Lidu Sorghum Baijiu Fungsi Utama: Pakkasi Arak naébbu Wen Liu and Bo Zheng

Lidu Sorghum Baijiu Fungsi Utama: Pakkasi Arak naébbu Wen Liu and Bo Zheng iyanaritu pammènangngé iya temmaka riéloinna ri 2020 A' Design Award Bessi ri Katégori Kompétisi Desain Kemasan.

BessiKemasan· 2020

Lidu Sorghum Baijiu Fungsi Utama: Pakkasi Arak

ᨑᨗ Wen Liu and Bo Zheng

ᨀᨒᨗᨕᨙ: Shenzhen Oracle Creative Design Co., Ltd

Pammènangngé A' Design Award Bessi ri Katégori Kemasan

18,031

Pammènangngé Anugérah Naparessoi

Paressoi Status Anugérah untu #89771

ᨈᨗᨈ ᨑᨗ A' Design Award ᨔᨗᨕᨑ ᨄᨙᨑᨙ ᨅᨙᨍᨗ ᨄᨂᨑᨁ

ᨓᨑᨊ

ᨉᨙᨔᨕᨗᨊᨙ

ᨄᨙᨑᨗᨖᨒ Lidu Sorghum Baijiu Fungsi Utama: Pakkasi Arak

Naskah Buku: Lidu Sorghum Baijiu iyanaritu desain pakkasi untuk arak sorghum Cina. Butelona riebbu polé ri kaca kristal iya risemprotié wara mataé, na labelé butelo sibawa labelé lélengngé pake kertase khusus iya matoaé. Tudannge napaddupai bessié sibawa plastié, na kotta ri sesséna riebbu polé ri kertas khusus mawaraé sibawa gambara ulaweng na mawara. Pakkasiéngngé makessing 70 mm lampéna, 70 mm lawana, sibawa 260 mm tanréna. Bentu'na mappogau ri prototipe butelo aslié na turusiwi gaya modéré iya sederhanaé. Bahang-bahang iya risederhanakangngé mangurangi ancurang na cocok lasaé konsumen iya maloloé.

ᨄᨂᨑᨁᨙ

ᨄᨙᨑᨗᨖᨒ A' Design Award Bessi

Lidu Sorghum Baijiu Fungsi Utama: Pakkasi Arak iyanaritu pakoro A' Design Award Bessi, pakalebbi iya malebbi iya ripabbere ri desain makessing iya mappabbura persyaratan profesional sibawa industri iya ripakkirangngi pole ri ciptaan iya makessing ripikkiri. Pakoro Bessi mappakita keterampilan malompo, spesialisasi dalleng, pemahaman ahli sibawa kapasitas kreatif tau mabbuat. Lidu Sorghum Baijiu Fungsi Utama: Pakkasi Arak ripakkirangngi mancaji ciptaan iya ripakalebbi, ripuji sibawa rirennu iya praktis sibawa inovatif. Desain pakoro A' Design Award Bessi iyae mappasilaong praktik tepat industri sibawa napaitai karakteristik teknis iya kompeten iya sipulung sibawa pengetahuan sibawa bakat. Nasaba ketelitiannna, Lidu Sorghum Baijiu Fungsi Utama: Pakkasi Arak mappoleang pakalebbi sibawa ripikkiri mappabbere perbaikan kualitas laleng iya ritulung mappadeceng lino mancaji tempe makessing.

ᨑᨗ ᨆᨘᨋᨗᨊᨙ ᨉᨙᨔᨕᨗ

ᨀᨗ ᨄᨙᨑᨙ

ᨀᨑᨙᨉᨗ, ᨕᨂᨚᨈ ᨈᨗᨆ ᨔᨗᨅᨓ ᨑᨗᨏᨗ ᨈᨙᨀᨊᨗ ᨊᨄᨓᨙᨑᨙ ᨑᨗ ᨉᨙᨔᨕᨗᨊᨑᨙ.

Sipa Khas: Lidu Sorghum Baijiu's brewing techniques began in the Yuan Dynasty. The technology of Baijiu making has been included in the list of Jiangxi Intangible Cultural Heritage after five generations. The idea of design is based on the basic prototype of Lidu Sorghum Baijiu's bottle. The design of Lidu Sorghum Baijiu conveys a contemporary minimalist fashion visual language. Young Chinese consumers could easily accept this visual result of design.
Ukurang & Kemasang: The packaging size is 70mm in length, 70mm in width and 260mm.
Tag: Baijiu, Baijiu packaging, Chinese, Consumer, Visual Language
Téknologi Produksi: The bottle is made of crystal glass and sprayed with green. The bottle label and the neck label are made of old special paper. The pattern text of the bottle is black and gold. The cap is made of metal and plastic. The box is made of black special paper. The text and pattern are gold and black gold.
Tantangeng Désain: It is very difficult to change the cognitive awareness of the product packaging of consumers. The design requires a lot of researching and analyzing the current market for the propose of breakthrough a traditional Chinese liquor packaging design. According to a big data analysis report that consumers are becoming more and more fashionable. A lot of consumers prefer a modern and minimalist design style. The way of consumption is becoming more rational.
Panélitiang: In the age of high homogeneity of Chinese traditional liquor, the packaging design of Baijiu needs serious thinking on applying the visual language of Baijiu to distinguish similar products. The visual language of design should be accessible for consumers to understand. After analyzing the Baijiu market, it is found that consumers are not very familiar with Baijiu packaging. Thus it is important to apply an easy-to-understand visual language.
Inspirasi: The design inspiration is from daily life discovery. There are many textures on the surface of the vase that is mainly to enhance the glass quality. Also, many items on the shelves seem to have a similar design style in the supermarket. Many famous brands would like to make a differentiation with minority brands, so they design a display rack for their own product and the result is more vivid and classy. Thus I applied these discovery elements into my design to present an ecologically harmonious image.
Wettu Proyék: The project began in October 2018 in Shenzhen, China, and completed in November 2018 in Shenzhen, China.
Alur Opérasi: This work breaks through the packaging form of traditional Chinese liquor. It is very often to see a lot of Baijiu packaging is traditional design style in the Chinese market. Those packaging are not suitable for the aesthetics of young consumers. They are also not beneficial for the trend of recycling environmental protection. So it is necessary to simplify the materials and technologies of packaging in the design process. The way of consumption should return to the quality of the product itself, rather than the gorgeous packaging as it would lead to a waste of resources. My design intends to change the product packaging awareness of consumers and customers.
Anggota Tim: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang
Krédit Gambar: Image #1: Creator Wen Liu, Lidu Sorghum Baijiu, 2018
Image #1: Creator Bo Zheng, Lidu Sorghum Baijiu, 2018
Image #1: Creator Weijie Kang, Lidu Sorghum Baijiu, 2018