Happy Ginger Ale Primary Function: Bakkasang Inung naébbu Wen Liu and Jiayi Sun

Happy Ginger Ale Primary Function: Bakkasang Inung naébbu Wen Liu and Jiayi Sun iyanaritu pammènangngé iya temmaka riéloinna ri 2020 A' Design Award Salaka ri Katégori Kompétisi Desain Kemasan.

SalakaKemasan· 2020

Happy Ginger Ale Primary Function: Bakkasang Inung

ᨑᨗ Wen Liu and Jiayi Sun

ᨀᨒᨗᨕᨙ: Shenzhen Oracle Creative Design Co., Ltd

Pammènangngé A' Design Award Salaka ri Katégori Kemasan

29,817

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #88703

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Happy Ginger Ale Primary Function: Bakkasang Inung

Book Text: Happy Ginger Ale iyanaritu séddi disain bakkasang untu' inung laiya iya dijualé ri laleng kaléng aluminium. Tungke' kaléng iyanaritu 115 milimeter lampé'na, 66 milimeter sakka'na, sibawa 66 milimeter tanré'na. Gambara' utamana iyanaritu séddi ilustrasi iya rigambara' ri lima aju appa' tokoh riasengngé Ginger Man, Ginger Lady, Ginger Grandma sibawa Ginger Kid. Iya appa' gambara'é mangngale' worowané, makkunrai, tau matoaé sibawa ana'-ana'. Tungke' tokoh makkatenning séddi kaléng sibawa mappaita rupa iya masennanngé. Gaya iya simpelé sibawa mariona iyanaritu makkuraga untu' patettong assisumpungeng ati sibawa untu' mundangngi konsumen untu' naseddingi rasa laiyaé.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

Happy Ginger Ale Primary Function: Bakkasang Inung iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Happy Ginger Ale Primary Function: Bakkasang Inung ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Happy Ginger Ale Primary Function: Bakkasang Inung iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: The idea of producing a ginger beverage packaging design is I expect the design could increase a greater willingness to taste this unique flavor of the beverage. The design has four representative people who are men, women, old and young. The picture of those four characters hold beverage cans respectively. Their face blushed faintly and present a satisfying state in my designed picture. I expect that consumers could turn out an emotional connection when they see this series of packaging on the market. The illustration on the beverage jar seems to say to the consumer, "Can you give it a try?" I believe the emotive interaction is a unique part of the design.
Ukurang & Kemasang: The packaging size is 115mm in length, 66mm in width and 66mm in height.
Tag: Ginger Beverage, For Young and Old, Relaxing, Illustration, Beverage Packaging
Téknologi Produksi: The design material is made of aluminum can.
Tantangeng Désain: In the initial stage of the project, I have not to search a proper breakthrough point for a promotion perspective of ginger beverage. Because of a biased of ginger beverage seems to show up in China. Therefore it is hard to find a ginger beverage that is produced by the Chinese manufacturer. As ginger is generally using as a cooking condiment or medicinal material appears in our daily life but not a daily drink. However this type of drink is a popular selling product as Coke and Sprite at abroad. I used to have resisted the flavor of ginger after attracted by the unique taste of the ginger drink. Therefore I would like to do an experiment to design a lively effect of the drink. To make a difference from the graphic design of traditional advertising graphic design I would like to express a relaxing picture of hand drawing. It encourages people to get interested in the product and then they would be willing to taste.
Panélitiang: Although a ginger beverage is very popular in the overseas market. However the Chinese consumer seems to resist for the ginger drink without tasting. As they consider a ginger beverage would be an astringent taste as ginger soup. The design of four figures illustration represents to the men and women, old and young. I expect that consumer can turn out an emotional connection when they see this series of packaging on the market.
Inspirasi: The inspiration comes from I tasted the ginger drink and impressed by its taste when I studied abroad. Moreover it is a rarely seen ginger drink in the Chinese market. The taste of the ginger beverage is refreshing and sweet. The ginger beverage is suitable for both young and old people. Thus I would like to design packaging for a ginger beverage in order to attract more people to taste this drink.
Wettu Proyék: The project started in April 2018 in Shanghai and finished in December 2018 in Shanghai.
Alur Opérasi: The illustration of the figure image is the main visual of the packaging design. Because I would like to highlight an actual connection with the consumers by the design. In the creative process, I decided to apply a simple and vivid effect on the design image. The design could tell a story in the simplest and most straightforward way. I applied four representative characters in the main image of the design. They are named as Ginger Man, Ginger Lady, Ginger Grandma, Ginger Kid. The packaging design style of beverage is suitable for all ages.
Anggota Tim: Designer: Wen Liu
Designer: Jiayi Sun
Designer: Weijie Kang
Krédit Gambar: Image #1: Creator Wen Liu, Happy Ginger Ale, 2018
Image #1: Illustrator Jiayi Sun, Happy Ginger Ale, 2018
Image #1: Creator Weijie Kang, Happy Ginger Ale, 2018