KitKat Chocolatory L’Interiorisme Comercial de Justin Vinet - Model/ctzn

El disseny KitKat Chocolatory L’Interiorisme Comercial de Justin Vinet - Model/ctzn és un guanyador molt estimat del prestigiós 2020 A' Design Award d'Or en la Categoria de Competició de Disseny d'Espais Interiors i Exposicions.

OrInterior· 2020

KitKat Chocolatory L’Interiorisme Comercial

de Justin Vinet - Model/ctzn

Client: Unique Store Fixtures

Guanyador del A' Design Award d'Or en la Categoria de Interior

67,291

Guanyador de Premi Verificat

Verificar l'Estat del Premi per al #101411

Visitar el Lloc Veure a A' Design Award Nota de Premsa Insígnia del Premi

Colors

El Disseny

Sobre KitKat Chocolatory L’Interiorisme Comercial

Representar el concepte i la marca global de forma innovadora mitjançant el disseny de la botiga, específicament per al mercat canadenc i la clientela de Yorkdale. Utilitzant l’experiència d’un pop-up anterior i ubicacions internacionals per innovar i repensar tota l’experiència. Creeu una botiga ultra-funcional, que funcioni bé per a un trànsit molt elevat i un espai complex.

El Reconeixement

Sobre el A' Design Award d'Or

KitKat Chocolatory L’Interiorisme Comercial és un guanyador del guardó A' Design Award d'Or, un reconeixement immensament prestigiós concedit a dissenys de primera categoria, meravellosos i extraordinaris. Els guanyadors d'Or són creacions summament innovadores, molt visionàries i gloriosament enlluernadores que reflecteixen el prodigi, la saviesa i la destresa dels seus dissenyadors. Es preveu que KitKat Chocolatory L’Interiorisme Comercial sigui un invent molt elogiat, pioner en tendències i monumental, que aporta un valor sense precedents. Aquest disseny guanyador del guardó A' Design Award d'Or és un projecte espectacular i respectat que beneficia molt i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. KitKat Chocolatory L’Interiorisme Comercial crea sentiments intensos de desig, evoca passió, fomenta la creativitat i ens fascina.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Represent the new concept & overall brand in a innovative way through the design of the store, specifically for the Canadian market and Yorkdale Clientele.
Using the experience of a previous pop up and international locations to innovate and rethink the entire experience and program of the operation.
Create a ultra-functional store, both in the FOH & BOH, that would work well for a very high traffic, programmatically complicated space.
Etiquetes: pop-up, interactive, branding, experience, flagship,
Tecnologia de Producció: The success rested upon execution and coordination of 60 custom millwork pieces. On our end, utilizing software for design development, rendering, and drawing execution, we worked through design stages rapidly, parallel pathing to expedite the process in a tight timeline. This subtle representation comes in the execution of the floor tiles, the floor inlayed messaging, custom lighting. This was to have the store resonate with the brand and have customers psychological associations be subliminal and intriguing.
Repte de Disseny: It was challenging to determine best methods to appeal to multiple demographics and stay true to brand while creating a fun experience.
The tight timeline was a hurdle but in this case because of intricate design many interrelated parts, called for coordination. There are design guidelines the needed to be followed that created additional criteria outside of standard building codes and guidelines of a project not in a mall.
The small space size added a hurdle, in the small setting all trades had to work over each other at any moment during construction.
Recerca: All research was utilized from the pop-up conducted the previous year along with the insights gained from the various locations in other markets, most notably the Australian location. There was also a lot of insight gained from the information provided by the mall.
This research enabled us to understand the real-world requirements for the various functions of the store and to ensure that the space could be maximized.
Inspiració: For Kitkat Chocolatory we were approached with the design opportunity to create the first permanent North American location. Our design concept was centered around ideas of a Chef Table and Maker Studio to ensure that the result would not only be beautiful, engaging, and interactive but would work well for the malls target and existing clientele. Technical for the project was from our extensive combined operational experience at Modelctzn in tandem with knowledge from Nestles previous popup.
Durada del Projecte: The project began February 12th 2019 and finished on November 14th 2019 in Yorkdale Shopping Centre.
Flux d'Operació: The primary focus is the customer can come in and customize a Create Your Break Kitkat bar. They do this by choosing a chocolate base, choosing various inclusions, and customizing a message for the packaging. The second interaction is core to the Chef Table concept and takes place at a purpose-built area in the open kitchen section of the retail experience. The third interaction takes place as a more standard retail experience where the customer can purchase pre-made Kitkat bars and associated merchandise.
Patents: Copyrights belong to Nestle, 1911
Membres de l'Equip: Design: Justin Vinet
Branding: Patricia Tay
Architecture: Steven Fong
Builder: Nilton Tavares
Millwork: Ferro Corrente
Flipboard: Jeff Nowak
Stone: Liz Margles
Lighting: Kate MacNeill
Signage: Simon Ho
Flooring: Raffaele Calafati
Furniture: Jared
Crèdits de les Imatges: Photographer: One Method, 2019