Jie Yi Couture Identitat de Marca de Yiwen Tu

El disseny Jie Yi Couture Identitat de Marca de Yiwen Tu és un guanyador molt estimat del prestigiós 2021 A' Design Award de Ferro en la Categoria de Competició de Disseny Gràfic, Il·lustració i Comunicació Visual.

FerroGràfic· 2021

Jie Yi Couture Identitat de Marca

de Yiwen Tu

Client: Jie Yi Couture Studio

Guanyador del A' Design Award de Ferro en la Categoria de Gràfic

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El Disseny

Sobre Jie Yi Couture Identitat de Marca

Jie Yi Couture és una identitat de marca creada per a un estudi de couture a Xangai. El caràcter xinès Jie significa resoldre i desconstruir, mentre que Yi significa u, unitat i coherència. El logotip està construït amb tipografia xinesa, i parts dels caràcters són substituïdes per símbols d'un maniquí i unes tisores. Els esbossos de patronatge formen l'element visual principal, i les seves línies, corbes i anotacions creen un patró detallat. La identitat s'aplica a l'embalatge, ofert en diverses mides. El disseny transmet artesania i un servei de sastreria semi-personalitzat.

El Reconeixement

Sobre el A' Design Award de Ferro

Jie Yi Couture Identitat de Marca és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Jie Yi Couture Identitat de Marca sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Jie Yi Couture Identitat de Marca és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: Jie Yi Couture is a start-up company in Shanghai. While the character ‘Jie’ means to solve and to deconstruct in Chinese, ‘Yi’ means one which is also referred to as unity and consistency.
Jie Yi is faced with fierce competition in Shanghai. What helps Jie Yi stand out from its competitors will be its strategy of providing semi-custom design service and its spirit of inheriting Chinese traditional skills. Therefore, the branding aims to convey a sense of craftsmanship and entry-lux
Dimensions i Embalatge: The packaging shown is offered in a variety of sizes and iterations based on the product.
Etiquetes: Branding and Marketing, Research, Visual Identity System, Pattern-making, Tailoring, Traditional Skills inheritance
Tecnologia de Producció: Graphic Design, Brand Identity, packaging design, Brand Research and Strategy, Chinese Typography, Pattern-making
Repte de Disseny: The business is located in Shanghai and targeting people from the casual-business market aging from 25-50. Jie Yi was facing fierce competition when it launched its first line. To stand out from the numerous competitors, Jie Yi built its strategy of creating an entry-lux experience and providing semi-customization service. This strategy helped the brand appeal to a younger group of customers who were looking for more affordable, high-quality products.
Recerca: To learn the brand's products and business operation, the designer Yiwen Tu took many field trips to the studio and studied pattern-making and draping that were part of the production process. In the process, Yiwen discovered the beauty of the pattern-making sketch and turned it into the primary visual element. Yiwen also worked closely with the clients on brand & market research and design decision making. The immersive research experience, along with the cooperation, helped the designer set the brand strategy and visual tone in an efficient manner.
Inspiració: Jie Yi's studio reveals the brand personality and provides inspiration for the design. There lies the esthetic in the arrangement of the space and the relationship between the lines in the pattern-making drawings. Yiwen was inspired to turn the sketch of pattern-making into the primary elements of the visual system as the sketch is a symbol of craftsmanship, ingenuity, and unique.
Durada del Projecte: The project started in August 2018 in Shanghai and finished in January 2020 in New York.
Flux d'Operació: Based on the research and what was learned from the communication with the client, the designer decided to use Chinese typography to create the logo. The designer Yiwen replaced part of radicals with symbols of mannequin and scissors. People can easily recognize the brand's name and learn about the company's business from the logo.
As each pattern-making sketch is explicitly designed for the client, it becomes a symbol of unique, precision, and fine craftsmanship. The lines, curves, and notes form a pattern that is beautiful and elaborate. Therefore, it is integrated into the visual system as the primary element.
Membres de l'Equip: Independent
Crèdits de les Imatges: Yiwen Tu, 2020