Kuniichi Un Paquet Alimentari de Katsunari Shishido

El disseny Kuniichi Un Paquet Alimentari de Katsunari Shishido és un guanyador molt estimat del prestigiós 2020 A' Design Award d'Or en la Categoria de Competició de Disseny d'Embalatge.

OrEmbalatge· 2020

Kuniichi Un Paquet Alimentari

de Katsunari Shishido

Client: Cocodoru

Guanyador del A' Design Award d'Or en la Categoria de Embalatge

71,412

Guanyador de Premi Verificat

Verificar l'Estat del Premi per al #101229

Visitar el Lloc Veure a A' Design Award Nota de Premsa Insígnia del Premi

Colors

El Disseny

Sobre Kuniichi Un Paquet Alimentari

El menjar tradicional conservat japonès Tsukudani no és gaire conegut al món. Un plat guisat a base de salsa de soja que combina diversos ingredients de mar i terra. El nou paquet inclou nou etiquetes dissenyades per modernitzar els patrons tradicionals japonesos i expressar les característiques dels ingredients. El nou logotip de la marca està dissenyat amb l'expectativa de continuar aquesta tradició durant els propers 100 anys.

El Reconeixement

Sobre el A' Design Award d'Or

Kuniichi Un Paquet Alimentari és un guanyador del guardó A' Design Award d'Or, un reconeixement immensament prestigiós concedit a dissenys de primera categoria, meravellosos i extraordinaris. Els guanyadors d'Or són creacions summament innovadores, molt visionàries i gloriosament enlluernadores que reflecteixen el prodigi, la saviesa i la destresa dels seus dissenyadors. Es preveu que Kuniichi Un Paquet Alimentari sigui un invent molt elogiat, pioner en tendències i monumental, que aporta un valor sense precedents. Aquest disseny guanyador del guardó A' Design Award d'Or és un projecte espectacular i respectat que beneficia molt i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Kuniichi Un Paquet Alimentari crea sentiments intensos de desig, evoca passió, fomenta la creativitat i ens fascina.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: It is a package design of Japanese traditional food (food boiled in soy sauce) and we aimed for a package that attracted viewers' interest in order to make it easier to purchase this product. A cubic shape that can be expressed richly and enjoyed by touching people. As a result, young people and the elderly have been chosen and new developments have been brought as gifts. And before developing the package, we started by creating a new logo first. We designed a logo to launch a new brand with a new naming.
Dimensions i Embalatge: Size: High 75 x Wide75 x Depth75mm / Print: CMYK(350dpi) / Color variations: 9 variations
Etiquetes: japanese, food, package, graphic, textile, pattern, illustration, colorful
Tecnologia de Producció: Designed to promote display and willingness to buy. When displaying products at stores, etc., a large number of products can be stacked, and the square design enables various display methods, so that products can be displayed freely and unified anywhere.The result was that people who saw the product show were attracted, and instead of buying one, they could buy three and six together.
Repte de Disseny: In order to target products to a wide range of generations, we started by creating new logos first. I designed the logo for the launch of a new brand with a new naming from the company name.
Recerca: We anticipated that the variety of various flavors would increase, and verified the coloring and patterns suitable for the ingredients.It can be easily identified in the current product lineup, and it can respond to future additional lineups.
Inspiració: Japanese food called Tsukudani (food boiled in soy sauce) is not popular among young people, so there was a problem that there were few opportunities to see it. So, I devised a package design that would give my interest to hands such as gifts like sweets, and it was brilliantly spread from the young generation to the elderly.
Durada del Projecte: Started selling at department stores and shopping malls nationwide in 2019 as a new brand of a Tsukudani manufacturer in Mie, Japan.
Flux d'Operació: The problem was that the Japanese food Tsukudani (food boiled in soy sauce) was not very popular with younger generations. I wanted to make this Tsukudani easy for young people to touch like sweets. Thinking about purchasing as a gift or souvenir, and developing flavor variations with color and Illustration pattern combinations, young people were also hit and the set purchase was even more successful.