Jingyang Brick Tea Primary Function: Pambungkusu' Ta' naébbu Litete Brand Design iyanaritu pammènangngé iya temmaka riéloinna ri 2020 A' Design Award Salaka ri Katégori Kompétisi Desain Kemasan.

SalakaKemasan· 2020

Jingyang Brick Tea Primary Function: Pambungkusu' Ta'

ᨑᨗ Litete Brand Design

ᨀᨒᨗᨕᨙ: Litete Brand Design

Pammènangngé A' Design Award Salaka ri Katégori Kemasan

28,858

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #89381

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Jingyang Brick Tea Primary Function: Pambungkusu' Ta'

Jingyang Brick Tea iyanaritu séddi rancangeng pambungkusu' untu' ta' bata iya ripasse'e'. Bungkusu'na ma'ukkuru' 100 mm ri 100 mm ri 40 mm nenniya riebbu polé ri kertas beppa ase iya ribbu'e ri limanna, iya de'e napa'ta'buttu ri uwae. Rennasangenna ripasangi ri lima sibawa cara mangece' polé ri kayu, séddi appalang tradisiona' Cina. Gambara'-gambara'na mappaitangngi atuwong padagang sibawa ade' pura-onrong ri wettu maccappurenna Dinasti Qing, nenniya tellu warna tradisiona' Cina ripaké ri sininna sesserekna. Yawana ritutu ri séddi laba' kertas. Séddi buku ta' séssé' matteppa'i bungkusu'na nenniya ripaké towi selaku appatéténg untu' tiwi.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Salaka

Jingyang Brick Tea Primary Function: Pambungkusu' Ta' iyanaritu pakoro A' Design Award Salaka, pakalebbi iya malompo tongeng iya ripabbere ri desain tingkak pole, cantik sibawa mappakita. Pakoro Salaka iyanaritu karya iya macennning tongeng sibawa kreatif iya mappakita keahlian, bakat sibawa ketajaman pikkiran tau mabbuat. Jingyang Brick Tea Primary Function: Pambungkusu' Ta' ripakkirangngi mancaji karya iya magello, mancaji pakkitaang, profesional sibawa inovatif iya dalleng. Desain pakoro A' Design Award Salaka iyae iyanaritu penemuan iya lebbi riissengngi sibawa ripuji, iya pawangekeng sibawa mappalaong wates seni, sains, desain sibawa teknologi. Jingyang Brick Tea Primary Function: Pambungkusu' Ta' iyanaritu ciptaan iya riennengi tau maega, iya mappabbura keinginan, mappabbere perasaan makessing sibawa mappabbentuk ketakjuban.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: The uniqueness of this package is that we use traditional Chinese engraving technology. The craftsman is hand-carved and has a more traditional feel. The packaging material is made of hand-made rice paper, which is environmentally friendly and moisture-proof.
Ukurang & Kemasang: 100 mm x 100 mm x 40 mm
Tag: Engraving,Tea Packaging,Packaging design
Téknologi Produksi: The final implementation of the packaging will use handmade rice paper and wood-block prints for inscription rubbing, which can promote the inheritance of China’s intangible cultural heritage. In addition, in order to reflect the packaging's original appearance and environment-friendly, its rubbing pigment, bonding glue and bundled straw ropes will all be made with natural materials. This design will also use portable straw rope to replace the original handles in order to save resources. Finally, local women will hand-package and decorate the tea bricks, which can solve their problem of a need for employment and will also stimulate economic growth.
Tantangeng Désain: In the process of packaging design, in order to conform to the traditional Chinese design style, the packaging materials should be selected to consider the moisture-proof and insect-proof properties of the packaging, and finally the rice paper was selected. Decoration did not choose digital printing, but the choice of China's intangible cultural heritage block printing. Although this craft has been protected by the state, it has not been widely spread, and it has experienced many difficulties in the process of searching for intangible cultural heritage inheritors. The entire packaging process is hand-made and the size difference is created by hand, which is one of the difficulties in the packaging process. Not only that, the adhesives made from the leaves are environmentally friendly and harmless.
Panélitiang: Jingyang Brick Tea has a history of more than 600 years. It was also known as ‘Black Gold' on the ancient Silk Road. Due to regional economic underdevelopment and a lack of brand awareness, it faces difficulties with sales and communication. This time, the local tea merchants are jointly engaged in brand packaging of Jingyang Brick Tea to solve the above problems of local tea merchants and tea farmers.
Inspirasi: The design concept reflects the late Qing Dynasty merchant culture and local customs. The various of life such as merchants riding horses around downtown and countryside, vendors selling the local snacks, folk artists performing Chinese operas, students preparing for exam, mother and kids.Line drawing techniques and tea receipts that circulated during the late Qing Dynasty will be used to seal the bottom of the brick tea. The design uses three Chinese traditional colors on different packaging.
Wettu Proyék: The project started in May 2018 in TianJin and finished in February 2019 in TianJin, and was officially launched for sale in March 2019.
Alur Opérasi: In this product, the sealing method adopts the traditional Chinese ancient rope knot to prevent the goods from being scattered during transportation, and is also convenient for consumers to open and carry.The bottom is sealed by sticking labels, which is more traditional in Chinese style.The materials used are naturally environmentally friendly.
Paténg: Copyrights belong to Langcer Lee, 2019.
Anggota Tim: Creative Director:Langcer Lee
Designers:Yang Jie
Designers:Guo LinWei
Designers:Riso Guo
Designers:Limo Pan
Illustrator:Zhang Fan
Photographer:Jiang Tao
Krédit Gambar: #1: Photographer Jiang Tao，Jingyang Brick Tea，2018
#2: Photographer Jiang Tao，Jingyang Brick Tea，2018
#3: Photographer Jiang Tao，Jingyang Brick Tea，2018
#4: Photographer Jiang Tao，Jingyang Brick Tea，2018