El disseny Neon Nights Espai per a Organitzadors de Fires Comercials de Hong Kong Trade Development Council és un guanyador molt estimat del prestigiós 2021 A' Design Award d'Argent en la Categoria de Competició de Disseny d'Esdeveniments i Actes.
ArgentEsdeveniment· 2021
Neon Nights Espai per a Organitzadors de Fires Comercials
de Hong Kong Trade Development Council
Client: Hong Kong Trade Development Council
Guanyador del A' Design Award d'Argent en la Categoria de Esdeveniment
Guanyador de Premi Verificat
Verificar l'Estat del Premi per al #106406El Disseny
Sobre Neon Nights Espai per a Organitzadors de Fires Comercials
Neon Nights és un disseny d'esdeveniment creat per a una fira comercial de moda a Hong Kong. El concepte combina les tendències actuals de color en la moda amb l'aspecte dels rètols de neó retro dels carrers de Hong Kong. Es van dissenyar tres àrees. Una instal·lació de benvinguda es troba a l'entrada principal del recinte. L'accés a la sala d'exposicions va rebre un tractament a joc. Dins de la sala, un espai multifuncional de 300 metres quadrats acull desfilades de moda, seminaris i reunions informals. Estructures metàl·liques amb patrons tallats a troquel, panells de colors retroil·luminats i rètols d'estil neó donen forma a l'aspecte vibrant.
El Reconeixement
Sobre el A' Design Award d'Argent
Neon Nights Espai per a Organitzadors de Fires Comercials és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Neon Nights Espai per a Organitzadors de Fires Comercials sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Neon Nights Espai per a Organitzadors de Fires Comercials és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.
Darrere del Disseny
Dossier de Premsa
Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.
- Propietats Úniques
- A thematic concept called Neon Nights was used to uplift the image of the 2019 HK Fashion Week from a sourcing fair into a marketing show. Three areas were provided, first a welcome installation at the venue main entrance, then the entry treatment of the exhibition hall. Lastly, inside of the hall a 300m2 multifunctional space dedicated for fashion shows, seminars and informal meetings activities to occurred was built.
- Dimensions i Embalatge
- For the welcome installation (25m2 x 5m high) and main entry treatment, metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets were used as backdrops. Along with LED signages, digital stickers biodegradable carpet and dressed mannequins complete the set. For the multifunctional space (300m2 x 5m high), the same materials and finishes for the first 2 installations were used. The main stage backdrop contained a (2m x 3.5m) LED screen.
- Etiquetes
- Trade Fair, Hong Kong, Neon Nights, Signboards, Installation, Fashion, Exhibition, HKTDC, Show
- Tecnologia de Producció
- All 3 areas, the welcome installation, the hall main entry and multifunctional space were made with metal frames with die cut patterns and backlit 10mm thick opaque coloured twin wall sheets. Neon signages made from LED light strip, digital stickers, biodegradable carpet and dressed mannequins complete the set. Inside the hall, a 300m2 multifunctional area, a 2.5m x 5m LED screen with 2 three-tiered wooden seating modules with fabric cushions were added.
- Repte de Disseny
- The most challenging part was finding a design concept that could transform the perception of this annual fashion trade fair into a marketing show. After being inspired by the uniqueness of Hong Kong street signboards and vintage shop fronts, a core concept began to develop. With a low budget and short onsite move in period of 3 days, a simple, refreshing and effective approach was required to make the organiser’s area different from previous designs.
- Recerca
- Working with the latest fashion trends forecast company, we developed a new concept by depicting elements of Hong Kong famous night time neon signboards that are still visible in old parts of the city. A modernised version was created with the prescribed fashion industry forecast colours. With a limited budget, a simple and vibrant solution was offered to uplift the image of this trade fair. Henceforth, the design concept of Neon Nights came to life.
- Inspiració
- The Neon Nights concept was inspired by Hong Kong renowned neon signboards. A modernistic interpretation was used to uplift the fair’s image. Adding to this, the latest colours trends of the fashion industry had to be integrated into our design. Bespoke metal frames with die cut patterns reminiscent of vintage shop fronts of Hong Kong interlaced with opaque colored panels and faux neon signs was used to produce a cool and vibrant aesthetic effect.
- Durada del Projecte
- The project duration was 3 months from initial briefing to onsite completion. It was located at the Hong Kong Convention and Exhibition Centre in Wan Chai Hong Kong and the event ran for 4 days starting from the 8th - 11th of July 2019.
- Flux d'Operació
- The flow was important, and both the welcome installation and entry treatment was created to visually heighten the visitors first impression of the Neon Night concept. Once inside the hall, the attendees can easily locate and recognise the central multi functional space as it carries through the concept theme. The design work was a transformative contribution in uplifting the overall image of this fashion trade fair.
- Patents
- Copyrights belong to Hong Kong Trade Development Council, 2019
- Membres de l'Equip
- Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Elite Wong - Crèdits de les Imatges
- Hong Kong Trade Development Council
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