Beltur Go Envasos Alimentaris de Musa Celik

El disseny Beltur Go Envasos Alimentaris de Musa Celik és un guanyador molt estimat del prestigiós 2021 A' Design Award de Ferro en la Categoria de Competició de Disseny d'Embalatge.

FerroEmbalatge· 2021

Beltur Go Envasos Alimentaris

de Musa Celik

Client: Beltur

Guanyador del A' Design Award de Ferro en la Categoria de Embalatge

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Colors

El Disseny

Sobre Beltur Go Envasos Alimentaris

Beltur Go és una gamma d'envasos per a aliments i begudes dissenyada per a l'ús en grans parcs urbans. La caixa d'aliments es pot col·locar sobre el got de beguda, i la palla travessa la caixa, de manera que els aliments i la beguda es sostenen amb una sola mà. Petites zones plegades a la caixa es poden obrir per contenir salses. La caixa d'aliments també es pot utilitzar sola, amb una forquilla col·locada a sobre. Totes les peces estan fetes de paper Bristol de 350 grams amb impressió offset, i el paper substitueix el plàstic per reduir els residus plàstics. Cada envàs arriba pla per facilitar l'emmagatzematge i el transport.

El Reconeixement

Sobre el A' Design Award de Ferro

Beltur Go Envasos Alimentaris és un guanyador del guardó A' Design Award de Ferro, un reconeixement prestigiós concedit a bons dissenys que compleixen els requisits professionals i industrials esperats de creacions ben dissenyades. Els guanyadors de Ferro demostren una gran habilitat, una alta especialització, una comprensió experta i la capacitat creativa dels seus creadors. Es preveu que Beltur Go Envasos Alimentaris sigui una creació molt apreciada, admirada i estimada que és pràctica i innovadora. Aquest disseny guanyador del guardó A' Design Award de Ferro integra les millors pràctiques del sector i té característiques tècniques competents lligades al coneixement i al talent. Beltur Go Envasos Alimentaris és respectat per la seva minuciositat i està pensat per oferir millores en la qualitat de vida que ajuden a fer del món un lloc millor.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: The package enables you to hold your food and drink together with one hand.

The food box can be placed on the drink cup since the straw can go through the box. Additionally, the box has small folded areas that can be opened to put sauces inside. The food box can also be used by itself with a fork added on top. We also designed a pack which can be used as a tray to hold coffee, water and cookies.

Compared to classical packaging, this design makes it easier to consume while on the move or sitting on a bench.
Dimensions i Embalatge: Cold Drink and Snack: 200 mm x 120 mm x 120 mm
Hot Drink and Snack: 200 mm x 70 mm x 100 mm
Snack: 80 mm x 120 mm x 120 mm
Turkish Coffee: 190 mm x 90 mm x 35mm
Etiquetes: Snack, Take Away, Food Box, On The Go
Tecnologia de Producció: All packaging was produced using 350 grams of American Bristol paper using offset printing.
Repte de Disseny: For convenience in storage and transportation, all designs had to arrive at the point of sale packed flatly. The challenge was to design in a way to make sure it is not difficult for the seller to open and use those flat packages.
Recerca: Living in a big city is exhausting, and everybody wants a break in the urban areas. We observed that people spend time in these parks where our client Beltur serves food and drinks. However, the parks lack suitable areas to sit and eat. Our design brings a solution to this issue.

Also, Istanbul is a crowded city where everyone has little time to have a break during work time. Therefore, we designed this package accordingly, enabling consumers to have a meal while in a rush.

We also searched for the best material to use for the packaging. We used paper -that will be recycled easily- instead of plastic to reduce plastic waste.
Inspiració: Many people visit parks or gardens to relax. However, food and beverage consumption might turn into a problem in these areas. For our client Beltur, a company that provides food and beverages inside the large parks in Istanbul, we have created a design that will provide a solution when there are no tables and chairs to enjoy a meal.

Our primary inspiration was to make everyday life better and more enjoyable. Thanks to the new packaging design, it is a lot easier to handle and consume meals.
Durada del Projecte: The project took place between June 2020 and August 2020 in Istanbul.
Flux d'Operació: Having a quick meal in urban green areas is now remarkably easy with Beltur Go. With the help of the design, food and beverages are held with one hand, and the other hand is left idle for consumption.

The section where the food is placed provides hygiene and convenience compared to the past because it can be closed or opened more properly when desired.

Furthermore, a more effective branding area was implemented in all packages.

Moreover, unlike the regular plastic packs, we used paper as the material in this design instead of plastic to reduce plastic waste.
Membres de l'Equip: Creative Director: Musa Çelik
Designer: Oğuzhan Bağdat
Crèdits de les Imatges: All photos taken by Musa Çelik.