨗ ᨔᨗᨈᨘ ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Tao Hua Ji Pabbungkusang Kotta' Pabbéré

Tao Hua Ji iyanaritu séddi rancangan pabbungkusang kotta' pabbéré untu' anré-anré ringeng iya mabbantué pédécéngi ulié sibawa ripatujué lao ri makkunraié. Bunga peach ma'lolangeng makkalépu tellu dimensi mancaji unsur pakkita pongngé, iya mappaitangngé aseng mérék sibawa aset pakkita mérék-é. Cétakang gilding sibawa relief nawérénggi daung bungaé tékstur mallapis-lapis iya wedding-é rita polé mabéla ri lémari toko iya penno'é. Engkato pakkatenning nappakariona ritiwi, jaji iyaé kotta'é sicoco' untu' pabbéré. Ri lalenna, engka lapis PET tembus pandang iya ricétaki motif sibawa sipa'-sipa' pongngé polé ri barangngé.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

Tao Hua Ji Pabbungkusang Kotta' Pabbéré iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Tao Hua Ji Pabbungkusang Kotta' Pabbéré ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Tao Hua Ji Pabbungkusang Kotta' Pabbéré iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: This product has the effect of beautifying and nourishing the skin. Its target customers are women. Using peach blossoms, which represent the brand's visual assets, as the main visual, it can not only convey the brand concept but also attract the attention of female users. The pink peach blossom on the packaging is very eye-catching when displayed. The box comes with a handle for carrying and is suitable for giving as a gift.
Ukurang & Kemasang: 430*100*255mm
Tag: TAO HUA JI
Téknologi Produksi: The packaging of this product sold at Sam's Club features a "three-dimensional blooming peach blossom" as its core visual element. Different from traditional flat prints, By means of gilding and three-dimensional relief, the visual effect of peach blossoms becomes more textured and attractive to the shelves.
Tantangeng Désain: The task of this project is to make the product packaging stand out on the shelves. Based on Sam's Club's shelf characteristics of "large packaging and multiple categories", the designer proposed the "3 meters 3 seconds" visual thinking - that is, enabling consumers to quickly capture the products from a distance of 3 meters and remember the core highlights of the packaging within 3 seconds. To achieve this goal, the packaging adopts a visual strategy of "high saturation + strong contrast" : it takes a "three-dimensional blooming peach blossom" as the core visual element, standing out among similar products and better attracting female users.
Panélitiang: The shelf display of Sam's Club is characterized by "large packaging and multiple categories". The designer has used layered gilding and gradient color superimposition to make the peach blossom petals present a real texture of "pink on the outside, tender on the inside, and with a lustrous edge", as if a fresh peach blossom just picked from the branch is floating three-dimensional on the packaging.The brand name "TAO HUA JI" means a woman as beautiful as blooming peach blossoms. The ingredients of this snack help improve a woman's complexion and it has an annual sales volume of about one billion in the Chinese market. Maintaining brand equity is what design needs to do.
Inspirasi: The brand name "Tao Hua Ji" symbolizes women as beautiful and charming as peach blossoms.
This product helps women enhance beauty and nourish the skin.
The design goal is to enable consumers to quickly notice the product from 3 meters away on the shelf and remember its core highlights within 3 seconds.
With "three-dimensional blooming pink peach blossom" as the core visual element, the design better builds brand visual assets, makes the product stand out among similar items, and more accurately attracts female users.
Wettu Proyék: This project began in Shenzhen in May 2025, ended in August 2025, and was launched in Sam's Club stores in China in October 2025.
Alur Opérasi: The pink peach flowers on the packaging have a strong visual impact when displayed. The gift box has a handle for easy carrying and is suitable as a gift. After opening the box, there is a layer of transparent PET inside, with exquisite patterns and key selling points of the product printed on it, making the opening of the packaging more valuable. The plastic bags inside adopt Japanese preservation technology and can maintain a shelf life of one year without the need for preservatives.
Paténg: For copyrights: "Copyrights belong to Zhou Jingkuan, 2025.
Anggota Tim: Designer: Zhou Jingkuan
Graphic Design: Yang Zhanqiang
Project Manager: Zhang Guoqiang
Krédit Gambar: Zhou Jingkuan（Creator）