Fairy Fox Cura de la Pell de Antonia Skaraki - A.S. Advertising

El disseny Fairy Fox Cura de la Pell de Antonia Skaraki - A.S. Advertising és un guanyador molt estimat del prestigiós 2021 A' Design Award d'Argent en la Categoria de Competició de Disseny d'Embalatge.

ArgentEmbalatge· 2021

Fairy Fox Cura de la Pell

de Antonia Skaraki - A.S. Advertising

Client: Fairy Fox

Guanyador del A' Design Award d'Argent en la Categoria de Embalatge

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Colors

El Disseny

Sobre Fairy Fox Cura de la Pell

Benvingut a un viatge aventurer cap al sentit de la natura. Sent el misteri que envolta aquests productes de cura de la pell. El disseny fa referència al vincle entre la Mare Natura i els seus fills, mentre que els materials d'alta qualitat aporten una sensació tàctil i una impressió duradora. El mapeig de la competència i l'anàlisi de tendències van conduir al descobriment d'espais d'oportunitat alineats amb la visió i estratègia del client, donant lloc a un embalatge modern, minimal i càlid.

El Reconeixement

Sobre el A' Design Award d'Argent

Fairy Fox Cura de la Pell és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Fairy Fox Cura de la Pell sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Fairy Fox Cura de la Pell és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Feel the fairy-tale mystery surrounding these skincare products. The design reveals the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Exceptional details imply high quality of the products. At the same time, it is easy for the average consumer to remember the product line and to recognize it at all points of sale. Packaging that gives rise to a range full of elegance and expressiveness. The final design strayed away from having traditional labels. Instead, it focused on simplicity, minimalism and warmth.
Dimensions i Embalatge: PVC labels on all the packages.
15x12cm
14,5x8,8cm
Etiquetes: baby, care, child, cream, fairy, fox, product, health, skincare
Tecnologia de Producció: Environmentally friendly. Plastic containers with PVC labels.
Repte de Disseny: The brief was to create clean, fresh and minimal packaging with a touch of sophistication that would reflect the purity of the brand’s nature and express its core message, while also being friendly and welcoming at the same time, conveying the message of caring. Of course, the packaging should also reflect the brand story and all those values that it represents. And could you think of a better way to visualize it than a nod to our fox, the Fairy Fox, depicted with simplicity, bold and strong typography, and inviting warmth?
Recerca: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to lead to a design concept.
Inspiració: Inspired by The Little Prince and the heart-warming messages of the wise fox in this enchanting fable of childhood years, the Fairy Fox brand ensures a Healthy Ever After ending to all skincare issues. Fairy Fox is a magical and mystical creature, famed for its kind-hearted nature and its vibrant personality, that comes to the rescue whenever need be, with purely natural skincare products made with lovingly handcrafted energy to nourish everyone’s skin from head to toe! The environmental protection and sustainability trend, as well as the healthy lifestyle concept, were also sources of inspiration.
Durada del Projecte: The project started in February 2016 in Athens, Greece, and finished in June 2020 in Athens, Greece.
Flux d'Operació: The packaging managed to turn consumers into adventurous travellers to the magic land of Mother Earth and the Fairy Fox heroine. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
Membres de l'Equip: Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Copywriter: Sotiria Theodorou
Crèdits de les Imatges: Image #1: Illustrator Andreas Deskas, Hare, 2017
Image #2: Illustrator Andreas Deskas, Sheep, 2017
Image #3: Illustrator Andreas Deskas, Lizard, 2017
Image #4: Illustrator Andreas Deskas, Frog, 2017
Image #5: Illustrator Andreas Deskas, Squirrel, 2017
Image #6: Illustrator Andreas Deskas, Deer, 2017
Image #7: Illustrator Andreas Deskas, Turtle, 2017