Green Boat Song Embalatge de Evan Chen and Ziming Guo

El disseny Green Boat Song Embalatge de Evan Chen and Ziming Guo és un guanyador molt estimat del prestigiós 2021 A' Design Award d'Argent en la Categoria de Competició de Disseny d'Embalatge.

ArgentEmbalatge· 2021

Green Boat Song Embalatge

de Evan Chen and Ziming Guo

Client: Lascaux Design Institute Inc.

Guanyador del A' Design Award d'Argent en la Categoria de Embalatge

26,962

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Colors

El Disseny

Sobre Green Boat Song Embalatge

L'embalatge és per a un producte agrícola. Utilitza el blau Klein en una gran àrea per crear un ambient professional, reflectir la qualitat dels productes i emfatitzar la característica de marca de l'orgànic. El seu cos principal adopta gravats en xilografia exquisits, que representen gallines de creixement lliure i un entorn de cria. Envoltar vinyes i flors aporta una sensació de natura i puresa. La disposició de la informació del producte enriqueix el contingut de la imatge i, al mateix temps, també ofereix prou espai per respirar.

El Reconeixement

Sobre el A' Design Award d'Argent

Green Boat Song Embalatge és un guanyador del guardó A' Design Award d'Argent, un reconeixement extraordinàriament prestigiós concedit a dissenys d'alta gamma, esplèndids i impressionants. Els guanyadors d'Argent són obres tremendament brillants i summament creatives que il·lustren la perícia, el talent i la perspicàcia excepcionals dels seus dissenyadors. Es preveu que Green Boat Song Embalatge sigui una obra meravellosa i de gran lluïment, remarcablement professional i profundament innovadora. Aquest disseny guanyador del guardó A' Design Award d'Argent és un invent molt notable i admirat que beneficia i fa avançar els límits de l'art, la ciència, el disseny i la tecnologia. Green Boat Song Embalatge és una creació molt envejada que evoca desitjos, introdueix sentiments positius i desperta sorpresa i admiració.

Darrere del Disseny

Dossier de Premsa

Crèdits, membres de l'equip i detalls tècnics proporcionats pel dissenyador.

Propietats Úniques: A farmer in Pingdingshan, a beautiful town in Henan province, China, raises a flock of chickens that live happily in nature. Unlike caged chickens, chickens raised here bask in the morning sun, drink mountain springs and eat organic grains as humans do, and the soil is rich in minerals. So chicken and eggs are in good conditions and very safe to eat.
Dimensions i Embalatge: Green Boat Song Egg packaging is made from natural recyclable corrugated material (packaging size is 345mm*280mm*70mm), which is consistent with natural and organic egg products and reduces the pressure on the environment.
Etiquetes: logo,packaging,illustrations,graphics,aggs,Lascaux Design,Chicken
Tecnologia de Producció: We use spot colour printing on the surface of the natural recycled corrugated paper and use embossing and hot stamping processes for the words "Certified Organic" to allow the consumer to feel the undulations on the surface of the box when they hold the product, expressing the "thickness" and "quality" of the product.
Repte de Disseny: The image for this packaging design uses a sketchy expression to depict the chicken, the environment and more. In the year 2020 in China, there is still a lot of poor quality, unattractive packaging on the market, and this solution is an attempt to adapt to the Chinese consumer market, but it seems to be working well so far.
Recerca: At the beginning of 2020, the farmer approached us and offered us to help with the design, but delayed working together because he could not afford our higher design fees. By September, we were so moved by the client's sincerity and his dedication to making the product that we agreed to pay us for the design along with the eggs, and the collaboration began. We are also willing to work with these clients who work from the heart, because we work with the same heart.
Inspiració: We have depicted a fat hen incubating her eggs on a beautiful flat-topped hill, and a canopy of vines and flowers surrounded her. Behind the hen is a beautiful green field, a scene of the nature in which they live, distinguishing the hens from caged chickens. The quality of the water, the organic grains raised in farm and the mineral-rich living soil are also illustrated in picture. This gives the consumer a more direct insight into the excellent quality of the eggs.
Durada del Projecte: The project started with Suzhou in November 2020.
Flux d'Operació: The box is made of an "aeroplane box" and when the user opens the lid, 5 rows of 6 rows of eggs are presented to the user. The interior is made of pearl sponge to ensure the safety of each egg while looking safe.
Membres de l'Equip: Evan Chen
Ziming Guo
Leti Liu
Suheng Yao
Fan Zhang
Jiayi Jiang
Min Fang