Pastry Gift Box Bale Tabe naébbu Fudesign - Kazuo Fukushima

Pastry Gift Box Bale Tabe naébbu Fudesign - Kazuo Fukushima iyanaritu pammènangngé iya temmaka riéloinna ri 2019 A' Design Award Salaka ri Katégori Kompétisi Desain Kemasan.

SalakaKemasan· 2019

Pastry Gift Box Bale Tabe

ᨑᨗ Fudesign - Kazuo Fukushima

ᨀᨒᨗᨕᨙ: Shanghai Yuyuan（group）co. Ltd

Pammènangngé A' Design Award Salaka ri Katégori Kemasan

29,895

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #77858

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Pastry Gift Box Bale Tabe

Mr. Qiao iyanaregau merek kue sibawa Yu Yuan. Merek-e mappasedding maelo mapparipaunang sibawa makkuare mala pangissengeng mabajiki tempak wisata sibawa kota Shanghai. Inspirasi desain-e makkuwaro sipelak arsitektur sejarah Shanghai, mappakasolang budaya alena. Desain kreatif-e nappasikaluppai kuintaessensi arsitektur-e nasaba riyolo gambara simbolis gaya Shanghai rilaloe, ripasialuki jama gaya modern. Pakeng tabe-e naisseng napakaraja wisatawan mabelli salaku kekhasan lokal.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

Pastry Gift Box Bale Tabe iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Pastry Gift Box Bale Tabe ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Pastry Gift Box Bale Tabe iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Yu Yuan is a famous historical scenery spot in Shanghai. Mr. Qiao is a pastry brand owned by the operating company of Yu Yuan. This is a Brand LOGO and package design project for Mr. Qiao. The design blended the western style pastry with old-shanghai style, using the image of Shikumen (literally stone gate), which is the traditional Shanghai architecture. It is evaluated as a differentiated design during the market of tradition food which is full of the outdated design.
Ukurang & Kemasang: Width 250 mm x Depth 250 mm x Height 32 mm
Tag: Food, Package, Logo, Old Shanghai,
Téknologi Produksi: The key potion of this design is the combination of Chinese and Western styles.
The logois in the shape of a Chinese seal, suggesting that Mr. Qiao is a made in China brand of western-style pastry. This is a modern design which fits the times.
The packaging box is square with Chinese style. The simplest lines are used to represent Shikumen (literally stone gate). The gate is hollowed-out in the middle to show the LOGO, which has symbolic meaning.
The main color of the package is celadon green, representing old Shanghai.
When the inner box is opened, on the golden paper, the consumers will see the pattern of birds and phoenix tree leaves which symbolizes old Shanghai. This unique design brings surprise to the consumers.
Tantangeng Désain: The core concept of the package design is modern nostalgic Shanghai. With this concept, the design should reflect charm of traditional Shanghai. Furthermore, the packaging style should be brand-new and unique, bringing topics for the tourists.
Panélitiang: Field work has been done on Yu Garden and analysis has been made on the client’s present products and competitors. The target group is tourists visiting Yu Garden. Our competitors include not only Shanghai local brands and domestic brands, but also international brands (Japanese brands, Taiwanese brands, etc.) of gift box. Finally, the product positioning was confirmed as Modern Nostalgic Shanghai.
Inspirasi: In Shanghai, the year of 1800 is known as a Magic period. Full of historical stories, culture and arts attracted the generation by generation afterwards. By that time, architecture is the most representative of the unique culture. With the most advanced construction technology, integrated French style and tradition Chinese style, a brand-new culture was created. The creative design absorbed the quintessence of that age to take into this new era.
Wettu Proyék: The project started in November 2018 in Shanghai and finished in January 2019.
Alur Opérasi: This gift box is sold in the scenery spot and online store of Yu Yuan. Targeting tourists out of Shanghai, from the country and worldwide. The image of design could be a symbolic of the city. Attracted the tourists to purchase as local specialty. It has been a spreading of Shanghai culture around the world as the tourists present it to friends and relatives.
Anggota Tim: Creative Directer: Kazuo Fukushima
Art Directer: Haruka Takeuchi
Designer: Haruka Takeuchi
Account Manager: Ying Zhou
Printing execution: Kuai Hu (Beijing) Printing